Smyths Toys Superstores is an Irish multinational chain provider of children's toys and entertainment products with over 200 shops throughout Ireland, the United Kingdom, Germany,

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, Austria, and France. The business is owned by the Smyth family. The company is headquartered in Lyrr Building 1 in the Mervue Business Park, Galway, Ireland, and it has additional offices in Belfast and London in the United Kingdom. Group turnover reached €1.465 billion in pandemic-hit 2020 with the majority of sales coming from the U.K. market.

History

Before it became a toy store it was a newsagents, the newsagents is still in business. The company is run by four brothers, Tony, Padraig, Liam and Thomas Smyth. The company was founded in Claremorris,

County Mayo County Mayo (; ga, Contae Mhaigh Eo, meaning "Plain of the Taxus baccata, yew trees") is a Counties of Ireland, county in Republic of Ireland, Ireland. In the West Region, Ireland, West of Ireland, in the Provinces of Ireland, province of Conn ...

on . Smyths is Ireland's largest toy retailer.Toy mega store for Rayleigh Weir
, ''Essex Echo'', 13 September 2008 The Globe Retail Park in Naas, Ireland was subject to a fire on 27 July 2016 that destroyed one of the shop's stockrooms, causing the shop to temporarily close, with operations being moved until repairs could be made.

Expansion to central Europe

On 24 April 2018, Smyths acquired Toys "R" Us stores in Germany, Austria, and Switzerland. In 2019, all the stores in those countries were re-branded as such to Smyths. In July 2022, Smyths acquired French toy chain PicWicToys in France out of Receivership and taking over 41 stores, 2 warehouses and a head office.

Licensed brands

Sonic the Hedgehog is a Japanese video game series and media franchise created by Sega. The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist. The main ''Sonic the Hedgehog'' games are platformers mo ...

Super Mario (also known as and ) is a platform game series created by Nintendo starring their mascot, Mario. It is the central series of the greater Mario (franchise), ''Mario'' franchise. At least one ''Super Mario'' game has been released for every m ...

* Minecraft

Stores and subsidiaries

In total, Smyths operates over 272 stores across 6 countries: 21 stores in Ireland, 117 in the United Kingdom, 68 in Germany, 16 in Austria, 10 in Switzerland and 41 in France. Smyths Toys UK Limited is a wholly owned subsidiary of the company.

References

{{Reflist Retail companies established in 1986 Retail companies of Ireland Toy retailers Retail companies of Europe Irish companies established in 1986 Galway (city) Toy_retailers_of_the_United_Kingdom Privately held companies of Ireland Toy retailers of Ireland Superstores