His most famous work, His Master\'s Voice , is one of the best-known
commercial logos in the world, having inspired the music industry
trademark , depicting a
Jack Russel Terrier dog (named
Nipper ) and
phonograph, which is used by the corporations;
His Master's Voice
Barraud probably derived the idea of buying it from Hubert von Herkomer who kept a similar machine in his studio. He later replaced the phonograph with a disc machine on the suggestion of William Barry Owen of The Gramophone Company , which then bought the picture. It was used in advertising by the Gramophone Company and by its US affiliate the Victor Talking Machine Company and soon became one of the world's most recognizable trademarks.