Jason Zachary Haikara is an American businessman, marketing executive, and producer. Jason Haikara currently is an independent marketing advisor and business strategist. He is also serving as producer on two upcoming music videos, "Key in the Door" and "Surprise Me" and the short film "Wasp in the Wind Chime."Wasp in the Wind Chime
IMDB Profile. Previously, Haikara was an executive vice president at MediaLink, a consultancy firm that provides strategic advisory to companies at the convergence of media, marketing, technology and entertainment. Prior to MediaLink, he was the Co-President of

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

winning global

digital entertainment Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap): *digital media *new media *video on demand *video games *interactive entertainmen ...

studio Filmaka.
Bonello, Deborah, LATimes.com (2009-06-08) Retrieved on 2009-11-18. Before Filmaka, Haikara was a senior marketing executive at Fox Broadcasting Company,Filmmakers get a shot at fame a la 'American Idol
Lieberman, David USA Today.com (2008-04-21). Retrieved on 2009-11-18. and part of the team which launched ''

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...

'', ''

In Living Color ''In Living Color'' is an American sketch comedy television series that originally ran on Fox from April 15, 1990 to May 19, 1994. Keenen Ivory Wayans created, wrote and starred in the program. The show was produced by Ivory Way Productions in a ...

'', ''

Beverly Hills, 90210 ''Beverly Hills, 90210'' (often referred to by its short title, ''90210'') is an American teen drama television series created by Darren Star and produced by Aaron Spelling under his production company Spelling Television. The series ran fo ...

'', '' Melrose Place (1992)'', ''

The X-Files ''The X-Files'' is an American science fiction on television, science fiction drama (film and television), drama television series created by Chris Carter (screenwriter), Chris Carter. The series revolves around Federal Bureau of Investigation ...

'', ''

That '70s Show ''That '70s Show'' is an American television Period piece, period teen sitcom that aired on Fox Broadcasting Company, Fox from August 23, 1998, to May 18, 2006. The series focuses on the lives of a group of six teenage friends living in the ficti ...

'', ''

Family Guy ''Family Guy'' is an American animated sitcom originally conceived and created by Seth MacFarlane for the Fox Broadcasting Company. The show centers around the Griffin family, Griffins, a dysfunctional family consisting of parents Peter Griff ...

'', '' 24'', ''

American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...

'', ''

House A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air condi ...

'', and other television hits. Haikara served three terms as co-chair of the

Academy of Television Arts & Sciences The Academy of Television Arts & Sciences (ATAS), also colloquially known as the Television Academy, is a professional honorary organization dedicated to the advancement of the television industry in the United States. It is a 501(c)(6) non-prof ...

Website CommitteeCommittee List
/ref> which oversees Emmys.comAcademy Of Television Arts & Sciences
Retrieved on 2009-11-18. and five terms on its Interactive Media Peer Group Executive Committee. He previously served on its Brand and Marketing Committee. Haikara was the Executive Producer of the web series Apathy Apartments and the feature film The Middle of the Middle. In 2010, he was inducted into the

International Academy of Web Television The International Academy of Web Television (IAWTV) was founded in 2008 and is devoted to the advancement of the arts and sciences of streaming television and web series production. Since 2011, the academy has hosted an annual awards ceremony cal ...

Education

Jason Haikara was born and raised in

St. Petersburg, Florida St. Petersburg is a city in Pinellas County, Florida, United States. As of the 2020 census, the population was 258,308, making it the fifth-most populous city in Florida and the second-largest city in the Tampa Bay Area, after Tampa. It is the ...

. After a one-year stint at

Grahm Junior College Grahm Junior College was a non-profit junior college located in Boston, Massachusetts. It opened in 1951 under the name Cambridge School, as part of a chain of schools that started in New York City and later included Chicago and Philadelphia bra ...

in Boston, Massachusetts where he studied music engineering, Jason Haikara graduated with a B.A. in Speech Communication from the

University of Miami The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private research university in Coral Gables, Florida. , the university enrolled 19,096 students in 12 colleges and schools across nearly 350 academic majors and programs, incl ...

Coral Gables, Florida Coral Gables, officially City of Coral Gables, is a city in Miami-Dade County, Florida. The city is located southwest of Downtown Miami. As of the 2020 U.S. census, it had a population of 49,248. Coral Gables is known globally as home to the ...

. At the University of Miami, Haikara was editor-in-chief of ''

The Miami Hurricane ''The Miami Hurricane'' is the official student newspaper at the University of Miami in Coral Gables, Florida. Founded in 1929, ''The Miami Hurricane'' is published weekly each Tuesday with timely online updates daily by a staff of mostly undergr ...

'' student newspaper and a member of the student government entertainment committee.

Fox Broadcasting

Haikara started his entertainment career at Fox Broadcasting Company in 1989, rising through the network's Affiliate Marketing, National Media, and On-Air Planning departments. In 2000, while managing the scheduling of network promotion inventory in primetime and sports, including the

World Series The World Series is the annual championship series of Major League Baseball (MLB) in the United States and Canada, contested since 1903 between the champion teams of the American League (AL) and the National League (NL). The winner of the World ...

and the

Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...

, he was appointed to the Harvard School of Public Health's Mentoring Media Workgroup.Media Campaign Focuses National Attention on Mentoring
Robert Wood Johnson Foundation (2004-02). In 2001, Haikara was named network's senior vice president of on-air promotion scheduling, a newly created position
The Hollywood Reporter (2001-07-27). In his final years at FOX, 2004–2007, Haikara became senior vice president, Internet marketing and national promotionsOffers Exclusive Online Auction: Members Bid Points for a Trip to 2005 Teen Choice Awards
TheFreeLibrary.com reprinted from Business Wire (2005-06-30). and, then, senior vice president, marketing.
Cohen, Lucy VideoAgeInternational.com (2004-05-01). Haikara directed all aspects of the network's online and digital presence, including marketing, creative, original content and distribution During his tenure overseeing

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

, The Simpsons.com won a 2005 Webby nomination for Best Television Website Webby Nominees
, Retrieved on 09-11-18. and

Drive Drive or The Drive may refer to: Motoring * Driving, the act of controlling a vehicle * Road trip, a journey on roads Roadways Roadways called "drives" may include: * Driveway, a private road for local access to structures, abbreviated "drive" ...

became the first series nominated for a Primetime Emmy Award under the Television Academy's new “broadband” eligibility guidelines for content which premiered on Fox.com.'Drive' makes primetime Emmy history
Variety. Michael Schneider (2007-07-20), Retrieved on 2009-11-18. Haikara also managed cross-platform marketing campaigns which integrated network advertisers with primetime programs such as ''

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

'' and Ford's sponsorships of ''

The O.C. ''The O.C. '' is an American teen drama television series created by Josh Schwartz that originally aired on the Fox Broadcasting Company, Fox network in the United States from August 5, 2003, to February 22, 2007, running a total of four seaso ...

'' and ''24'', respectively. In 2006, he was an Executive in Charge of Production of the Fox Fall Preview special.Fox Fall Preview Special
Retrieved on 2009-11-18.

Filmaka

In October 2007, Haikara was invited by Filmaka's then president and former chairman of

Fox Entertainment Group Fox Entertainment Group was an American entertainment company specialised in filmed entertainment owned by 21st Century Fox. Following the acquisition of 21st Century Fox by Disney, the group's assets were folded into various Disney units. Th ...

Sandy Grushow Sandy Grushow (born April 3, 1960) is an American businessman, and the CEO of Phase 2 Media, a board member for The Weather Company (parent company of The Weather Channel) and works with MediaLink in the role of senior media advisor. He is the f ...

to launch the company which had just ended a year-long beta phase. Haikara oversees marketing, publicity, creative development and production for the studio whose global filmmaking community creates television and

web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single i ...

, feature films as well as content for ad agencies, media companies and major brands such as

Cisco Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, ...

,Cisco and Filmaka Announce Winners of the Digital Cribs Video Contest for Aspiring Filmmakers
Marketwire (2008-11-24).

DIRECTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...

,DirecTV Looks for Advertising Outside Agency Model
, Adage.com (2009-3-19).

FX Network FX is an American pay television channel owned by FX Networks, LLC, a subsidiary of the Disney General Entertainment Content unit of The Walt Disney Company. It is based at the Fox Studios lot in Century City, California. FX originally launc ...

,Ex-Fox Boss Scouts New Talent at Filmaka.com
Hart, Hugh Wired.com (08-04-21).

Red Bull Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwid ...

,Red Bull Launches Content Competition
Mahmud, Shahnaz Adweek.com (2008-07-11).

SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world's ...

Hollywood veterans build digital-age studio Filmaka
Gershberg, Michele Reuters (08-04-21). and

SNICKERS Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United Ki ...

.Filmaka SNICKERS(R) Challenge
Retrieved on 2009-11-18. Filmaka's

branded entertainment In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a m ...

creative has been featured in

Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln ...

and

Ford Mustang The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...

commercials during the

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...

broadcast of the 2009

Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...

s Lincoln Breaks from Traditional Advertising During 51st Grammy(R) Awards, Showcases...
Reuters (2009-2-06). and on

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

Filmaka teams with Ford, JWT for Mustang short film contest
Kay, Jeremy ScreenDaily.com (2008-6-08). primetime, respectively. In 2009, Filmaka's original web series ''The Ten Commandments of La Vida Loca'' won the

for Best Drama Series.Webby Nominees Drama: Series
Retrieved on 2009-11-18. Filmaka's first feature film is ''

Swinging with the Finkels ''Swinging with the Finkels'' is a 2011 British comedy film directed by Jonathan Newman and starring Mandy Moore, Martin Freeman and Melissa George. The screenplay concerns a wealthy London couple who decide to take up "swinging" (as in "partner ...

'', written and directed by one of its community members

Jonathan Newman Jonathan Newman is a British filmmaker and writer. Newman made his first feature film at the age of 25. ''Being Considered'' starred James Dreyfus and David Tennant. His recent movies include the action adventure film ''Mariah Mundi and the Mi ...

, starring

Martin Freeman Martin John Christopher Freeman (born 8 September 1971) is an English actor. Among other accolades, he has won an Emmy Award, a BAFTA Award and a Screen Actors Guild Award, and has been nominated for a Golden Globe Award. Freeman's most no ...

and

Mandy Moore Amanda Leigh Moore (born April 10, 1984) is an American singer, songwriter and actress. She rose to fame with her debut single, "Candy", which peaked at number 41 on the ''Billboard'' Hot 100. Her debut studio album, '' So Real'' (1999), recei ...

.Freeman, Moore start filming romantic comedy Swinging With The Finkels
Kay, Jeremy,

Screendaily.com ''Screen International'' is a British film magazine covering the international film business. It is published by Media Business Insight, a British B2B media company. The magazine is primarily aimed at those involved in the global film business. ...

(2009-08-27).

MediaLink

In October 2010, Sandy Grushow once again recruited Haikara to join him at MediaLink, named by ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

'' as one of America's best management consultancy firms.America's Best Management Consultancy Firms
Forbes (2020-03-17). While at MediaLink, Haikara led one of the company's top-performing departments and advised clients in a variety of industries on brand, content, and distribution partnerships, marketing strategies, and best-in-class operational practices.

References

External links

* {{DEFAULTSORT:Haikara, Jason Living people American businesspeople University of Miami alumni People from St. Petersburg, Florida Year of birth missing (living people) Harvard T.H. Chan School of Public Health people