Gauranga is another name for

Chaitanya Mahaprabhu Chaitanya Mahaprabhu (; born Vishvambhar Mishra) was a 15th-century Indian saint who is considered to be the combined avatar of Radha and Krishna by his disciples and various scriptures. Chaitanya Mahaprabhu's mode of worshipping Krish ...

(or Gauranga Mahaprabhu), the 16th century

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

avatar and founder of

Gaudiya Vaishnavism Gaudiya Vaishnavism (), also known as Chaitanya Vaishnavism, is a Vaishnava Hindu religious movement inspired by Chaitanya Mahaprabhu (1486–1534) in India. "Gaudiya" refers to the Gaura or Gauḍa region of Bengal, with Vaishnavism meani ...

. The term ''Gauranga Mahaprabhu'' references Lord Chaitanya possessing the golden complexion of

Srimati Radharani Radha ( sa, राधा, ), also called Radhika, is a Hindu goddess and the chief consort of the god Krishna. She is worshiped as the goddess of love, tenderness, compassion, and devotion. She is the avatar of goddess Lakshmi and is also d ...

as an incarnation or

avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appeara ...

Krishna Krishna (; sa, कृष्ण ) is a major deity in Hinduism. He is worshipped as the eighth avatar of Vishnu and also as the Supreme god in his own right. He is the god of protection, compassion, tenderness, and love; and is one ...

Nomenclature

* 'Gauranga' (

;

Sanskrit Sanskrit (; attributively , ; nominally , , ) is a classical language belonging to the Indo-Aryan branch of the Indo-European languages. It arose in South Asia after its predecessor languages had diffused there from the northwest in the late ...

गौराङ्ग; IAST: Gaurāṅga) means 'having a white, yellowish, or golden complexion'. The term is a

bahuvrihi A ''bahuvrihi'' compound (from sa, बहुव्रीहि, tr=bahuvrīhi, lit=much rice/having much rice, originally referring to fertile land but later denoting the quality of being wealthy or rich) is a type of compound word that denotes ...

compound from: **'Gaura' (Sanskrit गौर) which means 'fair', 'gold', 'yellow', and 'saffron' (in complexion) ** 'Anga' (or 'aGga', Sanskrit अङ्ग) which means 'limb', 'constituent', and 'component part' (of

)

Gaudiya Vaishnavism

the term 'Gauranga' is relevant in

due to scriptural verses such as the following found in the ''

Bhagavata Purana The ''Bhagavata Purana'' ( sa, भागवतपुराण; ), also known as the ''Srimad Bhagavatam'', ''Srimad Bhagavata Mahapurana'' or simply ''Bhagavata'', is one of Hinduism's eighteen great Puranas (''Mahapuranas''). Composed in S ...

'': 'Krsna' (or '

कृष्ण) means 'black'; 'Akṛṣṇam' ('a-krsna-m') means 'not black' or 'golden'. 'Gauranga' refers to the golden skin complexion of

, most notable for popularising the 16 syllable "Hare Krishna" maha-mantra, also known as the ''Nama-Sankirtan'' (congregational chanting of the Holy-names of the

Lord Lord is an appellation for a person or deity who has authority, control, or power over others, acting as a master, chief, or ruler. The appellation can also denote certain persons who hold a title of the peerage in the United Kingdom, or are ...

): On this kind of scriptural basis, Lord Chaitanya is considered to be an avatar of the Supreme Lord

. In essence, Lord Chaitanya appeared by His causeless mercy in this age of Kali Yuga to deliver us by spreading Yuga-Dharma ( dharma, or duty, relevant to a given age), in this instance via chanting of the Holy names of the Lord as the easiest means of achieving liberation (

moksha ''Moksha'' (; sa, मोक्ष, '), also called ''vimoksha'', ''vimukti'' and ''mukti'', is a term in Hinduism, Buddhism, Jainism and Sikhism for various forms of emancipation, enlightenment, liberation, and release. In its soteriologic ...

). This mantra is intended to spread love for God without seeing any mundane qualification or characteristic such as color, cast, creed, or nationality. He came as a devotee of the Lord to teach the conditioned souls how to discharge devotional service properly. The master is teaching the servant by his own example. Therefore, the path chalked out by Lord Chaitanya is taken as the most perfect by all the

acharya In Indian religions and society, an ''acharya'' (Sanskrit: आचार्य, IAST: ; Pali: ''ācariya'') is a preceptor and expert instructor in matters such as religion, or any other subject. An acharya is a highly learned person with a ...

s (learned authorities from disciplic succession). Shrila Bhaktisiddhanta Sarasvati Prabhupada, the spiritual master of A.C. Bhativedanta Swami Prabhupada has sung: Śrī-kṛṣṇa-Caitanya rādhā-kṛṣṇa nahe anya (Lord Shri Krishna Caitanya is non-different from Radha-Krishna) - as He Lord Chaitanya is Krishna himself in the mood of his best devotee - Shrimati Radharani - who excels everyone in her service, love and devotion to the Lord. His principle teachings are that the soul or the living entity is the eternal servant of Lord Krishna and it can obtain true happiness only by serving him with love and devotion and that the chanting of the holy names of the Lord is the only means of spiritual realization in this age.

Hare Krishna movement

Within

ISKCON The International Society for Krishna Consciousness (ISKCON), known colloquially as the Hare Krishna movement or Hare Krishnas, is a Gaudiya Vaishnava Hindu religious organization. ISKCON was founded in 1966 in New York City by A. C. Bhaktiv ...

, A. C. Bhaktivedanta Swami Prabhupada propagated that whoever hears, reads, or speaks the name ' is blessed with fortune and happiness due to Chaitanya's saintly nature. A. C. Bhaktivedanta Swami Prabhupada promoted singing Gauranga's name and dancing in the streets as one of the most important and effective ways to help distribute "the mercy of Lord Gauranga". Stickers bearing the word Gouranga or stating "Call out Gouranga and be happy!" began appearing on bridges over motorways and railways in Scotland, the North of the

Bhaktivedanta Manor Bhaktivedanta Manor is a Gaudiya Vaishnava temple set in the Hertfordshire countryside of England, in the village of Letchmore Heath near Watford. The Manor is owned and run by the International Society for Krishna Consciousness (ISKCON), bette ...

in England and north of Wales from the mid-nineties onwards. Stickers and fridge magnets with the phrase have also been handed out by Hare Krishna devotees at music festivals throughout the UK.

In popular culture

The song "Twydale's Lament" from the album ''

Achtung Bono ''Achtung Bono'' is the tenth album by UK indie rock band Half Man Half Biscuit, released in 2005. In 2010, a Facebook campaign was mounted with the aim of saving BBC 6 Music from threatened closure and, as a sign of protest, to get "Joy Div ...

'' by Half Man Half Biscuit has the lyrics "Gauranga Gauranga, yes I'll be happy, when you've been arrested for defacing the bridge." The word is involved in one of the many

Easter egg Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian feast of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are common during the season of Eastertide (Easter season). The oldest tr ...

s in the first of the

Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is a series of action-adventure games created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is primarily d ...

video game series. The game displays the text "GOURANGA!" whenever the player runs over a complete group of Hare Krishnas, who are occasionally featured as pedestrians. "GOURANGA" is also the name the player has to enter in

Grand Theft Auto 2 ''Grand Theft Auto 2'' is an action-adventure game, developed by DMA Design and published by Rockstar Games in October 1999, for Microsoft Windows and the PlayStation, and the Dreamcast and Game Boy Color in 2000. It is the sequel to 1997's ' ...

to enable the cheat mode. Additionally, in the online GTA IV mode, the message "Player X Gouranga'd Player Y" appears occasionally when a player is killed by running over with a vehicle.

Footnotes

External links