Hisense Group is a Chinese multinational

major appliance A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cookin ...

and electronics manufacturer headquartered in Qingdao, Shandong Province, China. Televisions are the main products of Hisense, and it is the largest TV manufacturer in China by market share since 2004. Hisense is also an

OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...

, so some of its products are sold to other companies and carry brand names not related to Hisense. Two major subsidiaries of Hisense Group are listed companies, Hisense Visual Technology () and Hisense H.A.(, ).HISENSE HOME APPLIANCES GROUP CO.,LTD.
/ref>HISENSE HOME APPLIANCES GROUP CO., LTD. - H SHARES (921)
/ref> Both had a state ownership of more than 30% via Hisense holding company before the end of 2020. Hisense Group has more than 80,000 employees worldwide, as well as 14

industrial parks An industrial park (also known as industrial estate, trading estate) is an area zoned and planned for the purpose of industrial development. An industrial park can be thought of as a more "heavyweight" version of a business park or office park, ...

, some of which are located in Qingdao,

Shunde Shunde District, also known as Shuntak, is a district of the city of Foshan, Guangdong province, located in the Pearl River Delta. It had a population of 2,464,784 as of the 2010 census. Once a traditional agricultural county, it has become one ...

, Huzhou, Czech Republic, South Africa and Mexico. There are also 18 R&D centers located in Qingdao,

Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...

, the United States, Germany, Slovenia, Israel, and other countries.Timeline
Hisense Official Site

History

Qingdao No.2 Radio Factory, the predecessor of Hisense Group, was established in September 1969; this is the year its existence was first officially recognized. The small factory's first product was a radio sold under the

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

Red Lantern, but the company later acquired the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong National Defense Office. This involved the technical training of three employees at another Chinese factory, Tianjin 712, and resulted in the production of 82 televisions by 1971 and the development of transistor TVs by 1975. Their first TV model, CJD18 was produced in 1978. Television production in China was limited until 1979, when a meeting of the Ministry of Electronics in Beijing concluded with calls for greater development of the civil-use electronics industry. Qingdao No.2 Radio Factory was then quickly merged with other local electronics makers and began to manufacture televisions under the name Qingdao General Television Factory in Shandong province. Color televisions were manufactured through the purchase of a production line from Matsushita, the first of many such

technology transfer Technology transfer (TT), also called transfer of technology (TOT), is the process of transferring (disseminating) technology from the person or organization that owns or holds it to another person or organization, in an attempt to transform invent ...

s from foreign firms Hisense has made in order to remain competitive. The companies it has bought from include Hitachi,

Lucent Lucent Technologies, Inc. was an American multinational telecommunications equipment company headquartered in Murray Hill, New Jersey. It was established on September 30, 1996, through the divestiture of the former AT&T Technologies business u ...

, Matsushita,

NEC is a Japanese multinational information technology and electronics corporation, headquartered in Minato, Tokyo. The company was known as the Nippon Electric Company, Limited, before rebranding in 1983 as NEC. It provides IT and network soluti ...

Sanyo , stylized as SANYO, is a Japanese electronics company and formerly a member of the ''Fortune'' Global 500 whose headquarters was located in Moriguchi, Osaka prefecture, Japan. Sanyo had over 230 subsidiaries and affiliates, and was founded by ...

Toshiba , commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure systems, ...

, and Qualcomm. The Hisense Group emerged in 1994 from a tumult started in 1992 by then-president Zhou Houjian or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao. The Hisense Electrical Appliance Share Holding Company (now, Hisense Electrical Co Ltd) was publicly listed on the Shanghai Stock Exchange in April 1997. Increased competition and

price war A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the ...

s in the Chinese electronics market in the 1990s were a boon to Hisense, which acquired ten failing enterprises by 1998. Eager to expand beyond consumer electronics, Hisense Group aimed to also become a regional leader in household appliances, computers and communications. This strategy prompted great outlays of capital on R&D and on the creation of industrial parks, etc. In 2013, Hisense invented a type of transparent 3D television. In July 2015, Hisense bought a Mexico facility from

Sharp Sharp or SHARP may refer to: Acronyms * SHARP (helmet ratings) (Safety Helmet Assessment and Rating Programme), a British motorcycle helmet safety rating scheme * Self Help Addiction Recovery Program, a charitable organisation founded in 19 ...

for $23.7 million alongside rights to use the Sharp brand on televisions sold in North and South America. In November 2017, Hisense announced that it would acquire a 95% controlling stake in

Visual Solutions for US$113 million. In 2018, Hisense became the majority shareholder in Slovenian appliance manufacturer Gorenje with 95.4% of shares. In 2020, it introduced the world's first true 8K 10 bit HDR screen TV that is based on an AI-powered HDR algorithm and an image quality engine claiming 6.5T supercomputing power. In May 2022, Hisense announced the launch of the company’s first 4K Fire TV. The TV has a 50-inch 60Hz display with a bezel-less design. It uses Hisense’s ULED technology and comes with support for Dolby vision HDR with Fire TV built in.

Products and services

Klimatyzator hiSense na fasadzie budynku w Tomaszowie Mazowieckim w centralnej Polsce

Hisense manufactures

white goods A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cookin ...

, televisions,

set-top box A set-top box (STB), also colloquially known as a cable box and historically television decoder, is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of sign ...

es, digital TV broadcasting equipment, laptops, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries. Hisense retails products under several

brand names A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

, including Hisense,

Gorenje Gorenje (); stylized as ''gorenje''), is a Slovenian major appliance manufacturer, founded in 1950 by Ivan Atelšek. It is based in Velenje, Slovenia. It is the fourth largest manufacturer of household appliances in Europe. Appliances are sold un ...

, Kelon, Hitachi, Asko and Ronshen.

Brands

Hisense sells under multiple

s. *Gorenje: Acquired 100% of shares in 2019 of the Slovenian

. * Combine: Affixed to no frills air conditioners and refrigerators, Combine-branded products may be purchased by Chinese farmers. *Hisense-Hitachi: A brand of commercial air-conditioners designed and manufactured by a joint venture of Hisense and Hitachi. * Hisense Kelon: A high-end brand under Hisense, can be found on refrigerators and air-conditioners. *Ronshen: High quality, middle-end air conditioners and refrigerators retail under this brand name.Kelon: "We Are a Multibrand Company"
Bloomberg, NOVEMBER 8, 2004 *Savor: A home appliance brand, from the eponymous Modern English word.Hisense Profile: Brand
Hisense Official Site *Toshiba: On 15 November 2017, Hisense reached a $114 million deal to acquire a 95% stake of

Visual Solutions.

Sharp

In 2015, Hisense received a five-year license to use the

brand on televisions in the Americas. Hisense also bought a Sharp factory in Mexico. In June 2017, Hisense was sued by Sharp under its new owner

Foxconn Hon Hai Precision Industry Co., Ltd., trading as Hon Hai Technology Group in China and Taiwan and Foxconn internationally, is a Taiwanese multinational electronics contract manufacturer established in 1974 with headquarters in Tucheng, New ...

, seeking to have the license agreement halted. Sharp accused Hisense of damaging its brand equity by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for

electromagnetic radiation In physics, electromagnetic radiation (EMR) consists of waves of the electromagnetic (EM) field, which propagate through space and carry momentum and electromagnetic radiant energy. It includes radio waves, microwaves, infrared, (visible) li ...

, and deceptive advertising of their quality. Hisense denied that it engaged in these practices, and stated that it planned to defend itself in court and "will continue to manufacture and sell quality televisions under the Sharp licensed brands." In February 2018, Sharp dropped the lawsuit.

Operations

Subsidiaries

Hisense owns over 40 subsidiaries,About Us
Hisense USA official site both in and outside China. A list is availabl
here
Hisense-Hitachi Air-conditioning System Co Ltd was established in 2003 as a joint venture between Hitachi and Hisense, Hisense-Hitachi Air-conditioning System Co Ltd is an air-conditioner company that sells under the

s "Hisense-Hitachi" and "Hitachi". It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. Hisense-Hitachi products are also sold in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park. Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in

Pingdu Pingdu () is the largest county-level city of Qingdao sub-provincial city, Shandong Province, China. It is located in the east of the Shandong Peninsula (Jiaodong Peninsula), the heart of peninsula. It borders Yantai and Weifang, and it has an ...

, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from

. Hisense Australia Pty Ltd is headquartered in Qingdao, China, Hisense's Australian subsidiary helps distribute Hisense products in this country. Hisense (Beijing) Electric Co Ltd was formed from the assets of a failing joint venture between

Whirlpool A whirlpool is a body of rotating water produced by opposing currents or a current running into an obstacle. Small whirlpools form when a bath or a sink is draining. More powerful ones formed in seas or oceans may be called maelstroms ( ). ''Vo ...

and Beijing Snow Flake, Hisense was able to take over a modern refrigerator factory near Beijing that with the help of local government after Whirlpool had withdrawn from the project in 1998. Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators. Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...

between Hisense Kelon and

formed in 2008 for the development and production of washing machines and refrigerators,Whirlpool closing Shanghai washing machine plant
reuters.com, Tue 7 April 2009 12:34pm EDT Hisense provides this joint venture with refrigerator know-how and Whirlpool, its washing machine manufacturing expertise.Whirlpool, Hisense in China appliance venture
reuters.com, Mon 28 April 2008 9:30am EDT The company operates a plant in Huzhou, Zhejiang province, which manufactures washing machines and large capacity refrigerators.Timeline
Hisense Official Site Hisense Export & Import Co Ltd was created in 1991, this subsidiary is tasked with establishing

contracts with foreign companies. Hisense Hungary Kft is a failed subsidiary established in 2004 as a

with

Flextronics Flex Ltd. (previously known as Flextronics International Ltd. or Flextronics) is an American Singaporean-domiciled multinational diversified manufacturing company. It is the third largest global electronics manufacturing services (EMS), origi ...

, it was located in

Sárvár Sárvár (german: Kotenburg or ; la, Bassiana; sl, Mala Sela) is a town in Vas County, Hungary. Sárvár lies on the banks of the River Rába at Kemeneshát. The population is nearly 16,000. The town has become a tourist centre of internatio ...

, Vas County, Hungary. Hisense Hungary Kft assembled TVs. Initially, few of the products it manufactured were sold under the Hisense brand name, and production focus was on

products, instead. As of 2009, the television plant has been shut down due to falling orders, and Hisense Hungary Kft operates with a staff of 13.Hisense Company Ltd's E-Trade Profile
businessweek.com Hisense (Shandong) Information Technology Co Ltd was created in 2001 and located in Jinan, Shandong province, this subsidiary is responsible for infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software. Hisense Kelon Electrical Holdings Ltd is listed on two stock exchanges, Hisense Kelon is a large Hisense subsidiary. Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services

POS terminal The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...

, electronic cash registers and other specialized peripheral equipment for retailing, tax monitoring and finance.Hisense Intelligent Commercial Equipment Co. Ltd. (HICE)
Hisense Official Site It is also responsible for R&D and manufactures at the Hisense Yellow Island Information Product Manufacturing Park. Hisense Mobile Communications Technology Co Ltd was created in 2005, Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000.Company Profile
Hisense Mobile Communications Technology Official Site Holding a total of 233 patents, 64 inventions and 116 software copyrights,
News, Hisense Mobile Communications Technology Official Site, 08-12-03 its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized

terminal Terminal may refer to: Computing Hardware * Terminal (electronics), a device for joining electrical circuits together * Terminal (telecommunication), a device communicating over a line * Computer terminal, a set of primary input and output dev ...

s. Hisense Optics Co Ltd was established in 1996, Hisense Optics has its roots in Qingdao Camera Co, a former subsidiary of Qingdao Electric Instrument Bureau, which in 1995 was facing bankruptcy when the government of Qingdao erased its debts and gave its assets to the Hisense Group who renamed it Hisense Optics. This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls,E Trade company profile for Hisense Optics
businessweek.com degaussing coils and injection molded parts. It may also produce, or did produce, optical instruments, cameras and telephones. It operates an injection molding workshop in Nancun town, Qingdao. Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003 this subsidiary develops fiber optic products. Its R&D facilities are located in Chicago and Qingdao, and it has a production base in latter location.Hisense Intros 120km SFP Transceiver
lightreading.com, 19 Aug. 2004 It is also responsible for marketing Ligent Photonics Inc products in Asia. Hisense South Africa Development Enterprise Pty Ltd is the company's first overseas subsidiary, this failed joint venture with South African bank NED had a factory in South Africa that manufactured televisions and home-theater equipment. It may still be responsible for R&D and distribution to local retail outlets. Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US, Hisense USA may distribute products to retailers or establish an R&D center.Hisense USA Corporation
Hisense USA official site Founded in 2000 or 2001, it was initially headquartered in Los Angeles. It may initially have included an R&D facility. As of 2009, it has locations in

Gwinnett Gwinnett County ( ) is located in the north central portion of the U.S. state of Georgia. It forms part of the Atlanta metropolitan area. In 2020, the population was 957,062, making it the second-most populous county in Georgia (after Fulton ...

, Suwanee, and unincorporated Gwinnett County,

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

.Asian electronics maker grows in Gwinnett
Hisense Corporate News, 2009-06-30 Ligent Photonics Inc was established in 2002 as a

with Hisense, this subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries. Products are designed at its St Charles,

Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockf ...

headquarters and manufactured in China. This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics.About Us
Ligent Photonics Official Site Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility. Established in 2001, it has a technical cooperation effort with Qualcomm and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao.Mobile Phones and Accessories
Global Sources, September 2004, page 108, ''Google Book Search'' One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's

biomimetic Biomimetics or biomimicry is the emulation of the models, systems, and elements of nature for the purpose of solving complex human problems. The terms "biomimetics" and "biomimicry" are derived from grc, βίος (''bios''), life, and μίμησ ...

screen technology, Mirasol,Ultra Low-power Handset to Begin Shipping in China in 2008
PRNewswire, BARCELONA, Spain, 11 February which allows it to be easily read in direct sunlight. Qingdao Hisense Network Technology Co Ltd was established in 2004, this subsidiary grew out of an internal Hisense department, the Information Technology Center and provides IT consultancy services.Hisense Electronics Technological Service Co., Ltd
fdbnetwork.com Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing through this subsidiary.Management
Hisense Official Site Qingdao Hisense Real Estate Co Ltd was created in 1995, this subsidiary has more than 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.Real Estate
Hisense Official Site Qingdao Hisense TransTech Co Ltd was founded in October 1998, this subsidiary manufactures and markets electronicsE-Trade Company Overview
Businessweek.com for urban traffic, public transport and logistics.Hisense TransTech
Hisense TransTech Official Site Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic stop signs. Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names. As of 2005, Hisense Italy, Hisense's Italian office, may manage own-brand (as opposed to OEM) sales . Wuhu Ecan Motors Co Ltd is a

between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd, this company produces electric motors for the information industry and for use in office automation. It is located in the Wuhu National High-tech and Industry Development Zone.芜湖盈嘉电机有限公司 (Wuhu Ecan Motors Co Ltd) 公司简介 (Company Profile)
jdjob88.com

Production bases

Hisense owns at least 14 manufacturing parks, worldwide,
Hisense Intelligent Commercial Equipment Co., Ltd.'s Alibaba.com site and operates a number of production bases. Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007, this industrial base produces flat panel TVs and is located in the

Shunde District Shunde District, also known as Shuntak, is a district of the city of Foshan, Guangdong province, located in the Pearl River Delta. It had a population of 2,464,784 as of the 2010 census. Once a traditional agricultural county, it has become one ...

of the city of Foshan,

Guangdong Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020) ...

.Hisense Guangdong Multimedia Industry Base Put into Production Officially
Official Site of the Shunde People's Government of Foshan, 2007-09-30 Hisense Industrial Park in South Africa is a Hisense South African production base will manufacture televisions and white goods.China's Hisense to build industrial park in South Africa – Xinhua
forbes.com, 01.21.07, 10:25 PM ET Hisense Information Industrial Park was created in 2001
Hisense Official Site and located in Qingdao, Shandong,Household Appliances
CEC China Official Site this industrial park is situated on 80 hectares of land. Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home.
Hisense Official Site Hisense Pingdu Home Appliance Industrial Park was located in

, Shandong, it is home to Hisense Air Conditioning Co Ltd. Hisense Yellow Island Information Product Manufacturing Park was encompassing over , Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense as of 2009. Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is located in Huzhou,

Zhejiang Zhejiang ( or , ; , Chinese postal romanization, also romanized as Chekiang) is an East China, eastern, coastal Provinces of China, province of the People's Republic of China. Its capital and largest city is Hangzhou, and other notable citie ...

, and was set up on 8 May 2005. A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 mu of land. Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with

is situated at this Huzhou park. It comprises an 80,000 square meter factory on 20 hectares of land.Hisense Huzhou Projects
CEC Official Site Nanjing Refrigerator Industrial Park is located in the Nanjing Xingang Economic and Technological Development Zone of

Nanjing Nanjing (; , Mandarin pronunciation: ), alternately romanized as Nanking, is the capital of Jiangsu province of the People's Republic of China. It is a sub-provincial city, a megacity, and the second largest city in the East China region. T ...

Jiangsu Jiangsu (; ; pinyin: Jiāngsū, alternatively romanized as Kiangsu or Chiangsu) is an eastern coastal province of the People's Republic of China. It is one of the leading provinces in finance, education, technology, and tourism, with its ca ...

, a refrigerator production base is situated in this industrial park.Timeline
Hisense Official Site The site's factory is 52,000 square meters in size.
CEC Official Site Sichuan production base is a Hisense Kelon refrigerator production base with a 36,000 square meter factory is located in

Chengdu Chengdu (, ; simplified Chinese: 成都; pinyin: ''Chéngdū''; Sichuanese pronunciation: , Standard Chinese pronunciation: ), alternatively romanized as Chengtu, is a sub-provincial city which serves as the capital of the Chinese pro ...

Sichuan Sichuan (; zh, c=, labels=no, ; zh, p=Sìchuān; alternatively romanized as Szechuan or Szechwan; formerly also referred to as "West China" or "Western China" by Protestant missions) is a province in Southwest China occupying most of the ...

.Hisense Kelon Refrigerator Project
CEC Official Site

Sponsorships

In July 2008, Hisense entered into an agreement with

Melbourne & Olympic Parks The Melbourne Sports and Entertainment Precinct is a series of sports stadiums and venues, located in Melbourne, Victoria, in Australia. The precinct is situated around 3 km east of the Melbourne city centre, located in suburbs of Melbourn ...

allowing them six-year naming rights to

Hisense Arena John Cain Arena is a multi-purpose sports and entertainment arena located within Melbourne Park in Melbourne, Victoria, Australia. It is the second-largest venue and show court for the Australian Open, the first Grand Slam professional tenni ...

, a MelbourneHisense Arena
Melbourne & Olympic Parks website venue for spectator sports such as

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...

netball Netball is a ball sport played on a court by two teams of seven players. It is among a rare number of sports which have been created exclusively for female competitors. The sport is played on indoor and outdoor netball courts and is specifical ...

, dance sports,

cycling Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from t ...

gymnastics Gymnastics is a type of sport that includes physical exercises requiring balance, strength, flexibility, agility, coordination, dedication and endurance. The movements involved in gymnastics contribute to the development of the arms, legs, s ...

and

tennis Tennis is a racket sport that is played either individually against a single opponent ( singles) or between two teams of two players each ( doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball ...

.Hisense Arena
austadiums.com It is the first stadium in the world to be named after a Chinese company. By 2018, the arena had been renamed ''Melbourne Arena''. In China, Hisense has begun a relationship with the

Beihang University Beihang University, previously known as Beijing University of Aeronautics and Astronautics (), abbreviated as BUAA or Beihang ( zh, c=北航, p=), is a national public research university located in Beijing, China, specializing in engineering, t ...

(Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program. Hisense was the main sponsor of the

UEFA Euro 2016 The 2016 UEFA European Football Championship, commonly referred to as UEFA Euro 2016 (stylised as UEFA EURO 2016) or simply Euro 2016, was the 15th UEFA European Championship, the quadrennial international men's football championship of Europe ...

. Hisense has announced its global partnership deal with the Union of European Football Associations (UEFA) for Men's National Team Football competitions ahead of the

UEFA Euro 2020 The 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020 (stylised as UEFA EURO 2020) or simply Euro 2020, was the 16th UEFA European Championship, the quadrennial international men's football championship of Europe ...

. Hisense has become an official sponsor of the

FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...

, starting in the 2018 tournament in

Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...

and continuing to the next tournament in

Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it ...

. Hisense also engages in various global marketing and advertising activities for both the

2017 FIFA Confederations Cup The 2017 FIFA Confederations Cup was the 10th and final edition of the FIFA Confederations Cup, a quadrennial international men's football tournament organised by FIFA. It was held in Russia, from 17 June to 2 July 2017, as a prelude to the 201 ...

and the 2018 FIFA World Cup. On 27 July 2017, Hisense and

Aston Villa F.C. Aston Villa Football Club is a professional football club based in Aston, Birmingham, England. The club competes in the , the top tier of the English football league system. Founded in 1874, they have played at their home ground, Villa Pa ...

jointly announced a strategic partnership. In March 2020, Hisense announced that they had entered into a three-year agreement to be a major sponsor of the NRL, in a deal than spans the NRL Telstra Premiership, State of Origin and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement.

Notes

References

External links

Hisense

Hisense Europe
{{authority control Electronics companies established in 1969 Electronics companies of China Government-owned companies of China Chinese companies established in 1969 1997 initial public offerings Companies listed on the Shanghai Stock Exchange Consumer electronics brands Display technology companies Mobile phone manufacturers Mobile phone companies of China Point of sale companies Heating, ventilation, and air conditioning companies Home appliance brands Home appliance manufacturers of China Multinational companies headquartered in China Chinese brands Video equipment manufacturers Electric motor manufacturers Pump manufacturers Engine manufacturers of China