Fishbrain is a

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

and online platform for anglers that provides map-based tools, social networking features, fishing forecasts, fishing forecasts including

weather Weather is the state of the atmosphere, describing for example the degree to which it is hot or cold, wet or dry, calm or stormy, clear or cloudy. On Earth, most weather phenomena occur in the lowest layer of the planet's atmosphere, the ...

lunar cycles Concerning the lunar month of ~29.53 days as viewed from Earth, the lunar phase or Moon phase is the shape of the Moon's directly sunlit portion, which can be expressed quantitatively using areas or angles, or described qualitatively using the t ...

tidal charts Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (serv ...

, map functionality, predicted fish activity, previous user-catches, analysis of species behavior and data-backed recommendations on fishing gear. Fishbrain is used by anglers to find new spots to fish and see exact catch locations on maps, which include depth information and user-generated tips and ratings. In 2019, Fishbrain added a

marketplace A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ' ...

where anglers can buy fishing gear. This marketplace is offered online and in-app and features gear recommendations based on real-world catch data. This allows anglers to see which gear is best for catching specific species, or for specific fishing tactics. The platform has a user base of over 11 million users, allowing it to achieve access to a variety of data on species, migratory patterns, and more. Fishbrain has worked with governmental agencies to help identify

endangered fish species As of September 2016, the International Union for Conservation of Nature (IUCN) lists 643 endangered fish species. 4.2% of all evaluated fish species are listed as endangered. The IUCN also lists ten fish subspecies as endangered. Of the subp ...

and how climate is impacting behavioral patterns. The company has promoted

sustainable fishing A conventional idea of a sustainable fishery is that it is one that is harvested at a sustainable rate, where the fish population does not decline over time because of fishing practices. Sustainability in fisheries combines theoretical discipli ...

through promoting a

catch-and-release Catch and release is a practice within recreational fishing where after capture, often a fast measurement and weighing of the fish is performed, followed by posed photography as proof of the catch, and then the fish are unhooked and returned ...

approach, as well as encouraging users to clean up and care for their local waterways. Fishbrain was created by Jens Persson and Johan Attby, and launched in 2010 as a free

, and has expanded to include utility functions for

recreational fishing Recreational fishing, also called sport fishing or game fishing, is fishing for leisure, exercise or competition. It can be contrasted with commercial fishing, which is professional fishing for profit; or subsistence fishing, which is fishing fo ...

with some of its features available with a

subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, a ...

. The Fishbrain app is downloadable from the

App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...

and

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...

, and has been made available for iPhone,

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, ...

, and Android devices.

References

External links

* {{Online social networking 2010 software Android (operating system) software Internet properties established in 2010 IOS software Photo software Image-sharing websites Swedish social networking websites Mobile software Proprietary cross-platform software Swedish brands Companies based in Stockholm Software companies of Sweden Angling