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The is a lineup of full-size luxury cars and limousines produced mainly for the Japanese market, serving as Toyota's
flagship car A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
within Japan; globally the unrelated
Lexus LS The is a full-size luxury sedan (F-segment in Europe) serving as the flagship model of Lexus, the luxury division of Toyota. For the first four generations, all LS models featured V8 engines and were predominantly rear-wheel-drive. In the fourt ...
series is Toyota's flagship luxury model. Production of the Century began in 1967, and the model received only minor changes until redesigns in 1997 and 2018. The Century derived its name from the 100th birthday of
Sakichi Toyoda was a Japanese inventor and industrialist. He was born in Kosai, Shizuoka. The son of a farmer and sought-after carpenter, he started the Toyoda family companies. His son, Kiichiro Toyoda, would later establish Japan's largest automaker, Toyo ...
(born 14 February 1867), the founder of Toyota Industries. It is often used by the
Imperial House of Japan The , also referred to as the Imperial Family or the House of Yamato, comprises those members of the extended family of the reigning Emperor of Japan who undertake official and public duties. Under the present Constitution of Japan, the Emperor i ...
, the Prime Minister of Japan, senior Japanese government leaders, and high-level executive businessmen. The Century is comparable in purpose to the Austin Princess/ Daimler DS420, Cadillac Series 70, Mercedes-Maybach,
Hongqi Hongqi (, Chinese for "Red Flag") may refer to: *Red Flag (magazine), ''Hongqi'' (magazine), published by the Chinese Communist Party from 1958 to 1988 *Hongqi (marque), Hongqi (automobile), luxury car series of First Automobile Works (FAW), Changc ...
,
Rolls-Royce Phantom Rolls-Royce car, Rolls-Royce has used the Phantom name on full-sized luxury cars over the past century: *Rolls-Royce Phantom I, 1925–1931 *Rolls-Royce Phantom II, 1929–1936 *Rolls-Royce Phantom III, 1936–1939 *Rolls-Royce Phant ...
, and Russian ZIS/ZIL limousines. The first-generation Century was available with only a V8 engine (the third post-war Japanese-built sedan so-equipped) at its introduction in 1967 until a full platform redesign in 1997. The second generation was only installed with a Toyota-designed and -built V12, an engine bespoke to the Century, until 2018, when the power-train reverted to a V8 with the addition of Toyota's hybrid technology. While the Century is a premium, full-size luxury sedan, it is not available at Japanese Lexus dealerships; it can only be purchased at specifically identified '' Toyota Store'' locations. The gold phoenix logo used throughout is called the or from
Sinospheric The East Asian cultural sphere, also known as the Sinosphere, the Sinic world, the Sinitic world, the Chinese cultural sphere, the Chinese character sphere encompasses multiple countries in East Asia and Southeast Asia that were historically ...
mythology, representing the
Imperial House of Japan The , also referred to as the Imperial Family or the House of Yamato, comprises those members of the extended family of the reigning Emperor of Japan who undertake official and public duties. Under the present Constitution of Japan, the Emperor i ...
, and the image can be found throughout Asia, such as the Kinkaku-ji in Kyoto. The exterior styling of the Century has, with some modifications, remained unchanged since its introduction, primarily due to its perception as denoting conservative success. Its appearance is iconic in Asian countries and is usually painted black. The closest Japanese competitor was the Nissan President, with a similar status reputation although, during the 1960s and 1970s, the high market positioning was also shared with the
Mitsubishi Debonair The is a four-door executive sedan introduced by Mitsubishi Motors in 1964 to serve as their flagship passenger vehicle in the Japanese market. The word "debonair" means gentle, courteous, suave, lighthearted, or nonchalant. __TOC__ Overvie ...
. In the 1970s, two other Japanese competitors introduced large sedans — the
Isuzu Statesman de Ville Statesman is an automotive marque created in 1971 by the Australian General Motors subsidiary, Holden. Statesman vehicles were sold through Holden dealerships, and were initially based on the mainstream Holden HQ station wagon platform, thereby ...
and the Mazda Roadpacer (both derived from General Motors-Australia products) — which were short-lived. The Century nameplate introduced the SUV body style in 2023.


First generation (G20/G30/G40; 1967)

The original Century was based on the 1964 Crown Eight, which featured the 2.6 L V8 '' Toyota V engine'', and appeared almost two years after the October 1965 introduction of the 4-liter Nissan President. Apart from minor cosmetic changes and engine upgrades, the design remained largely untouched during its 30-year production run. This appearance has also inspired the designs of subsequent versions, as it remains desired by its clientele. The Century used an electromagnetic door latch that integrated a door lock, and the interior and exterior door handles were electrically operated. The Crown Eight used a button for interior use to release the latch mechanism, while the Century provided a conventional door release handle that remained electrically operated. The 1967 Century was equipped with an upgraded version of the Crown Eight engine, the 3.0 L ''3V''. 1973 saw the introduction of the 3.4 L ''4V'', replaced by the ''4V-U'' two years later, benefitting from the installation of emission control technology Toyota called " TTC". Only column shifters were available at first, with a manual being the base option. The manually shifted versions (Type A and Type B) were discontinued in 1973 and August 1974 respectively. The 3.4-liter V8 received
fuel injection Fuel injection is the introduction of fuel in an internal combustion engine, most commonly automotive engines, by the means of an injector. This article focuses on fuel injection in reciprocating piston and Wankel rotary engines. All comp ...
in November 1978 (''4V-EU''), enabling the car to meet the 1978 Emissions Standards. This also meant that the chassis code was changed, to VG35.'' Automobile Guide Book 1979/1980'', p. 118 The engine was once again changed to the 4.0 L ''5V-EU'' in November 1982 (VG40), along with an all-new exterior appearance. Note that the ''3V'', ''4V'', and ''5V'' do not refer to the number of valves in the engine but simply denote model names in the Toyota V engine range. On the "C" pillar there is a badge in blue with a gothic-style "C" for Century with a label "V8" below. The suspension used trailing arms for the front and rear wheels with airbag support springs. In 1971, automatic climate control became available, an innovation. Along with the change of engine in April 1973 (VG21) a host of other changes took place. The electromagnetic locks were updated, and taillights were changed from a three-bulb sequential turn signals, adding an amber turn signal bulb on the outer edge and front disc brakes. In September 1987, the Century received another light makeover, changing from a hydraulically operated three-speed to an electronically operated four-speed automatic transmission. A floor-mounted shifter became available on a model called the D-type, which also had front bucket seats rather than a full-width bench. The grille received detail changes and the cornering lamps were integrated into the headlight surrounds. During Japan's Bubble Economy, sales of the Century doubled (from 1,027 in 1985 to 2,117 in 1989). The Century sedan wasn't enough for those heady days, and in October 1989, the Century Limousine appeared. This was longer for an overall length of , on a wheelbase, approximately the same dimensions as a Cadillac de Ville series, Lincoln Town Car, Mercedes-Benz S-Class, or a Rolls-Royce Silver Spirit. The Limousine also received a standard padded vinyl roof and an opera window in the centre pillar, where the stretch was placed. It also uses 150 mm wider rear doors, for a more balanced design and ease of entry. An annual production of 60 was planned. As of September 1990, there was also an L-type stretched version of the Century sedan — length is with a wheelbase of ; this model uses the same larger rear doors as were fitted to the Century Limousine. In December 1992, the Century received its last makeover, with some very minor changes taking place in late 1994. A Century with a GT45 gas turbine and electric motor was shown as the Century gas turbine hybrid concept vehicle at the 1975 Tokyo Motor Show.Toyota brochure from the 1975 Tokyo Motor Show (Japanese)


Chassis codes

* VG20: 3.0 L '' 3V'' V8, 1967–1973 * VG21: 3.4 L ''4V'' V8, 1973–1975 * VG30: 3.4 L '' 4V-U'' V8, 1975–January 1977 * C-VG30: January 1977–November 1978 (1977 Emissions Standards) * E-VG35: November 1978–1982 (1978 Emissions Standards) * VG40: 4.0 L '' 5V-EU'' V8, 1982–1997 * VG45: 4.0 L '' 5V-EU'' V8 (L-type) 1990–1997 File:Toyota-Century-102.jpg, 1982 VG40 Century File:Toyota Century Chiba2a.JPG, 1982 VG40 Century rear File:1990 Toyota Century (27248794332).jpg, 1990 VG40 Century File:Plush! (8633388741).jpg, Rear passenger area (Limousine VG45 series) with antimacassars File:Toyota Century (G40) Interior rear.jpg, Rear passenger area (VG40) with the wool interior


Second generation (G50; 1997)

The Century received a complete redesign in April 1997, although the new model was visually very similar to the previous generation. This model is powered by a 5.0 L '' 1GZ-FE''
V12 V12 or V-12 may refer to: Aircraft * Mil V-12, a Soviet heavy lift helicopter * Pilatus OV-12, a planned American military utility aircraft * Rockwell XFV-12, an American experimental aircraft project * Škoda-Kauba V12, a Czechoslovak experim ...
, rated at in Japanese models and at 5200 rpm in export models. Torque was rated at at 4000 rpm for both Japanese and export versions. It was initially equipped with a 4-speed '' A342E'' automatic, until a 6-speed "intelligent" transmission arrived in 2005. The suspension was upgraded to double wishbone control arms for the front and rear wheels with airbag support springs. The Century remains the first and only Japanese front-engine, rear-wheel-drive production car equipped with a V12, and it has Toyota's first V12 engine. This generation no longer offered a selection of level of equipment preferred, and has either a floor-mounted or column-mounted transmission selector. From 2003 through 2004, the V12 engine was briefly offered with the ability to use
CNG Compressed natural gas (CNG) is a fuel gas mainly composed of methane (CH4), compressed to less than 1% of the volume it occupies at standard atmospheric pressure. It is stored and distributed in hard containers at a pressure of , usually in cyl ...
fuel. Toyota began limited official exports of the G50 Century to Europe and other Asian markets including China and the Middle East in November 1998, positioning it as an executive car for company and government officials. About 100 left-hand drive cars were produced for export, with some going to the United States for promotional and testing purposes. Several were in use as corporate cars for Toyota's North American executives. , the G50 remains the only generation of the Century sedan to have officially been exported and sold outside of Japan. The Century was Toyota's most luxurious model at its inception in 1967, and maintained this status throughout the 20th century. Today, it is positioned above the Lexus line-up, and is the most luxurious and prestigious Toyota. In contrast to other luxurious cars (such as the Maybach or Rolls-Royce), the Century has not been positioned and marketed as a sign of wealth or excess. Marketing literature states roughly that, "the Century is acquired through persistent work, the kind that is done in a plain but formal suit." Like other cars in the top of the luxury class, the Century is designed with the rear passengers in mind. Hence, the rear seats recline and the front passenger seat (in right-hand drive cars only) has a fold-down center section so that a passenger in the back may stretch their feet forward. The rear seats are equipped with a massage system. The doors are equipped with a soft-close mechanism, allowing the door to pull itself completely closed electrically when the latch makes contact with the striker. The Century was priced at – approximately . In comparison, the base price for the full-size luxury 2008 Lexus LS 460 is approximately (), with the LS 600h L at (). The second generation Century was discontinued on 4 February 2017, after almost 20 years of production. 9,573 vehicles were built from 1996 (the launch year was 1997) to the final figure of 100 cars in 2016. Toyota Century (rear), Paris, France.jpg, Century rear 1997_Toyota_Century_03.jpg, 1997 Century driver's seat. Note that the steering wheel design was later adopted for various Toyota models throughout the 2000s. 1GZ-FE.jpg, 1GZ-FE V12


Century Royal (G51; 2006)

The Century Royal is the official state car currently used by the Emperor of Japan, being a specially prepared Century, a one-off () custom car. This special version has wool cloth upholstery, internal granite entry steps and Japanese '' washi'' rice paper headlining for the passenger compartment, as well as undisclosed security measures. The front passenger compartment is upholstered in leather. The suspension consists of double wishbones for both the front and rear wheels, supplemented by air-bag support springs. The engine used is the 5.0 L-V12 shared with the standard Century with power rated at and of torque at 4000 rpm. For various state functions, additional conventional Century sedans are used with a designated "Imperial" number roundel. The limousine stretches around 20 feet in length and 6.5 feet across.


Chassis codes

* GZG50: 5.0 L '' 1GZ-FE''
V12 V12 or V-12 may refer to: Aircraft * Mil V-12, a Soviet heavy lift helicopter * Pilatus OV-12, a planned American military utility aircraft * Rockwell XFV-12, an American experimental aircraft project * Škoda-Kauba V12, a Czechoslovak experim ...
* GZG50L: 5.0 L '' 1GZ-FE''
V12 V12 or V-12 may refer to: Aircraft * Mil V-12, a Soviet heavy lift helicopter * Pilatus OV-12, a planned American military utility aircraft * Rockwell XFV-12, an American experimental aircraft project * Škoda-Kauba V12, a Czechoslovak experim ...
(LHD export) * GZG50R: 5.0 L '' 1GZ-FE''
V12 V12 or V-12 may refer to: Aircraft * Mil V-12, a Soviet heavy lift helicopter * Pilatus OV-12, a planned American military utility aircraft * Rockwell XFV-12, an American experimental aircraft project * Škoda-Kauba V12, a Czechoslovak experim ...
(RHD export) * GZG51: 5.0 L '' 1GZ-FE''
V12 V12 or V-12 may refer to: Aircraft * Mil V-12, a Soviet heavy lift helicopter * Pilatus OV-12, a planned American military utility aircraft * Rockwell XFV-12, an American experimental aircraft project * Škoda-Kauba V12, a Czechoslovak experim ...
(Century Royal)


Third generation (G60; 2018)

The third generation Century was unveiled at the October 2017 Tokyo Motor Show. The car then went on sale on 22 June 2018, with prices starting from (approximately at June 2018 exchange rates) to the top grade Century Limousine at . The Century's production is limited to 50 per month, and it is built in a "nearly hand-made" fashion. Unlike the previous generation, the G60 Century is no longer available outside of the Japanese market due to the G50's failure to sell overseas. It shows that its appearance was influenced by the Century Royal, which was produced at the request of the Japanese Imperial Household Agency to be used by senior members of the
Imperial House of Japan The , also referred to as the Imperial Family or the House of Yamato, comprises those members of the extended family of the reigning Emperor of Japan who undertake official and public duties. Under the present Constitution of Japan, the Emperor i ...
in 2006. The full model update maintains the visual tradition of the Century model, while incorporating appropriate technological upgrades and advances such as Toyota Safety Sense P-series collision avoidance support, and Toyota T-Connect. The traditionally installed side-view mirrors above the front wheels, a standard feature that started with the first generation, have been replaced with door mounted units, incorporating turn signal lights. As with previous generations, rear passenger comfort and convenience is made a priority. The rear seats have a recline feature, with integrated heaters and massage function, as well as an adjustable power leg rest for the rear seat opposite the driver. The sound system comes standard with 20 speakers. A 20-inch LCD screen is installed for rear seat passengers that let occupants control many aspects and features as a convenience as well as playing video content. The standard upholstery fabric continues to be offered in three color choices using 100% wool with a unique heather pattern, with leather remaining available optionally in two different color combinations. Both upholstery choices include two different wood inlay selections. The transmission selector, which on previous generations was either floor mounted or steering column installed, is now only available on the floor. The powertrain is Hybrid Synergy Drive including the '' 2UR-FSE'' 5.0-litre V8 petrol engine, maintaining the displacement of the prior V12 engine but adding an electric drive system for fuel economy improvement to , compared to the prior generation's . The powertrain package is the same as the 2008-2017 Lexus LS 600h & LS 600h L; however, as the fifth-generation LS does not feature this powertrain, it is now unique to the Century. The suspension has been upgraded from the previous double wishbone to a multi-link suspension with supplemental air bags to further enhance ride quality. Toyota first displayed a hybrid engine in the Century at the 1975 Tokyo Motor Show in the Century gas turbine hybrid, with a GT45 gas turbine and electric motor.


Chassis codes

* UWG60: 5.0 L '' 2UR-FSE'' V8


Production transfer

From 1967 to 2020, the Century was assembled at the Higashi-Fuji plant ( Susono, Shizuoka) owned by Kanto Auto Works and its successor Toyota Motor East Japan. On 10 December 2020, Toyota Motor East Japan ceased car production at Higashi-Fuji. Toyota moved the Century assembly operations to Toyota City's Motomachi plant. Toyota Century SIDE.jpg, Century side Toyota Century BACK SIDE.jpg, Century rear File:The interior of Toyota CENTURY (DAA-UWG60-AEXGH).jpg, Century interior File:Toyota CENTURY (DAA-UWG60-AEXGH) interior.jpg, Century rear passenger area Toyota Century at Mibu, Tokyo 2020 torch relay.jpg, 2020 Olympic Torch Relay Century Pace Car (2021)


Century SUV (G70; 2023)

The Century-badged SUV model was unveiled on 6 September 2023. It is built on the front-wheel drive-based GA-K platform shared with the North American market Grand Highlander and the Lexus TX. A 3.5-litre '' 2GR-FXS'' V6 engine with
plug-in hybrid A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle whose battery pack can be recharged by plugging a charging cable into an external electric power source, in addition to internally by its on-board internal combustion engin ...
drivetrain is standard. Development was led by Yoshikazu Tanaka as chief engineer, along with Design Division General Manager Tatsuya Sonoda. In its marketing materials and official releases, Toyota avoided the 'SUV' label to the vehicle. The company described it simply as the "New Century", and according to Tanaka, a "new concept for
chauffeur A chauffeur is a person employed to drive a passenger motor vehicle, especially a luxury vehicle such as a large sedan or limousine. Originally, such drivers were often personal employees of the vehicle owner, but this has changed to speciali ...
-driven mobility." He explained that the G70 Century adopts this body style to maximise backseat space. In January 2024, Toyota unveiled a unique Century SUV convertible model during the Grand Sumo Tournament in Tokyo, designed to accompany athletes during
Sumo is a form of competitive full-contact wrestling where a ''rikishi'' (wrestler) attempts to force his opponent out of a circular ring (''dohyō'') or into touching the ground with any body part other than the soles of his feet (usually by thr ...
competitions in Japan.


Markets


Japan

The Century SUV launched in Japan on 6 September 2023, with orders beginning the same day. In Japan, the SUV is sold alongside the G60 sedan at select Toyota dealerships employing specialized sales and service staff called "Century Meisters".


China

The Chinese-market version of the Century SUV was introduced at Auto Guangzhou 2023 on 17 November 2023. Slated to be sold through the Lexus dealer network as an imported model, it is the first Century model to officially be exported and sold outside of Japan with a left-hand drive configuration since the G50 sedan, which was discontinued in 2017.


Chassis codes

* GRG75: 3.5 L '' 2GR-FXS'' V6 (Japan) * GRG75L: 3.5 L '' 2GR-FXS'' V6 (LHD, China) File:Toyota Century 20231120 Part 3 (cropped).jpg, Rear view File:Osaka Mobility Show 2023 (21) - TOYOTA CENTURY (6LA-GRG75-CNXGB).jpg, Interior


See also

* Official state car


References


External links

*
Toyota concept cars



Century Royal in an Escorted Convoy

Another view of the Century Royal in another Escorted Convoy
{{Toyota road cars timeline, 2010–present
Century A century is a period of 100 years. Centuries are numbered ordinally in English and many other languages. The word ''century'' comes from the Latin ''centum'', meaning ''one hundred''. ''Century'' is sometimes abbreviated as c. A centennial or ...
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