The seventh generation of the

Ford Thunderbird The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car produced by Ford from model years 1955 until 1997 and 2002 until 2005 across 11 distinct generations. Introduced as a two-seat convertible, the Thunderbird was pr ...

is a

personal luxury car Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and mar ...

that was built by Ford from the 1977 to the 1979 model years. In a key marketing shift for the model range, Ford repackaged the Thunderbird from a full-size car to an intermediate car, and ceded its full-size luxury coupe status to the Ford LTD Landau coupe. Rather than being the traditional Ford counterpart of the Continental Mark V, the Thunderbird would share the chassis with the

Mercury Cougar Mercury Cougar is a nameplate applied to a diverse series of automobiles sold by the Mercury division of Ford from 1967 to 1997 and from 1999 to 2002. While the nameplate is most commonly associated with two-door coupes, at various times durin ...

and the

Ford LTD II The Ford LTD II is an automobile produced and marketed by Ford Motor Company between 1977 and 1979 in the United States and Canada. Deriving its name from the full-sized Ford LTD model line, the intermediate LTD II consolidated the Ford Torino a ...

before the Ford Fox platform was introduced in 1980. The squarer, sharper styling was popular, as this generation became the best selling in the history of the Ford Thunderbird. Helped by a US$2,700 drop in price from 1976, over 318,000 were sold in 1977 and 352,000 in 1978 (the best single sales year in Thunderbird history), followed by 295,000 in 1979. The styling of its unique wrapover roofline would carry over in smaller versions of Ford automobiles such as the 1978–1983

Ford Fairmont The Ford Fairmont is a model line of compact cars that was manufactured by Ford from the 1978 to 1983 model years. The successor of the Ford Maverick, the Fairmont marked the third generation of compact sedans sold by Ford in North America and ...

Futura and the Mercury Zephyr Z-7 coupes which were originally designed as Fairmont-based downsized Thunderbird proposals.

Development and production history

1978 Ford Thunderbird Hardtop (25195010534)

Since Lincoln reintroduced the Continental Mark series in 1969, it had shared common engineering and underpinnings with the Thunderbird. During the 1970s, this led to the latter car becoming heavy and expensive in comparison to competition from Chrysler and General Motors. For the 1977 model year, as both cars were redesigned, the Thunderbird was split from the Continental Mark V. As the

replaced the Torino, the Thunderbird replaced the

Elite In political and sociological theory, the elite (french: élite, from la, eligere, to select or to sort out) are a small group of powerful people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. ...

. Alongside the Mercury Cougar XR7, the Thunderbird now competed in the best selling reasonably priced intermediate personal luxury car market against the

Chrysler Cordoba The Chrysler Cordoba is a full-sized luxury car based on the Chrysler Newport that was marketed during the 1970 model year only and two generations as an intermediate-sized two-door personal luxury model manufactured by Chrysler in North America ...

300 __NOTOC__ Year 300 ( CCC) was a leap year starting on Monday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Constantius and Valerius (or, less frequently, year 1053 ''Ab ...

Dodge Charger The Dodge Charger is a model of automobile marketed by Dodge in various forms over seven generations since 1966. The first Charger was a show car in 1964. A 1965 Charger II concept car resembled the 1966 production version. The Charger has ...

/ Magnum XE and the General Motors A-body quartet of the

Buick Regal The Buick Regal is a line of mid-size cars marketed by Buick since 1973. For nearly its entire production, the Regal has served as the premium mid-size/intermediate offering of the Buick product range. Introduced as a submodel of the Buick Centu ...

Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the city in Monaco, the Monte Carlo was marketed as the first personal luxury car of the Chevr ...

Oldsmobile Cutlass Supreme The Oldsmobile Cutlass Supreme is a mid-size car produced by Oldsmobile between 1966 and 1997. It was positioned as a premium offering at the top of the Cutlass range. It began as a trim package, developed its own roofline, and rose during the mi ...

and

Pontiac Grand Prix The Grand Prix is a line of automobiles produced by the Pontiac Division of General Motors from 1962 until 2002 for coupes and 1989–2008 for sedans. First introduced as a full-size performance coupe for the 1962 model year, the model varie ...

Although not as deliberate a downsizing as what was to come to future Ford cars, the 1977 Thunderbird was shorter than its predecessor, shedding nearly of length and of weight; height and width remained essentially unchanged. The 1977 Thunderbird was created on the existing intermediate car platform by recycling a select mix of body, interior and trim parts from the previous year's Ford Elite, Mercury Montego and Mercury Cougar combined with all new styling from the doors back to create a dramatic new Thunderbird look. The Thunderbird was distinguished from the LTD II and Cougar 2-door models by its unique wrap-over "basket handle" roofline with opera windows and large rear side quarter windows separated from the rear window by thin C-pillars. Headlamps hidden with retractable covers and full-width dropped center taillamps made a comeback from the late 1960s. As such being based on the intermediate Ford platform, a wider range of powertrains were now available. The base engine was the

Windsor Windsor may refer to: Places Australia * Windsor, New South Wales ** Municipality of Windsor, a former local government area * Windsor, Queensland, a suburb of Brisbane, Queensland **Shire of Windsor, a former local government authority around Wi ...

V8, while the larger

351M The Ford 335 engine family was a group of engines built by the Ford Motor Company between 1969 and 1982. The "335" designation reflected Ford management's decision to produce an engine of that size (335 cubic inches) with room for expansion during ...

and 335 along with T-tops were available as options along with the 351W. In California, the 351 was the only engine available. Although the smaller engines had lower output than the 460 V8, the lighter weight did compensate towards overall performance; the 400 was dropped in 1979 with the introduction of CAFE requirements.

1978 Diamond Jubilee Edition

In 1978, Ford offered the "Diamond Jubilee Edition" Thunderbird to commemorate the company's 75th year as an auto manufacturer. This option package escalated the price of the car to almost US$12,000 ($ in dollars ), virtually doubling the base price; it included every option except a moonroof and an engine block heater. It was originally available in only two colors—Diamond Jubilee exclusive "diamond blue" metallic, or "standard issue" ember metallic—both with matching velour cloth seats with a "biscuit" design. Later in production, Ford offered leather as an option, and offered white as an exterior color with blue or white trim and interior. This option was available on the Continental Mark V as well for the much more substantial cost of US$23,000 ($ in dollars). In 1979, a similar option package was available named "Heritage". It included basically the same optional equipment, still with only two color options available: maroon or light medium blue. The Heritage option remained available into the next two generations of the car. All Thunderbirds received a new grille pattern and revised taillamps for the last model year of this generation.

Production totals

References

{{Ford vehicles

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Rear-wheel-drive vehicles Coupés Motor vehicles manufactured in the United States Cars introduced in 1977 Personal luxury cars