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Medion AG is a German consumer electronics company, and a subsidiary of
Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...
multinational technology company
Lenovo Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese Multinational corporation, multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, Personal computer, personal computers, ...
. The company operates in Europe, Turkey,
Asia-Pacific Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...
, United States and
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
regions. The company's main products are
computer A computer is a machine that can be programmed to Execution (computing), carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as C ...
s and
notebook A notebook (also known as a notepad, writing pad, drawing pad, or legal pad) is a book or stack of paper pages that are often ruled and used for purposes such as note-taking, journaling or other writing, drawing, or scrapbooking. History ...
s, but also smartphones, tablet computers, digital cameras, TVs,
refrigerator A refrigerator, colloquially fridge, is a commercial and home appliance consisting of a thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to its external environment so th ...
s, toasters, and fitness equipment.


Products

Medion products in
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
and the United States are available exclusively at Aldi and Super Billing Computers, with some products (such as DVD players) branded as ''Tevion'' ( Aldi's own brand). Some of Medion's formal laptops were sold in North America at
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
stores and were sold in Canada at Future Shop as Cicero Computers. In the United Kingdom, Medion products, including laptop and desktop computers, have been sold by Aldi, Sainsbury's, Somerfield,
Woolworths Woolworth, Woolworth's, or Woolworths may refer to: Businesses * F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores * Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...
, and Tesco, as well as being sold direct through Medion's own Web site and various other online retailers. Medion launched
Aldi Talk Aldi Talk (also known as MEDIONmobile and ALDImobile) is a mobile virtual network operator in Germany, Australia and the Netherlands. It is a subsidiary of Aldi, the German-based supermarket chain. In Germany, it uses the Telefónica Germany, Tel ...
in Germany and MEDIONMobile as ALDIMobile in Australia in an agreement with Aldi Stores. Medion Australia Pty Limited remains as the owner of ALDIMobile. In China Medion products are sold under the Lenovo brand, but not all Lenovo branded products are Medion products. In Germany, Medion has launched a
Cloud Gaming Cloud gaming, sometimes called gaming on demand or gaming-as-a-service or game streaming, is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game rem ...
service in partnership with Gamestream in April 2020.


Sponsorship

Medion sponsored Sahara Force India through Formula One Team driver
Adrian Sutil Adrian Sutil (; born 11 January 1983) is a German-Uruguayan racing driver who raced in Formula One for seven seasons: from 2007–2011, then 2013–2014. He drove for the Spyker F1 Team, Force India F1 Team and the Sauber F1 Team. He was also t ...
in Formula One in 2007 to 2011, until Sutil left the team. In 2013 Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.


Medion brands

Other brands used on Medion products: *Cybercom *Cybermaxx *Life *Lifetec *Micromaxx *Essenitel b *Ordissimo *ERAZER *PEAQ *QUIGG These Medion products can be recognized by the serial number starting with "MD" or "LT".


Acquisition

On 1 June 2011, the Chinese multinational Lenovo Group
LNVGY
announced plans to acquire Medion AG. Since August 2011, they hold the majority stake in Medion.


References


External links

* {{Lenovo Companies based in Essen Companies established in 1983 Companies listed on the Frankfurt Stock Exchange Computer hardware companies Consumer electronics brands Electronics companies of Germany Home appliance brands Home appliance manufacturers of Germany Lenovo Mobile phone manufacturers Netbook manufacturers 2011 mergers and acquisitions