"Reloj" () is a song recorded by Puerto Rican singer

Rauw Alejandro Raúl Alejandro Ocasio Ruiz (born January 10, 1993), known professionally as Rauw Alejandro, is a Puerto Rican singer and songwriter. Referred to as the " King of Modern Reggaeton", he belongs to "the new generation" of Puerto Rican urban musi ...

and Puerto Rican rapper

Anuel AA Emmanuel Gazmey Santiago (born November 26, 1992), known professionally as Anuel AA, is a Puerto Rican rapper and singer. His music often contains samples and interpolations of songs that were popular during his youth. He is seen as a controv ...

for Alejandro's debut studio album, '' Afrodisíaco'' (2020). It was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars, while the production was handled by Calloway and Nesty. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on October 22, 2020, as the fourth single from the album. A Spanish language melodic

reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American hip hop, ...

song with

urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

rhythms, it is about the sexual desire the singers feel towards a girl, describing everything they would do to her if the clock had more hours. "Reloj" received positive reviews from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...

, who complimented its rhythms. The track was nominated for Viral Anthem at the

2021 MTV Millennial Awards The 8th Annual MTV MIAW Awards took place on July 13, 2021 at the Quarry Studios in Mexico City. It was broadcast live by MTV Latin America. The awards celebrated the best of Latin music and the digital world of the millennial generation. The l ...

. It was commercially successful, reaching the top 10 in several Latin American countries, including Colombia and Mexico, and on '' Billboard''s Hot Latin Songs in the United States. The song has received several certifications, including double platinum in Spain. An accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

, released simultaneously with the song, was directed by Gustavo Camacho. It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a strip club.

Background and release

announced that he was working on his debut studio album '' Afrodisíaco'' in February 2020. After releasing several singles from the album, he announced the release of a collaboration with

and revealed the song's title as "Reloj" on

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

on October 21, 2020: "🦊 x 👹 #Reloj tomorrow at 8PM ..." Alejandro later explained to ''

Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...

'' that he and Anuel AA were classmates in school and "childhood friends". He added: "The vibe at the studio was amazing, very easy to work with." On October 22, 2020, "Reloj" was released for digital download and streaming by Sony Music Latin and Duars Entertainment as the fourth single from ''Afrodisíaco''. It marked the third collaboration between Alejandro and Anuel AA, who had previously worked on " Elegí (Remix)" and " Fantasías (Remix)".

Music and lyrics

Musically, "Reloj" is a Spanish language melodic

song with

rhythms, that "fuses the styles" of both artists to "present a totally different proposal". The song was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars. Its production was handled by Calloway and Nesty, and the track runs for a total of 3 minutes and 51 seconds. Lyrically, "Reloj" which translates to "Clock" in English, is about the sexual desire they feel towards a girl, describing everything they would do to her if the clock had more hours. The "sensual" lyrics include, "No hizo nada mal, pero quiere que la castigue / Gime como una muñequita de anime (Wah) / Como una serie pegá', viéndo me sigue (Wuh) / Y yo loco con verla mordiendo los cojine'" (She did nothing wrong, but she wants me to

punish Punishment, commonly, is the imposition of an undesirable or unpleasant outcome upon a group or individual, meted out by an authority—in contexts ranging from child discipline to criminal law—as a response and deterrent to a particular ac ...

her / Moans like an

anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...

doll (Wah) / Like a hit series, watches and follows me (Wuh) / And I'm crazy to see her biting the cushions).

Critical reception

Laura Coca from

Los 40 Los 40 (The 40, stylized as LOS40 and formerly ''Los 40 Principales'', es, Los Cuarenta) is a Top 40 music radio network and radio station brand in many Spanish-speaking countries from PRISA Radio. The station has its origins as a music show ...

gave "Reloj" a positive review and labeled it "a song with the most mesmerizing urban rhythms", stating that Alejandro "never tires of throwing hits". In another article, she described the track as "a song of pure reggaeton rhythms to become the new vice of their millions of followers." In 2022, Fuse ranked it as Alejandro's third-top song. In the same year, Ernesto Lechner from ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...

'' ranked the track as his 45th-best song.

Accolades

"Reloj" was nominated for Viral Anthem at the

, but lost to " Pareja del Año" by

Sebastián Yatra Sebastián Obando Giraldo (born 15 October 1994), known professionally as Sebastián Yatra, is a Colombian singer, songwriter and actor. He began as a Latin pop artist and has recorded many ballads, but has released several successful reggaeton ...

and

Myke Towers Michael Anthony Torres Monge (born January 15, 1994), known by his stage name Myke Towers, is a Puerto Rican rapper, singer and songwriter. Career His mixtape ''El Final del Principio'' (2016) peaked at 12 on Latin Rhythm Albums. Towers colla ...

Commercial performance

"Reloj" debuted at number 26 on the US '' Billboard'' Hot Latin Songs chart on November 7, 2020, becoming Alejandro's 10th entry and Anuel AA's 65th. On May 1, 2021, the track reached its peak of number 10, giving Alejandro his fourth top-10 hit on the chart and Anuel AA's 22nd. The song also peaked at numbers 18, 11, and 8 on the

Latin Airplay Latin Airplay is a chart published weekly by ''Billboard'' magazine in the United States. It was established on October 20, 2012. This chart lists the 50 most-played songs on Spanish-language radio stations across the country as monitored by Niel ...

Latin Rhythm Airplay Latin Rhythm Airplay is an airplay-only chart published weekly by '' Billboard'' that ranks the most popular songs being played on Hispanic rhythmic/ hurban radio stations in the United States. The music typically heard on these stations include ...

, and

Latin Digital Song Sales The ''Billboard'' Latin Digital Songs, or Latin Digital Song Sales, is a record chart that ranks the best-selling Spanish-language digital songs in the United States, as compiled by Nielsen SoundScan and published weekly by '' Billboard''. It wa ...

charts, respectively. In Spain's official weekly chart, the track debuted and peaked at number 11 on November 1, 2020. It was later certified double platinum by the

Productores de Música de España Productores de Música de España (English: Spanish Music Producers, shortened as Promusicae) is the national organisation responsible for the music charts of Spain. It is a trade association that represents more than 90% of the Spanish recorded m ...

(PROMUSICAE), for track-equivalent sales of over 80,000 units in the country. "Reloj" also reached the top 10 in Colombia, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, and Peru, as well as the top 20 in Argentina, Bolivia, Ecuador, Latin America, Paraguay, Puerto Rico, and Uruguay. In Mexico, the song was certified diamond + 3× platinum + gold by the

Asociación Mexicana de Productores de Fonogramas y Videogramas Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON) (English: Mexican Association of Producers of Phonograms and Videograms, A.C.) is a non-profit organization integrated by multinational and national record companies in M ...

(AMPROFON), for track-equivalent sales of over 510,000 units.

Promotion

Music video

An accompanying

was released simultaneously with the song. The visual was directed by Gustavo "Gus" Camacho, who had previously directed the video for Alejandro's singles "

Fantasías "Fantasías" () is a song recorded by Puerto Rican singers Rauw Alejandro and Farruko. It was written by Alejandro, Farruko, Eric Duars, Franklin J. Martinez, Ricardo Lloyd Johnson, and Windel Edwards, while the production was handled by Urbani M ...

" and " Tattoo (Remix)". It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a strip club, while multiple women in

undergarment Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

are dancing to the rhythm of it. In another scene, Alejandro and Anuel AA are shown singing the song in a dressing room.

Live performances

The song was included on the

set list A set list, or setlist, is typically a handwritten or printed document created as an ordered list of songs, jokes, stories and other elements an artist intends to present during a specific performance. A setlist can be made of nearly any materi ...

for Alejandro's the Vice Versa Tour.

Track listing

Credits and personnel

Credits adapted from

Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...

. *

associated performer, composer, lyricist *

associated performer, composer, lyricist * Jean Pierre Soto "Yampi" composer, lyricist * Luis Guillermo Marval Camero composer, lyricist * Ernesto Padilla "Nesty" composer, lyricist, producer * Héctor C. López "Caleb Calloway" composer, lyricist, producer * Jorge E. Pizarro "Kenobi" composer, lyricist, recording engineer * José M. Collazo "Colla" composer, lyricist, mastering engineer, mixing engineer * Eric Pérez Rovira "Eric Duars" composer, lyricist, executive producer * Amber Rubi Urena A&R coordinator * John Eddie Pérez A&R director

Charts

Weekly charts

Monthly charts

Year-end charts

Certifications

Release history

Footnotes

References

{{authority control 2020 songs 2020 singles Rauw Alejandro songs Anuel AA songs Songs written by Rauw Alejandro Songs written by Anuel AA Sony Music Latin singles Spanish-language songs