Food For Less was an Australian discount supermarket chain owned by
Woolworths Limited
Woolworths Group Limited is an Australian trans-Tasman retailer headquartered in Bella Vista, Sydney, with extensive operations throughout Australia and New Zealand. It is the largest company in Australia by revenue and the second-largest in N ...
. It was originally established in Queensland, where a discount 'food barn' chain operating as "Jack the Slasher" was acquired by Safeway USA and when Woolworths took over Safeway in 1990. The stores were positioned as low-cost locations that sold dry groceries and frozen perishables.
It later expanded into New South Wales and became the low-cost supermarket chain for Woolworths, competing with
Franklins No Frills,
Coles Myer's
Bi-Lo and
Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...
. The chain expanded when Woolworths purchased the
Franklins
Franklins was an Australian discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Queensland, Victoria and South Australia. It sold the "No Frills" home brand generic products. In 2011 the chain w ...
stores in
New South Wales
)
, nickname =
, image_map = New South Wales in Australia.svg
, map_caption = Location of New South Wales in AustraliaCoordinates:
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, es ...
and
Queensland
)
, nickname = Sunshine State
, image_map = Queensland in Australia.svg
, map_caption = Location of Queensland in Australia
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, establishe ...
, and converted them to the Food For Less brand.
In 2010 Woolworths began to shut down the brand. The stores were either converted into regular Woolworths stores or closed. By 2019 the shutdown was complete and no more Food For Less stores exist. The market niche that Food For Less operated in was also filled by
Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...
, which opened business in 2001 and had 565 stores in Australia in 2019.
See also
*
Food-4-Less
Food 4 Less is the name of several grocery store chains, the largest of which is currently owned by Kroger. It is a no-frills grocery store where the customers bag their own groceries at the checkout. Kroger operates Food 4 Less stores in the ...
—US chain owned by
Kroger
The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States.
Founded by Bernard Kroger in 1883 in Cinci ...
References
{{Woolworths
Defunct supermarkets of Australia
Woolworths Group (Australia)
Australian grocers