Firefly Car Rental is a low cost American

car rental A car rental, hire car or car hire agency is a company that rents automobiles for short periods of time to the public, generally ranging from a few hours to a few weeks. It is often organized with numerous local branches (which allow a user to ...

brand owned by

The Hertz Corporation The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental. It is one of the three big rent ...

. Hertz developed the new brand to replace

Advantage Rent a Car Advantage Rent a Car is a privately held American car rental company headquartered in Orlando, Florida. The company was founded in 1963 by Kenneth and Helen Walker as "$3.99 Car Rentals" and quickly expanded by purchasing several different car r ...

which had to be sold following the acquisition of

Dollar Thrifty Automotive Group Dollar Thrifty Automotive Group is the former holding company of Thrifty Car Rental and Dollar Rent A Car. Dollar Thrifty Automotive began to operate as an independent car rental subsidiary of the Chrysler Corporation on November 4, 1997 while c ...

. It first opened in March 2013 with branches in Europe, with American branches following in September 2013. In August 2014 Firefly opened its first location in the Middle-East serving Dubai Airport in the UAE and in September 2014 opened its first locations in Australia. As of January 2015 it has over 100 locations in 13 countries.

References

External links

Firefly Car Rental
official site
Firefly Car Rental (Europe)
official site {{The Hertz Corporation American companies established in 2013 Car rental companies based in Florida Retail companies established in 2013 Transport companies established in 2013 Companies that filed for Chapter 11 bankruptcy in 2020