Foodler Inc. was an American

online food ordering Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that ha ...

service that connected consumers with a wide variety of restaurants for immediate delivery. The company’s website, www.foodler.com, ranked restaurants according to consumer feedback with recommendations based on order history, user ratings, discounts, and free delivery. Users could rank specific dishes. Foodler also remembered users’ favorite foods, addresses, payment, and tip preferences to speed up the ordering process.

Overview

As of May 2017, the company had generated food sales of over $500 million. In June 2017, Foodler agreed to be acquired by competitor

GrubHub Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform. The company is based in Chicago, Illinois. Founded in 2004, it is a subsidiary of the Dutch company Just Eat Takeaway since 2021. Grubhub has been crit ...

, and on October 17, 2017, the Foodler website shut down and all ordering migrated to GrubHub. Delivery via Foodler was available from more than 12,000 restaurants in 48 states across the US. The company had more than 1,200 restaurants available on its platform within the

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

area. Jeff Zamiri, owner of Sorento’s Italian Restaurant located in the Greater Boston area, indicated that partnering with Foodler grew the business by “at least 10%" Other locations included

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

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, and in

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, Canada.

Features

In April 2013, the company began accepting Bitcoins as payment, making it the first food ordering service to accept the electronic currency. Users could use Bitcoins to purchase gift certificates for Foodler. Wednesday, 13 February 2019 Foodler's rewards program allowed customers to earn points on each order which could be redeemed for FoodlerBucks, T-shirts, cash, or gift cards. The company also launched Foodler@work, allowing companies to pre-order food deliveries for small or large groups, as well as special events and parties. The company released its iPhone app in April 2013. The app supported

geolocation Geopositioning, also known as geotracking, geolocalization, geolocating, geolocation, or geoposition fixing, is the process of determining or estimating the geographic position of an object. Geopositioning yields a set of geographic coordinates ...

via GPS to assist customers in locating delivery options. Customer details were synced with the web site, including points, payment options, and delivery preferences. The company released its iPad app in February 2014, followed by its Android app several days later.

Partnerships

Foodler announced its partnership with LevelUp on February 26, 2014, bringing LevelUp's payment and loyalty rewards programs to all customers and restaurants in its network. There were no paper menus and food was often delivered using scooters and bikes via Foodler delivery partners like

DASHED Dashed, Inc. (stylized as DASHED) was a US restaurant delivery service founded in Boston, Massachusetts by Phil Dumontet in 2009. The company provideed rapid delivery for over 800 restaurants that don't have their own services in Baltimore, Bost ...

Recognition

Christian Dumontet, CEO & co-founder, was named as a finalist in the 2014

Ernst & Young Entrepreneur of The Year Award The EY Entrepreneur of the Year Awards previously Ernst & Young Entrepreneur of the Year Awards is an award sponsored by Ernst & Young in recognition of entrepreneurship. Founded in 1986 in Milwaukee as a single award, as of 2016 twenty-five pro ...

. In 2014, Foodler was recognized as the #16 fastest growing private company in Massachusetts by the Boston Business Journal. Later in 2014, Foodler was recognized by Inc. Magazine as one of America's fastest-growing private companies.

References

External links

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Ha Giang Foods
{{Online food ordering 2017 mergers and acquisitions Online food retailers of the United States