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''Four Color'', also known as ''Four Color Comics'' and ''Dell Four Color'', was an American
comic book anthology A comics anthology collects works in the medium of comics, typically from multiple series, and compiles them into an anthology or magazine. The comics in these anthologies range from comic strips that are too short for standalone publication to c ...
series published by
Dell Comics Dell Comics was the comic book publishing arm of Dell Publishing, which got its start in pulp magazines. It published comics from 1929 to 1974. At its peak, it was the most prominent and successful American company in the medium.Evanier, Mark" ...
between 1939 and 1962. The title is a reference to the four basic colors used when printing comic books (
cyan Cyan () is the color between green and blue on the visible spectrum of light. It is evoked by light with a predominant wavelength between 490 and 520 nm, between the wavelengths of green and blue. In the subtractive color system, or CMYK col ...
,
magenta Magenta () is a color that is variously defined as pinkish- purplish- red, reddish-purplish-pink or mauvish-crimson. On color wheels of the RGB (additive) and CMY (subtractive) color models, it is located exactly midway between red and blu ...
,
yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In th ...
and
black Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white ha ...
at the time).Booker, M. Keith, ed. ''Comics Through Time: A History of Icons, Idols, and Ideas.
Greenwood, 2014, p. 6. .
The first 25 issues (1939–1942) are known as "series 1". In mid-1942, the numbering started over again, and "series 2" began. After the first hundred issues of the second series, Dell stopped putting the "Four Color Comics" designation on the books, but they continued the numbering system for twenty years. More than 1,000 issues were published, usually with multiple titles released every month. An exact accounting of the actual number of unique issues produced is difficult because occasional issue numbers were skipped and a number of reprint issues were also included. Nonetheless, the '' Overstreet Comic Book Price Guide'' lists well over 1,000 individual issues, ending with #1354. Comics historian Alberto Becattini cites 1332 issues. It currently holds the record for most issues produced of an American comic book title; its nearest rival, DC's ''
Action Comics ''Action Comics'' is an American comic book/ magazine series that introduced Superman, one of the first major superhero characters. The publisher was originally known as National Allied Publications, and later as National Comics Publications ...
'', reached the 1,000-issue milestone in 2018. ''Four Color'' published many of the first licensed
Disney comics Disney comics are comic books and comic strips featuring characters created by the Walt Disney Company, including Mickey Mouse, Donald Duck and Uncle Scrooge. The first Disney comics were newspaper strips appearing from 1930 on, starting with th ...
; about 20 percent of the ''Four Color'' issues were devoted to Disney characters.


History

Unlike most comic book series of the day, which were either devoted to one character, or were anthologies with collections of stories starring the cartoon characters of a particular studio, ''Four Color'' instead devoted each individual issue to different characters. One issue might feature a popular cartoon character, while the next might be an adaptation of a popular movie or TV series. Thus the phrase "one shot" which was used in the publisher's code in the first interior page of the first story. For example, issue 223 (1949) was denoted DDOS 223 which translates as Donald Duck One-Shot #223. Most ''Four Color'' titles featured licensed properties; relatively few original characters were created for the line. The first ''Four Color'' comic featured
comic strip A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
and
movie serial A serial film, film serial (or just serial), movie serial, or chapter play, is a motion picture form popular during the first half of the 20th century, consisting of a series of short subjects exhibited in consecutive order at one theater, gene ...
hero
Dick Tracy ''Dick Tracy'' is an American comic strip featuring Dick Tracy (character), Dick Tracy (originally Plainclothes Tracy), a tough and intelligent police detective created by Chester Gould. It made its debut on Sunday, October 4, 1931, in the ''De ...
; the last (issue number 1,354, series 2, dated April–June 1962) was based upon the TV series '' Calvin and the Colonel''. Comics historian Gary Brown wrote, "In the ''Four Color Series'', you get a good sense of what America was like in the 1950s. Admittedly, it might be a white, middle-class version of the country, but the series hit on every fad, every icon, and every popular piece of culture that America embraced during this time span. Dell comics released anywhere from one to a half dozen ''Four Color'' titles a month, touching on topics such as the Old West, animation characters, newspaper comic strips, radio programs, TV programs, movies, and even pop music. For the most part, the series reflected what entertained America in the 1950s — and not just kids, but adults, as well." Many of the early ''Four Color'' issues were reprints of newspaper comic strips; the first series included ''
Dick Tracy ''Dick Tracy'' is an American comic strip featuring Dick Tracy (character), Dick Tracy (originally Plainclothes Tracy), a tough and intelligent police detective created by Chester Gould. It made its debut on Sunday, October 4, 1931, in the ''De ...
'', ''
Little Orphan Annie ''Little Orphan Annie'' is a daily American comic strip created by Harold Gray and syndicated by the Tribune Media Services. The strip took its name from the 1885 poem " Little Orphant Annie" by James Whitcomb Riley, and it made its debut on ...
'', ''
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
'', ''
Donald Duck Donald Fauntleroy Duck is a cartoon character created by The Walt Disney Company. Donald is an anthropomorphic white duck with a yellow-orange bill, legs, and feet. He typically wears a sailor shirt and cap with a bow tie. Donald is known fo ...
'' and ''
Terry and the Pirates ''Terry and the Pirates'' is an action-adventure comic strip created by cartoonist Milton Caniff, which originally ran from October 22, 1934, to February 25, 1973. Captain Joseph Patterson, editor for the Chicago Tribune New York News Syndicate, ...
'', among others. The only two issues from the first series that published comic book stories were based on new Walt Disney films. Issue #13 featured an adaptation of '' The Reluctant Dragon'', and a ''
Dumbo ''Dumbo'' is a 1941 American animated fantasy film produced by Walt Disney Productions and released by RKO Radio Pictures. The fourth Disney animated feature film, it is based upon the storyline written by Helen Aberson and Harold Pearl, ...
'' adaptation was the focus of issue #17. The comic strip reprints continued well into the 1942 second series. Of the first ten issues, eight are strip reprints, including '' Little Joe'', '' Harold Teen'', ''
Alley Oop ''Alley Oop'' is a syndicated comic strip created December 5, 1932, by American cartoonist V. T. Hamlin, who wrote and drew the strip through four decades for Newspaper Enterprise Association. Hamlin introduced a cast of colorful characters an ...
'' and ''
Flash Gordon Flash Gordon is the protagonist of a space adventure comic strip created and originally drawn by Alex Raymond. First published January 7, 1934, the strip was inspired by, and created to compete with, the already established '' Buck Rogers'' adv ...
''. The first two original stories in the second series are issue #5, ''
Raggedy Ann and Andy Raggedy Ann is a character created by American writer Johnny Gruelle (1880–1938) that appeared in a series of books he wrote and illustrated for young children. Raggedy Ann is a rag doll with red yarn for hair and a triangle nose. Gruelle r ...
'' and issue #9, ''
Donald Duck Finds Pirate Gold "Donald Duck Finds Pirate Gold" is a Disney comics story starring Donald Duck that was originally printed in '' Four Color'' #9 (the first ''Four Color'' issue titled "Donald Duck") in October 1942. The script was by Bob Karp and illustrated by C ...
''. The series continued strip reprints of ''Dick Tracy'' until issue #163 (Sept 1947), ''Little Orphan Annie'' until issue #206 (Dec 1948) and ''Harold Teen'' until issue #209 (Jan 1949). But the focus of the series moved to original comic book stories, and soon the primary purpose behind ''Four Color'' was as a try-out showcase for potential new Dell Comics series. For example,
Tarzan Tarzan (John Clayton II, Viscount Greystoke) is a fictional character, an archetypal feral child raised in the African jungle by the Mangani great apes; he later experiences civilization, only to reject it and return to the wild as a heroic adv ...
and
Little Lulu ''Little Lulu'' is a comic strip created in 1935 by American author Marjorie Henderson Buell. The character, Lulu Moppet, debuted in ''The Saturday Evening Post'' on February 23, 1935, in a single panel, appearing as a flower girl at a wedding ...
in early 1948 launched their own titles (starting with no. 1) after proving themselves via a number of ''Four Color'' try-out issues. However, during the 1940s, the transition was not always so prompt, as a number of prominent funny animal characters starred in 20–30 issues of ''Four Color'' (these include
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
,
Donald Duck Donald Fauntleroy Duck is a cartoon character created by The Walt Disney Company. Donald is an anthropomorphic white duck with a yellow-orange bill, legs, and feet. He typically wears a sailor shirt and cap with a bow tie. Donald is known fo ...
and
Porky Pig Porky Pig is an animated character in the Warner Bros. ''Looney Tunes'' and '' Merrie Melodies'' series of cartoons. He was the first character created by the studio to draw audiences based on his star power, and the animators created many criti ...
). Comic book historian
Michael Barrier Michael J. Barrier (born June 15, 1940) is an American animation historian. Work Barrier was the founder and editor of ''Funnyworld'', the first magazine exclusively devoted to comics and animation. It began as a contribution to the CAPA-Alpha ...
notes that by the early 1950s, Dell seemed to be giving more emphasis to subscription sales (promoted via premium giveaways as part of the Dell Comics Club), which necessitated stable series instead of one-shots.MichaelBarrier.com (column): "And of Comic Books" (Feb. 15, 2008), by Michael Barrier
/ref> At one point in 1951, some issues of ''Four Color'' were double-numbered, reflecting the issuances for particular characters; thus issues 318 and 328, featuring Donald Duck, carried the notation "nos. 1–2" on the cover underneath the ''Four Color'' series number. This may indicate thought at that point was being given to the eventual transition of these characters from one-shots to their own titles. Indeed, beginning in the early 1950s, it became more prevalent than previously for ''Four Color'' titles, if they proved popular enough, to become ongoing, independent series. In some cases, the issue numbering of these spin-offs took into account any previous ''Four Color'' issues (albeit sometimes miscounting the one-shots; ''Donald Duck'' started with #26 despite the publication of twenty-nine ''Four Color issues'' with the character preceding it). Identifying ''Four Color'' comics can be a challenge, as only issues published between c.1940 and 1946 actually carried the title ''Four Color Comics'' on the cover. ''Four Color'' ended its run around the same time Dell's partnership with
Western Publishing Western Publishing, also known as Western Printing and Lithographing Company, was a Racine, Wisconsin, firm responsible for publishing the Little Golden Books. Its Golden Books Family Entertainment division also produced children's books and ...
came to an end. Western subsequently formed a competing company,
Gold Key Comics Gold Key Comics was originally an imprint of American company Western Publishing, created for comic books distributed to newsstands. Also known as Whitman Comics, Gold Key operated this way from 1962 to 1984. Currently, Gold Key Comics is owned b ...
, and took over a number of licenses previously held by Dell. This included numerous titles featured under the ''Four Color'' banner that were then continued as ongoing series under Gold Key; this included most of the Disney and Hanna-Barbera properties.


Notes


Citations


References

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External links

*{{Inducks publication, us, OS
Contents of the issues in the first seriesContents of the issues in the second seriesChronological listings of all Four-Colors
Dell Comics titles Comics magazines published in the United States 1939 comics debuts 1962 comics endings Magazines established in 1939 Magazines disestablished in 1962 Disney comics titles