Fisher-Price is an American company that produces

educational toy Educational toys (sometimes also called "instructive toys") are objects of play, generally designed for children, which are expected to stimulate learning. They are often intended to meet an educational purpose such as helping a child develop a ...

s for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.

History

Founded in 1930 during the Great Depression by

Herman Fisher Herman Guy Fisher (November 2, 1898 – September 26, 1975), was born in Unionville Pennsylvania. He is best known as the co-founder of the famous toy brand Fisher-Price. Biography Herman G. Fisher was born in Unionville, Pennsylvania in 1898. ...

, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and

Helen Schelle Helen M. Schelle (1893 in Piqua, Ohio Piqua ( ) is a city in Miami County, southwest Ohio, United States, 27 miles north of Dayton. The population was 20,522 at the 2010 census. It is part of the Dayton Metropolitan Statistical Area. It was ...

, the name Fisher-Price was established by combining two of the three names. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in Binghamton, New York. Fisher-Price's fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colorful

lithographic Lithography () is a planographic method of printing originally based on the immiscibility of oil and water. The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by the German a ...

labels. Mrs. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her children's books. The mayor of Aurora, New York, supported Fisher by raising $100,000 in capital. In 1931, three of the four founders took 16 of their wooden toys to the American International Toy Fair in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

and they quickly became a success. The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931. In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys. "Buzzy Bee" was the first Fisher-Price toy to make use of plastic. By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics. During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. The 'Family House' was one of the more popular Little People playsets. Herman Fisher retired at the age of 71 in 1969 and The Quaker Oats Company bought Fisher-Price the same year. In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a

publicly traded company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (list ...

. Two years later, in November 1993, Mattel bought Fisher-Price. A new management group set the company's focus on basic, infant and preschool products and began expansion into international markets. By 1997, Mattel decided to market all of its

preschool A preschool, also known as nursery school, pre-primary school, or play school or creche, is an educational establishment or learning space offering early childhood education to children before they begin compulsory education at primary sch ...

products under the Fisher-Price name. In 2004, Royal Caribbean Cruise lines launched Fisher-Price Cabanas, play laboratories for children on each of their cruise ships.

Products

Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features. In addition to Little People, some of the toys and toy brands that have remained popular for many years include Power Wheels,

View-Master View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven stereoscopy, Stereoscopic 3-D pairs of small transparent color photographs on film.M ...

, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. Other brands marketed under the Fisher-Price name over the years include

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000) ...

Dora the Explorer ''Dora the Explorer'' is an American children's animated television series and multimedia franchise created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner that premiered on Nickelodeon on August 14, 2000, went on hiatus on June 5, 20 ...

, and

See 'n Say See 'n Say is an educational toy created by Mattel in 1965 after the success of Chatty Cathy. It was the first Mattel talking toy allowing children to choose the exact phrase as heard. Although the first release focuses on farm animal sounds, it ...

. Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers. In 2009, Fisher-Price bought all toy rights to

Thomas & Friends ''Thomas & Friends'' (originally known as ''Thomas the Tank Engine & Friends'' and later ''Thomas & Friends: Big World! Big Adventures!'') is a British children's television series that aired across 24 series from 1984 to 2021. Based on ''The ...

except for the Wooden Railway line. Through Mattel's 2012 acquisition of

HIT Entertainment HIT Entertainment Limited (commonly written as HiT) was a British-American entertainment company founded in 1982 as Henson International Television, the international distribution arm of The Jim Henson Company, by Jim Henson, Peter Orton, and Sop ...

, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. With this, toys based on

Mike the Knight ''Mike the Knight'' is a CGI-animated children's television series created by Alexander Bar and written by Marc Seal. The series premiered in Treehouse TV in 2011. Premise The series is about Mike whose father, the King, is a knight who is away ...

and

Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment and Hot Animation. The series follows the adventures of Bob, a building contractor, specialising in masonry, along with ...

have been subsequently released.

Recalls

On August 2, 2007, Fisher-Price recalled close to a million toys, including the Dora the Explorer and Sesame Street toys because of possible hazards due to the toys being coated in lead-based paint.

Rock 'n Play

Fisher-Price recalled all 4.7 million of their Rock 'n Play sleepers on 12 April 2019, days after the company recalled 250,000 infant soothers. The product was introduced in 2009, and holds the sleeping baby in an inclined position. More than 30 infants have died while sleeping in a Rock 'n Play. The Consumer Product Safety Commission said these deaths occurred "after the infants rolled over while unrestrained, or under other circumstances." Years before the introduction of the Rock 'n Play sleeper, in the mid-1990s, the American Academy of Pediatrics' ''Back to Sleep'' campaign recommended that "babies should not sleep for long periods in inclined devices". In babies under one year old, dying during sleep is the leading cause of accidental death. The recommendation that babies sleep flat on their backs, in an empty crib, has cut this death rate in half. The Rock 'n Play was designed 15 years after these sleep recommendations were published, and according to a Washington Post article, violated them. Fisher-Price sold the Rock 'n Play without first getting medical advice from more than one pediatric specialist, and without doing any real-world safety tests. They continued to sell it for years after the first deaths were reported.

Current brands and products

* Bright Beats * EZ Play Railway *

Imaginext The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, as part of their Fisher-Price brand. History At the time of its introduction at the 2002 Toy Fair,

(2002–present) * Laugh & Learn (2000–present) * Little People (update of the Play Family line) (1959–present) * Loving Family Dollhouses and accessories *

Mega Bloks Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company currently owned by Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Meg ...

(2014–present) * Power Wheels (1985–present) * Quizard the Learning Wizard * Rescue Heroes (1997–present) * Rainforest Jumparoo * Smart Toy * Spinnyos * Think & Learn

Baby Gear products

* Baby bouncers * Baby monitors * Baby swings * Booster seats * Car seats * Entertainers & activity centers * High chairs * Infant seats * Play yards * Rainforest Collection * Strollers * Tubs & potties

Historic brands and products

3rd & Bird ''3rd & Bird'' is a children's animated television series created by Josh Selig. Selig's company, Little Airplane Productions, animated the series and opened a new studio in London to produce it. The show revolves around a community of birds and ...

related products (2008-2010) * Adventure People * Alphabet magnet board * '' ALVINNN! and the Chipmunks'' related products (2015-2020) * Amazing Animals *

Arthur Arthur is a common male given name of Brythonic origin. Its popularity derives from it being the name of the legendary hero King Arthur. The etymology is disputed. It may derive from the Celtic ''Artos'' meaning “Bear”. Another theory, more wi ...

(Powertouch, Pixter and Easy Link only) (2002-2009) (Moved from Playskool)) * Baby Gymnastics *

Baby Looney Tunes ''Baby Looney Tunes'' is an American animated television series depicting toddler versions of ''Looney Tunes'' characters. It was produced by Warner Bros. Animation. The series focused on real world problems and morals that children may relate ...

related products (2002-2004) * ''

The Backyardigans ''The Backyardigans'' is a computer-animated musical children's television series created by Janice Burgess. The series was written and recorded at Nickelodeon Animation Studio. It centers on five animal neighbors who imagine themselves on fantas ...

'' related products (2004-2012) *

Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...

(Smart Cycle, Pixter, Little People, vehicle toys) (2004-2023) * '' Barney'' related products (2000-2018, and 1993-1999 (Moved from Playskool)) * ''

Bear in the Big Blue House ''Bear in the Big Blue House'' is an American children's television series created by Mitchell Kriegman and produced by Jim Henson Television for Disney Channel's Playhouse Disney preschool television block. Debuting on October 20, 1997, it aire ...

'' related products (1998-2004) * The Berenstain Bears related products (1985-1992) * ''

Between the Lions ''Between the Lions'' is an American animated/live-action/puppet children's television series designed to promote reading. The show was a co-production between WGBH in Boston and Sirius Thinking, Ltd., in New York City, in association with Mis ...

'' related products (2000-2002) * '' Blaze and the Monster Machines'' related products (2014-2020) * '' Blue's Clues'' related products (1998-2004, 2007) (moved from Tyco) * ''

Blue's Room ''Blue's Room'' is an American puppet television series spin-off from ''Blue's Clues''. It was created by Traci Paige Johnson and Angela Santomero. The show aired on Nickelodeon as part of the Nick Jr. block, and it started out as short segments ...

'' related products (2004-2007) * ''

'' (Original) (Easy Link and Smart Cycle only) * ''

'' (2015 reboot) related products (2015-2022) * Brilliant Basics * '' Butterbean's Cafe'' related products (2018-2021) * Chatter Telephone * ''

Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...

'' related products (Australia and UK only) * ''

Bubble Guppies ''Bubble Guppies'' is a CGI-animated children's television series produced for Nickelodeon and created by Jonny Belt and Robert Scull. The series is a combination of the sketch comedy, edutainment, and musical genres, and revolves around the ...

'' related products (2011-2017) * ''

Cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...

'' related products (Shake N Go, Spiral Speedway, and Geotrax only) (2006-2010) * '' Cars 2'' related products (2011-2017) *

Clifford the Big Red Dog ''Clifford the Big Red Dog'' is an American children's book series about the adventures of a precocious girl named Emily Elizabeth and her titular pet: a giant, red-furred dog named Clifford. It was first published in 1963 and was written by N ...

(Powertouch, Computer Cool School, Easy Link, Pixter and View Master only) (2002-2009) * ''

Cleo & Cuquin ''Cleo & Cuquin'', known in Latin America as ''Cleo & Cuquin: Familia Telerin'', is a preschool animated television series produced by Ánima Kitchent in cooperation with Televisa for RTVE. A reboot of the classic '' Familia Telerín'' series, i ...

'' related products (Other countries only) *

Construx Construx is a brand of plastic building toys introduced by Fisher-Price in 1983. Unlike other building toys such as Lego, Construx feature beam-like pieces of varying lengths that snapped on to cubical connector knots in order to build large s ...

building toys * Corn Popper * ''

The Croods ''The Croods'' is a 2013 American computer-animated adventure comedy film produced by DreamWorks Animation and distributed by 20th Century Fox. The film was written and directed by Kirk DeMicco and Chris Sanders, and stars the voices of Nicol ...

'' related products (2013-2014) * Computer Cool School *

Cyberchase ''Cyberchase'' is an educational animated sci-fi children's television series that airs on PBS Kids. The series centers around three children from Earth: Jackie, Matt, and Inez, who are brought into Cyberspace, a digital universe, in order to ...

(Pixter only) (2002-2006) * Dance Baby Dance! *

DC League of Super-Pets ''DC League of Super-Pets'' is a 2022 American 3D computer-animated superhero comedy film based on the DC Comics superhero team Legion of Super-Pets. Produced by Warner Animation Group and DC Entertainment and distributed by Warner Bros. ...

related products (2022-2023) * DC Super Friends (Smart Cycle, Trio, Hero World and Imaginext only) (2009-2021) * Digital Arts And Crafts Studio (2007-2009) * Disney Princess related products (2002-2006) * Doodle Pro (changed name from

Magna Doodle Magna Doodle is a magnetic drawing toy, consisting of a drawing board, a magnetic stylus, and a few magnet shapes. Invented in 1974 by Pilot Corporation, over forty million units have been sold to date worldwide, under several brands, product names ...

) * '' Dora and Friends'' related products (2014-2017) * ''

'' related products (2000-2017) * ''

Dragon Tales ''Dragon Tales'' is an animated educational television, educational fantasy children's television series created by Jim Coane and Ron Rodecker and developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser and produced by Sony Pi ...

'' related products (2000-2004) (Moved from Playskool)) * Easy Link Internet Launch Pad (2007-2009) * ESPN related products (2004-2009) *

The Fairly Oddparents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two fairy godparents named Cosmo and Wanda who grant him ...

(Powertouch, InteracTV, I Can Play Piano and Pixter only) (2004-2007) * Favorites of Nick Jr. (2015-2017) * ''

Fimbles ''Fimbles'' is a British children's television series created and produced by Novel Entertainment. The series has 200 episodes, airing from 2002 to 2004 with repeats of the series airing until early 2012 on CBeebies. The Fimbles are Fimbo, Florri ...

'' related products (Australia and UK only) * Finding Nemo (Disney Baby only) (2013-2015) * Flip Track (replaced in 2002 by GeoTrax, still compatible with GeoTrax) * FP3 player * Fun 2 Learn * Fusion Crew * GeoTrax (2002-2011) * '' Go Diego Go'' related products (2005-2011) * '' Go Jetters'' related products (Other countries only) * '' Guess with Jess'' related products (2009-2010) * '' Handy Manny'' related products (2006-2013) * Hero World (2010-2013) * '' Higglytown Heroes'' related products (2006-2009) * Hot Wheels (Trio, Smart Cycle and Pixter only) (2004-2014) * I Can Play Guitar * I Can Play Piano * InteracTV (2004-2007) * ''

It's a Big Big World ''It's a Big Big World'' is an American children's television series that aired on PBS Kids from January 2, 2006, to January 8, 2010. The series was created by Mitchell Kriegman, the creator of the Muppet television series, ''Bear in the Big ...

'' related products (2006-2009) * iXL (2010-2012) * ''

Jake and the Never Land Pirates ''Jake and the Never Land Pirates'' (titled ''Captain Jake and the Never Land Pirates'' for the fourth season and associated merchandise) is an American animated musical and interactive preschool children's television series shown on Disney Junior ...

'' related products (2011-2018) *

Jimmy Neutron James Isaac Neutron is the titular and main character from the film '' Jimmy Neutron: Boy Genius'' and its spin-off Nickelodeon computer animated television series '' The Adventures of Jimmy Neutron, Boy Genius''. Created by show runner John A. ...

(Powertouch, InteracTV, I Can Play Piano, and Pixter only) (2004-2007) * Jolly

Jumping Jack __NOTOC__ A jumping jack, also known as a star jump and called a side-straddle hop in the US military, is a physical jumping exercise performed by jumping to a position with the legs spread wide and the hands going overhead, sometimes in a clap, a ...

crib toy * Julius Jr. related products (2013-2017) * '' Jungle Junction'' related products (2009-2012) * Jurassic World (Imaginext only) (2015-2022) * Kid Tough Electronics * Knows Your Name Dolls (Sesame Street, Dora the Explorer, Winnie the Pooh, and SpongeBob SquarePants) * '' The Koala Brothers'' related products (2004-2009) * ''

Krypto the Superdog ''Krypto the Superdog'' is an American animated television series produced by Warner Bros. Animation, based on Superman's canine companion Krypto, which premiered on Cartoon Network on March 25, 2005 (exactly 50 years after his comic debut), an ...

'' related products (2004-2007) * ''

Kung Fu Panda 2 ''Kung Fu Panda 2'' is a 2011 American computer-animated martial arts comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. The film is the sequel to ''Kung Fu Panda'' (2008) and the second installment in the ''K ...

'' related products (2011-2012) * '' LazyTown'' related products (2004-2009) * Learn Through Music (2002-2005) * Learn Through Music Plus (2005-2007) * Lightyear (Imaginext only) (2022-2025) * ''

Little Bill ''Little Bill'' is an American animated educational television series created by Bill Cosby. It is based on the ''Little Bill'' book series, written by Cosby with illustrations by Varnette P. Honeywood. Cosby also composed some of the theme mu ...

'' related products (2000-2002) * ''

Little Einsteins ''Little Einsteins'' is an American animated children's television series based on the Baby Einstein line of videos. It was produced by The Baby Einstein Company (which, at the time, was owned by Disney) and animated by Curious Pictures. The ser ...

'' related products (2006-2010) * Little Mommy (Baby dolls and their various accessories) * '' Lunar Jim'' related products (Australia and UK only) * Baby Smartronics * Little Superstar * '' Madagascar 3: Europe's Most Wanted'' related products (2012-2013) * '' Mickey Mouse'' related products (1997-2004) * '' Mickey and the Roadster Racers'' related products (2017-2020) * ''

Mickey Mouse Clubhouse ''Mickey Mouse Clubhouse'' is an American interactive computer-animated children's television series which aired from May 5, 2006, to November 6, 2016 on the Disney Channel. Produced by Disney Television Animation, it is the first computer-a ...

'' related products (2006-2017) * ''

'' related products (2011-2017) * Minions: The Rise of Gru (Imaginext only) (2020–2022) * Miracles and Milestones *

Monster Jam Monster Jam is a live motorsport event tour operated by Feld Entertainment. The series began in 1992, and is sanctioned under the umbrella of the United States Hot Rod Association. Events are primarily held in North America, with some additiona ...

(Pixter only) (2002-2006) * Monsters University (Imaginext only) (2013-2015) * Movie Viewer *

The Mr. Men Show ''The Mr. Men Show'' (sometimes referred to as ''Mr. Men Little Miss'' or simply ''Mr. Men'') is an animated children's television series based on the original '' Mr. Men and Little Miss'' books created in the 1970s and 1980s by British author R ...

related products (2009-2010) * '' My Friends Tigger & Pooh'' related products (2007-2011) * Nickelodeon Knows Your Name (2009-2012) * My Friend Dolls (Mikey, Becky, etc.) * ''

Miss Spider's Sunny Patch Friends ''Miss Spider's Sunny Patch Friends'', sometimes shortened to ''Sunny Patch'', is a CGI-animated children's television series produced by Nelvana in association with AbsoluteDigital Pictures and Callaway Arts & Entertainment as a follow-up to ' ...

'' related products (2004-2009) * ''

The Muppets The Muppets are an American ensemble cast of puppet characters known for an absurdist, burlesque, and self-referential style of variety- sketch comedy. Created by Jim Henson in 1955, they are the focus of a media franchise that encompasses ...

'' related products (1975-2004) * ''

Ni Hao, Kai-Lan ''Ni Hao, Kai-Lan'' is an American animated children's television series produced by Nickelodeon Animation Studio. It began as a series of three interstitial shorts on Nick Jr. called ''Downward Doghouse''. The first full episode was initially se ...

'' related products (2007-2012) * Ocean Wonders * ''

The Octonauts ''Octonauts'' is a children's television series, produced by Silvergate Media for the BBC channel CBeebies, and based on the children's books written by Vicki Wong and Michael C. Murphy. The show follows an underwater exploring crew made up o ...

'' related products (2012-2017) * Oreo Matchin Middles Game * Peek-a-Blocks * ''

Peppa Pig ''Peppa Pig'' is a British preschool animated television series by Astley Baker Davies. The show follows Peppa, an anthropomorphic female piglet, and her family, as well as her peers portrayed as other animals. The show first aired on 31 Ma ...

'' related products (2013-2017, all moved to Hasbro) *

The Penguins of Madagascar ''The Penguins of Madagascar'' is an American computer-animated television series co-produced by DreamWorks Animation and Nickelodeon. It stars nine characters from DreamWorks' animated film ''Madagascar'': the penguins Skipper ( Tom McGrath), ...

(Smart Cycle and iXL only) (2010-2012) *

Pixter Pixter was among the first portable handheld touch screen drawing toys for children invented by Rehco, LLC and marketed by Fisher Price from 2000 through 2007. Pixter was pre-programmed with fun content and repeatable play. Pixter also could accep ...

(2000-2007) * '' Planes'' related products (2013-2015) * Play Family * Pocket Rockers * Pop-onz *

Power Rangers ''Power Rangers'' is an entertainment and merchandising franchise built around a live-action superhero television series, based on the Japanese tokusatsu franchise '' Super Sentai''. Produced first by Saban Entertainment, second by BVS E ...

(Imaginext only) (2015-2018) * PowerTouch Learning System * Puffalumps * Purr-tenders (1987–88) * The Puzzle Place related products (1996-1999) *

PXL-2000 The PXL2000 is a toy camcorder produced by Fisher-Price in 1987. Designed for maximal economy, it records extremely low-resolution monochrome video and audio, all to compact audio cassette. It was on the market for one year with about 400,000 ...

camcorder * ''

Rainbow Rangers ''Rainbow Rangers'' is a computer-animated television series co-produced by Genius Brands and Telegael Teoranta which premiered on Nick Jr. on November 5, 2018. The series follows seven nine-year-old girls who reside in the kingdom of Kaleidoscop ...

'' related products (2018-2022) * Read With Me DVD * ''

Rolie Polie Olie ''Rolie Polie Olie'' is a computer-animated children's television series produced by Nelvana and created by William Joyce. The show focuses on a little robot who is composed of several spheres and other three-dimensional geometric shapes. The s ...

'' related products (2000-2004) * Roll-a-Rounds * Roly Poly * Santiago of the Seas related products (2020-2022) *

Scooby-Doo ''Scooby-Doo'' is an American animated media franchise based on an animated television series launched in 1969 and continued through several derivative media. Writers Joe Ruby and Ken Spears created the original series, ''Scooby-Doo, Where Are ...

(Imaginext, iXL, Smart Cycle, Computer Cool School and Pixter only) (2004-2020) * ''

'' related products (1997-2011, (all moved to Hasbro, and 1993-1997 (moved from Tyco)) * Shake 'n Go! (2005-2017) * ''

Shimmer and Shine ''Shimmer and Shine'' is an American animated television series created by Farnaz Esnaashari-Charmatz and produced by Nickelodeon Animation Studio. It premiered on Nickelodeon's Nick Jr. block on August 24, 2015, and ran for four seasons. The sh ...

'' related products (2015-2022) *

Shrek Forever After ''Shrek Forever After'' is a 2010 American computer-animated comedy film loosely based on the 1990 picture book '' Shrek!'' by William Steig, produced by DreamWorks Animation and distributed by Paramount Pictures. The sequel to '' Shrek the T ...

(Smart Cycle and iXL only) (2010-2011) *

Smart Cycle Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen ...

(2007-2017) * Smart Shopper * Snap 'n Style Friends & Fashions * SparkArt Creativity System * ''

SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character ...

'' related products (2004-2007) * The SpongeBob Movie: Sponge on the Run (Imaginext only) (2020-2022) * The SpongeBob Movie: Sponge Out of Water (Imaginext only) (2015-2018) * Star Station Entertainment System (2004-2007) * ''

Storybots StoryBots is an American children's educational media franchise best known for the Netflix series ''Ask the StoryBots''. The StoryBots library includes educational TV series, books, videos, music, games and classroom activities designed to make f ...

'' related products (2018-2020) * '' Sunny Day'' related products (2017-2020) * Super Why (View Master and Computer Cool School only) (2009-2010) * Talk-to-Me books with record "discs" built into the pages * '' Team Umizoomi'' related products (2010-2015) *

Teen Titans The Teen Titans are a superhero team appearing in American comic books published by DC Comics, frequently in eponymous monthly series. As the group's name indicates, the members are teenage superheroes, many of whom have acted as sidekicks to DC ...

(Pixter only) (2004-2006) * Teen Titans Go (Imaginext only) (2017-2020) *

Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo, Michelangelo, Donatello and Raphael, four anthropomorphic turtle brothers (named after It ...

(Vehicle toys only) (2012-2017) *

(Original) related products (2009-2021, moved from Learning Curve) * Thomas & Friends: All Engines Go related products (2021-2023) * Toddlerz * Toots the Train * ''

Toy Story 3 ''Toy Story 3'' is a 2010 American computer-animated comedy-drama film produced by Pixar Animation Studios for Walt Disney Pictures. It is the third installment in the ''Toy Story'' series and the sequel to '' Toy Story 2'' (1999). It wa ...

'' related products (2010-2019) * ''

Toy Story 4 ''Toy Story 4'' is a 2019 American computer-animated comedy-drama film produced by Pixar Animation Studios and released by Walt Disney Pictures. It is the fourth installment in Pixar's ''Toy Story'' series and the sequel to ''Toy Story 3'' ( ...

'' related products (2019-2025) * Trio (2009-2014) * ''

VeggieTales ''VeggieTales'' is an American Christian media, computer generated musical children's animation, and book franchise created by Phil Vischer and Mike Nawrocki under Big Idea Entertainment. The series sees fruit and vegetable characters retell ...

'' related products (1998-2004, moved to Blue Box Toys) *

(1939-2020) * View Master Super Sounds (2004-2009) * Woodsey * ''

Waybuloo ''Waybuloo'' is a computer-generated imagery, CGI television series created by Dan Good and Absolutely Cuckoo. It was commissioned by Michael Carrington (television executive), Michael Carrington at the BBC, and first aired on CBeebies in May 20 ...

'' related products (2009; Australia and UK only) *

The Wiggles The Wiggles are an Australian children's music group formed in Sydney in 1991. The group are currently composed of Anthony Field, Lachlan Gillespie, Simon Pryce and Tsehay Hawkins, as well as supporting members Evie Ferris, John Pearce, ...

(Easy Link and View Master only) (2002-2009) * ''

Winnie the Pooh Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character w ...

'' related products (1997-2007, 2011-2017, 2020-2022) * Winx Club (Pixter only) (2004-2006) * ''

Wonder Pets ''Wonder Pets!'' is an American educational animated children's television series created by Josh Selig for Nickelodeon. The series follows a trio of classroom pets—Linny the Guinea Pig, Turtle Tuck and Ming-Ming Duckling—who use teamwork t ...

'' related products (2007-2012) * ''

Wow! Wow! Wubbzy! ''Wow! Wow! Wubbzy!'' is an American children's educational Flash animated television series created by Bob Boyle. The series was produced by Bolder Media (a joint venture of Frederator Studios and the Mixed Media Group) and Starz Media ...

'' related products (2007-2010) *

Yu-Gi-Oh! is a Japanese manga series written and illustrated by Kazuki Takahashi. It was serialized in Shueisha's ''Weekly Shōnen Jump'' magazine between September 1996 and March 2004. The plot follows the story of a boy named Yugi Mutou, w ...

(Pixter only) (2004-2006)

Video games

Starting in the 1980s, seven games which carried the Fisher-Price name were developed by GameTek for the PC and the Commodore 64. In 1990, three of these titles were ported to the Nintendo Entertainment System: * ''Fun Flyer'' (1984) (never shipped initially, but eventually released in 1990) * ''Firehouse Rescue'' (1988) * ''Little People Bowling Alley'' (1989) * ''School Bus Driver'' (1989) * ''My Grand Piano'' (1989) * ''Perfect Fit'' (1988) * ''I Can Remember'' (1989) Titles developed by Davidson & Associates include: * ''Fisher Price ABC's'' * ''Fisher Price 123's'' * ''Fisher Price Sing Alongs: Barnyard Rhythm and Moos'' * ''Fisher Price Dream Dollhouse'' * ''Great Adventures Castle'' * ''Great Adventures Pirate Ship'' * ''Great Adventures Wild Western Town'' * ''Puddle Books Series'' * ''Learning in Toyland'' * ''Ready for School Toddler'' * ''Ready for School Preschool'' * ''Ready for School Kindergarten'' * ''Ready for School Reading'' * ''Ready for School 1st Grade'' Other titles published by Fisher-Price include: * ''Great Adventures Pirate Ship'' (1998) * ''Time to Play Pet Shop'' (1999) * ''Big Action Construction'' (2001) * ''Big Action Garage'' (2001)

Other Fisher-Price products

Other Fisher-Price products include Activegear for families on the go, books, software, car travel accessories, footwear, infant carriers, music, eyeglasses and videos.

References

External links

* {{Authority control Mattel subsidiaries Toy brands Toy companies of the United States Manufacturing companies based in New York (state) Companies based in Erie County, New York American companies established in 1930 Toy companies established in 1930 1930 establishments in New York (state) 1969 mergers and acquisitions 1993 mergers and acquisitions