The Land Rover DC100 (Defender Concept 100") is an off-road

concept vehicle A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or ...

from

Land Rover Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR currently builds Land Rovers ...

originally intended to demonstrate what the vehicle that will replace the long-running Defender in 2020 will look like. The DC100 was first unveiled to the public in September 2011 at the

Frankfurt Motor Show The International Motor Show Germany or International Mobility Show Germany, in German known as the ''Internationale Automobil-Ausstellung'' (''IAA'' – International Automobile Exhibition), is one of the world's largest mobility shows. It cons ...

Versions

Land Rover announced two versions at Frankfurt, a three-door estate off road car powered by a diesel engine and a more leisure orientated two-door sport version with no roof powered by a petrol engine. The design was led by

Gerry McGovern Gerard Gabriel McGovern is an English car designer and the Chief Creative Officer for Jaguar Land Rover leading the Group’s Design Studio at Gaydon, Warwickshire, creating concepts and new models. A strong advocate of design's relevance to b ...

, director of design for Land Rover. Land Rover DC100 (rear)

Reception

Land Rover’s brand director, John Edwards, revealed to '' Autocar'' that he was "massively encouraged" by the reaction to the DC100, and by the fact that people thought they were looking at a £45,000 vehicle. "It’s £20,000 to £25,000 in reality," he said. The new entry-level model would be part of what Land Rover internally refers to as its leisure-oriented range, the others being utility ( Defender) and luxury (

Range Rover Range may refer to: Geography * Range (geographic), a chain of hills or mountains; a somewhat linear, complex mountainous or hilly area (cordillera, sierra) ** Mountain range, a group of mountains bordered by lowlands * Range, a term used to ...

s, including the

Evoque The Land Rover Range Rover Evoque (generally known simply as the Range Rover Evoque) is a subcompact luxury crossover SUV developed and produced by Jaguar Land Rover, a British car manufacturer, under their Land Rover marque. The original Evoque ...

References

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External links

Land Rover DC100 concept
at Land Rover global website]
Land Rover DC100 Expedition Concept
at Land Rover USA website Land Rover vehicles, DC100 Concept cars