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Mappin was a traditional department store in Brazil, based in São Paulo, with the official name of Casa Anglo-Brasileira S/A. With origins in 1774 in the city of Sheffield, England, it was later brought to Brazil by the brothers Walter and Hebert Mappin.


History

During the 86 years in which it served São Paulo, it was one of the pioneers of the retail trade. In the 1930s, innovated by putting labels with prices in the windows. Was the driving force behind the installment plan. Between 1940s and 1950s, Mappin was the meeting point of São Paulo elite. Anticipated the "concept" of shopping mall, bringing together products of various types in one location. The store at
Praça Ramos de Azevedo A town square (or square, plaza, public square, city square, urban square, or ''piazza'') is an open public space, commonly found in the heart of a traditional town but not necessarily a true geometric square, used for community gatherings ...
, in the center of São Paulo, has become a benchmark of the brand. Some branches were opened: *1969 – Rua São Bento *1977 –
Avenida São João Avenue or Avenues may refer to: Roads * Avenue (landscape), traditionally a straight path or road with a line of trees, in the shifted sense a tree line itself, or some of boulevards (also without trees) * Avenue Road, Bangalore * Avenue Road, L ...
: the first of São Paulo to have its own parking lot *1984 – Itaim Bibi *1987 – Shopping Mappin ABC, the first store outside the São Paulo state capital *1991 –
Shopping Center Norte Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scho ...
,
Shopping West Plaza Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scho ...
and Shopping Morumbi *1991 – It was created the TV Mappin: sale of products by telephone *1993 – Shopping Jardim Sul *1995 – Esplanada Shopping, in Sorocaba, São Paulo state countryside Its most famous jingle was: ''"Mappin, venha correndo, Mappin, chegou a hora, Mappin, é a liquidação"'' appin, come running, Mappin, the hour has come, Mappin, it is the sale


Campaigns

* ''Liquida, liquida! Eletrodomésticos, higiene, autopeças, etc.'' ale, sale! Home appliances, hygiene, car parts">Home_appliance.html" ;"title="ale, sale! Home appliance">ale, sale! Home appliances, hygiene, car parts, etc.] (1975) * ''Economia é só no Mappin'' [Economy is only on Mappin] (1977/78) * ''Compre tudo para a Copa do Mundo'' [Buy everything for the FIFA World Cup, World Cup] (1986) * ''Compre de novo para a Copa do Mundo'' uy again for the World Cup(1990) * TV Mappin (1992) *
Turma da Mônica ''Monica's Gang'' or ''Monica and Friends'' (Portuguese: ''Turma da Mônica''; British English: ''Monica & Friends'') is a Brazilian comic book series and media franchise created by Mauricio de Sousa. The series originated in a newspaper comic ...
(1980–1999) (bankruptcy)


The end

It closed down in 1999, during the administration of
Ricardo Mansur Ricardo is the Spanish language, Spanish and Portuguese language, Portuguese cognate of the name Richard. It derived from Proto-Germanic language, Proto-Germanic ''*rīks'' 'king, ruler' + ''*harduz'' 'hard, brave'. It may be a given name, or a s ...
. It had its bankruptcy decreed along with the
Mesbla Mesbla S.A. was a chain of Brazilian department stores that began operations in 1912 as a subsidiary of a French firm, and had its bankruptcy declared in 1999. History The beginning In the building number 83 of the Assembleia street, in t ...
stores, who had been incorporated into Mappin in 1996. In 1999,
Grupo Pão de Açúcar Companhia Brasileira de Distribuição, doing business as GPA (formerly as Grupo Pão de Açúcar), is the biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products f ...
, through the Extra hypermarkets, took over the store in Praça Ramos de Azevedo, whose building belongs to the
Santa Casa The Basilica della Santa Casa ( en, Basilica of the Holy House) is a Marian shrine in Loreto, in the Marches, Italy. The basilica is known for enshrining the house in which the Blessed Virgin Mary is believed by some Catholics to have lived. Pio ...
, with the "Extra Mappin" flag, and soon abandoned it. In 2003, the store was closed under the allegation of having low profitability, not offsetting the point of sale maintenance costs, and the store did not meet more at the "quality standards that should be part of all the flags of the group." According to the
Mônica Bergamo Monica (Portuguese language, Portuguese: ''Mônica'') is a Brazil, Brazilian fictional character and Mauricio de Sousa's best-known creation. Introduced in 1963, she serves as the main protagonist and title character of the ''Monica and Friends' ...
's column on 3 June 2009, Ricardo Mansur, the last owner of the network, considered to reopen Mappin, including forwarding a request of bankruptcy to the judge and tried to raise money from international investors. However, on 12 November 2010 there was a judicial auction, and the Mappin brand, valued at R$12 million, was bought by the network Lojas Marabraz by less than half of the price. The general director of Marabraz, Nasser Fares, aims to put the brand on active duty, at the latest in 2016.


See also

*
Mesbla Mesbla S.A. was a chain of Brazilian department stores that began operations in 1912 as a subsidiary of a French firm, and had its bankruptcy declared in 1999. History The beginning In the building number 83 of the Assembleia street, in t ...


References

{{Reflist Defunct department stores Defunct companies of Brazil Retail companies established in 1913 Retail companies disestablished in 1999 Companies that have filed for bankruptcy in Brazil