Dodge Charger 2014 SSP Yucatán.JPG

Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.

Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies to Detroit-based automakers like Ford. They began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory located in Hamtramck, Michigan was the Dodge main factory from 1910 until it closed in January 1980. John Dodge died from the Spanish flu in January 1920, having lungs weakened by tuberculosis 20 years earlier. Horace died in December of the same year, perhaps weakened by the Spanish flu, though the cause of death was cirrhosis of the liver. Their company was sold by their families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928.

Dodge mainstay vehicles were trucks and full-sized passenger cars through the 1970s, though it also built compact cars such as the 1963–76 Dart and midsize cars such as the "B-Body" Coronet and Charger from 1965–78.

The 1973 oil embargo caused American "gas guzzler" sales to slump, prompting Chrysler to develop the Dodge Aries K platform compact and midsize cars for the 1981 model year. The K platform and its derivatives are credited with reviving Chrysler's business in the 1980s. One example was the Dodge Caravan. During the 1990s the Dodge Stratus found many buyers along with the larger Dodge Intrepid.

The Dodge brand endured multiple ownership changes at Chrysler from 1998 to 2009, including its merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout by the United States government, and its subsequent Chapter 11 bankruptcy and acquisition by Fiat.

In 2011, Dodge and its sub-brands, Dodge Ram and Dodge Viper, were separated. Dodge announced that the Viper was to be an SRT product, and Ram a standalone marque. In 2014, SRT was merged back into Dodge. Later that year, the Chrysler Group was renamed FCA US LLC, coinciding with the merger of Fiat S.p.A. and the Chrysler Group into the corporate structure of Fiat Chrysler Automobiles. Subsequently, another merger occurred on January 16, 2021, between FCA and the PSA Group (Stellantis), making the Dutch-domiciled automaker the second largest in Europe, after Volkswagen.

History

Founding and early years

Horace and John Dodge founded the ''Dodge Brothers'' Company in Detroit in 1900, and quickly found work manufacturing precision engine and chassis components for the city's growing number of automobile firms. Chief among them were the established Olds Motor Vehicle Company and the new Ford Motor Company. Henry Ford selected the Dodge brothers to supply a wide range of components for his original Model A (1903–04) comprising the entire chassis: Ford needed to add only the body and wheels to finish the cars. Henry offered the Dodge brothers a 10% share in his new company in return for $10,000 worth of goods ($ in dollars ). In 1902, the brothers won a contract to produce transmissions for Ransom E. Olds' company, Oldsmobile upon which they built a solid reputation for quality and service. They rejected a second contract from Oldsmobile in 1903, to retool their plant to manufacture engines for the Ford Motor Company, which would be in debt to the brothers.

The first machine shop where the brothers worked as parts suppliers for Olds and Ford was located at the Boydell Building on Beaubien Street at Lafayette. This location was replaced by a larger facility at Hastings Street and Monroe Avenue, which is now a parking garage for the Hollywood Casino (Hastings Street at this location has been renamed Chrysler Service Drive). By 1910 the Dodge Main factory was built in Hamtramck, where it remained until 1979.

The Dodge Brothers Motor Company was established in 1913 and by 1914, John and Horace designed and introduced the first car of their own – the four-cylinder Dodge Model 30-35 touring car. Marketed as a slightly more upscale competitor to the ubiquitous Ford Model T, it pioneered or made standard many features later taken for granted, such as all-steel bodies. The vast majority of cars worldwide still used wood-framing under steel panels,though Stoneleigh and BSA used steel bodies as early as 1911. Other innovations were 12-volt electrical systems (6-volt systems would remain the norm until the 1950s), 35 horsepower engines versus the Model T's 20 horsepower, and sliding-gear transmission (the best-selling Model T retained an antiquated planetary design until its demise in 1927). John Dodge was once quoted as saying, "Someday, people who own a Ford are going to want an automobile". The brothers garnered a well-earned reputation for the highest quality truck, transmission and motor parts they made for other successful vehicles, and Dodge Brothers cars were ranked second in U.S. sales as early as 1916.

That same year, Henry Ford stopped paying stock dividends in order to finance the construction of his new River Rouge complex, and the Dodges filed a suit to protect their annual dividends of approximately one million dollars, leading Ford to buy out his shareholders. The Dodges were paid some US$25 million.($ in dollars ) They had already earned $9,871,500 ($ in dollars ) in dividends making a total return of $34,871,500 ($ in dollars ) on their original $10,000 ($ in dollars ) investment. The Ford contract set them up for life, but they never got to spend it.

Also in 1916, the Dodge Brothers vehicles won acclaim for their durability in military service. First with the U.S. Army's Pancho Villa Expedition, during the 1910s U.S. Mexico Border War—the U.S. military's first operation to use truck convoys. General "Blackjack" Pershing procured a fleet of 150 to 250 Dodge Brothers vehicles for the Mexico campaign. Touring cars were used as staff and reconnaissance vehicles. Pershing himself used a Dodge touring car to keep abreast of army columns and control their movements.

One incident in May, the 6th Infantry reported a sighting of Julio Cárdenas, one of Villa's most trusted subordinates. Lt. George S. Patton led ten soldiers and two civilian guides in three Dodge Model 30 touring cars to conduct America's first motorized military raid at a ranch house in San Miguelito, Sonora. During the ensuing firefight, the party killed three men, with one identified as Cárdenas. Patton's men tied the bodies to the hoods of the Dodges, returning to headquarters in Dublán and an excited reception from US newspapermen.

Subsequently, some 12,800 Dodge cars and light trucks were used in World War I—over 8,000 touring cars, as well as 2,600 commercial vehicles, such as screen-side trucks and panel vans—serving primarily as ambulances and repair trucks.

Dodge remained the United States military's primary supplier of light-wheeled vehicles until the U.S. joined the Second World War.

Dodge brothers death and sale to Chrysler

Dodge Brothers cars continued to rank second place in American sales in 1920. However, the same year John Dodge died of pneumonia in January. His brother Horace then died of cirrhosis in December of the same year (reportedly still grieved over the loss of his brother, to whom he was very close). With the loss of both founders, the Dodge Brothers Company was left in the hands of their widows, who promoted long-time employee Frederick Haynes to the presidency. During this time, the Model 30 was evolved to become the Series 116 (though it retained the same basic construction and engineering features). As the 1920s progressed, Dodge gradually lost its ranking from the third best-selling automobile manufacturer, to seventh in the U.S. market.

Dodge Brothers expanded its truck line and became a leading builder of light trucks. After expanding production capacity, Haynes signed a contract in 1921 for Dodge's large dealer network to exclusively market trucks with bodies built by Graham Brothers of Evansville, Indiana. The Graham truck line from then on used only Dodge-built chassis, from 1-ton to 3-ton capacity, and Dodge kept making light-duty trucks.

Development was stagnating, and sales dropped Dodge Brothers to fifth place in the industry by 1925. That year, the Dodge Brothers company was sold by the widows to the investment group Dillon, Read & Co. for no less than US$146 million which at the time was the largest cash transaction in history ($ in dollars ).

Dillon, Read & Co. offered non-voting stock on the market in the new Dodge Brothers firm, and along with the sale of bonds was able to raise $160 million ($ in dollars ), reaping a $14 million (net) profit ($ in dollars ). All voting stock was retained by Dillon, Read. Frederick Haynes remained as company head until E.G. Wilmer was named board chairman in November 1926. Wilmer was a banker with no auto experience and Haynes remained as president. Changes to the car, save for superficial things like trim levels and colors, remained minimal until 1927, when the new Senior six-cylinder line was introduced. The four-cylinder line was renamed the Fast Four line until it was dropped in favor of two lighter six-cylinder models (the Standard Six and Victory Six) for 1928.

On October 1, 1925, Dodge Brothers, Inc., acquired a 51% interest in Graham Brothers, Inc., for $13 million ($ in dollars ) and the remaining 49% on May 1, 1926. Haynes purchased all of Graham's truck production, and in 1926, the Graham branch took charge of all of Dodge's truck manufacturing. Briefly – until the purchase by Chrysler – all trucks were Graham badged. A total of 60,000 such trucks were built in 1927. The three Graham brothers, Robert, Joseph and Ray, assumed management positions in Dodge Brothers before departing early in 1927. The brothers established the Graham-Paige company to build a new line of Graham passenger cars.

Despite this, Dodge Brothers' sales had dropped to thirteenth place in the industry by 1927 selling the Dodge Fast Four, and Dillon, Read began looking for someone to buy the company. Dodge was sold to the new Chrysler Corporation in 1928 in a stock transfer instead of cash for $170 million ($ in dollars ) who had attempted to purchase Dodge two years earlier. Chrysler successfully purchased Dodge to gain the Dodge Factory and dealership network so as to better compete in the low-priced car field against Ford and Chevrolet, and in one year Dodge progressed from thirteenth place in sales to seventh place by 1928. On January 2, 1929, Chrysler announced that the Graham Badge was dropped, and Chrysler was now building Dodge Brothers trucks.

Pre-war years

To fit better the Chrysler Corporation lineup, alongside low-priced Plymouth and medium-priced DeSoto, Dodge's lineup for early 1930 was trimmed down to a core group of two lines and thirteen models (from three lines and nineteen models just over a year previous). Prices started out just above DeSoto but were somewhat less than top-of-the-line Chrysler, in a small-scale recreation of General Motors' "step-up" marketing concept. (DeSoto and Dodge would swap places in the market for the 1933 model year, Dodge dropping down between Plymouth and DeSoto.) As Plymouth cars were sold at Chrysler dealerships, Dodge branded vehicles were sold as a lower-cost alternative to DeSoto.

For 1930, Dodge took another step up by adding a new eight-cylinder line to replace the existing Senior six-cylinder. This basic format of a dual line with Six and Eight models continued through 1933, and the cars were gradually streamlined and lengthened in step with prevailing trends of the day. The Dodge Eight was replaced by a larger Dodge DeLuxe Six for 1934, which was dropped for 1935. A long-wheelbase edition of the remaining Six was added for 1936 and would remain a part of the lineup for many years. To enhance production, in 1932 Chrysler built a factory in Los Angeles, California where Chrysler, DeSoto, Dodge, and Plymouth vehicles were built until the factory closed in 1971.

The Dodge line, along with most of the corporation's output, was restyled in the so-called "Wind Stream" look for 1935. This was a mild form of streamlining, which saw sales jump remarkably over the previous year (even though Dodge as a whole still dropped to fifth place for the year after two years of holding down fourth). Dodge did not share the radical Airflow styling that was the cause of depressed sales of Chryslers and DeSotos from 1934 until 1937, as a passenger sedan, but it was used on the commercial trucks for a short time. Dodge (along with the rest of Chrysler) added safety features such as a smooth, flat dashboard with no protruding knobs, curved in door handles, and padded front-seat backs for the benefit of the rear-seat occupants.

Another major restyle arrived for the 25th-anniversary 1939 models, which Dodge dubbed the Luxury Liner series. These were once again completely redesigned, with new bodies for 1940, again in 1941, and a refreshing for 1942. However, just after the 1942 models were introduced, Japan's attack on Pearl Harbor forced the shutdown of Dodge's passenger car assembly lines in favor of war production in February 1942. 1941 saw the introduction of Fluid Drive for Dodge cars, which eliminated stalling or bucking if the clutch were released too quickly. This feature put a fluid coupling in between the engine and the clutch, although the driver still had to shift gears manually.

World War II

Chrysler was prolific in its production of war materiel, especially from 1942 to 1945. Dodge in particular was well known to both average citizens and thankful soldiers for their tough military-spec light trucks and WC54 ambulances. Dodge America – on paper under the Fargo Trucks name (in U.S. government contracts) – built over 400,000 trucks for the war, in its nearly new (1938) Warren truck plant at Mound Road, near Detroit, Michigan. Starting with the quickly converted VC and VF-series of 1940, Dodge built mostly light 4x4, but also light-medium 6x6 WC-series trucks, that evolved out of the VC-series. Smaller numbers of other models were built for China and Russia under Lend-Lease. Additionally, Chrysler Canada was enlisted to crank out another 180,000 Dodge trucks for the British and the Commonwealth militaries, over three quarters of which were 3-ton trucks to be used in the CMP role.

Dodge readily built upon the reputation of the WC-series for itself, by carrying it over into civilian models after the war, beginning with the successful Power Wagon, introduced with minimal modification almost immediately after the war, in 1945, for the 1946 model year.

Post-war years

Civilian production at Dodge was restarted by late 1945, in time for the 1946 model year. The " seller's market" of the early postwar years, brought on by the lack of any new cars throughout the war, meant that every automaker found it easy to sell vehicles regardless of any drawbacks they might have. Like almost every other automaker, Dodge sold lightly facelifted revisions of its 1942 design through the 1948 season. As before, these were a single series of six-cylinder models with two trim levels (basic Deluxe or plusher Custom). From 1949 until 1954, Fluid Drive could be combined with "Gyro-Matic," a semi-automatic transmission that reduced (but did not eliminate) the need to shift gears.

Styling was not initially Dodge's strong point during this period, though that began to change by 1953 under the direction of corporate design chief Virgil Exner. However, the deluxe Coronet series, introduced for 1949, offered extra luxury as the top of the line. The Coronet Diplomat, Dodge's first pillarless hardtop coupe, was new for 1950, at least one year before Ford, Plymouth, and other popular car makes offered it. At the same time, Dodge also introduced its first V8 engine – the Red Ram Hemi, a smaller version of the original design of the famed Chrysler Hemi. The new 1953 bodies were smaller and based on the Plymouth. For 1954, sales dropped, the stubby styling not going over well with the public. 1954 also saw the introduction of the fully automatic PowerFlite transmission.

Chrysler borrowed $250 million from Prudential in 1954 to finance expansion, acquisition, and updating the outdated styling of their car lines that was contributed to Chrysler failing to benefit from the postwar boom as GM and Ford were.

Exner led the development of the new corporate "Forward Look" styling of 1955, beginning a new era for Dodge. With steadily upgraded styling and ever-stronger engines every year through 1960, Dodge found a ready market for its products as America discovered the joys of freeway travel. This situation improved when Dodge introduced a new line of Dodges called the Dart to do battle against Ford, Chevrolet, and Plymouth. The result was that Dodge sales in the middle price class collapsed. Special and regional models were sold as well, including the LaFemme (a white and orchid-trimmed hardtop marketed toward women) and the Texan, a gold-accented Dodge sold in the Lone Star State. 1957 saw the introduction of a new automatic transmission, three-speed TorqueFlite. Both PowerFlite and TorqueFlite were controlled by mechanical push-buttons until 1965. 1956 saw the introduction of the 4-door pillarless hardtop (the same year most other makes offered this body style) in all three Dodge series, Custom Royal, Royal, and Coronet. Dodge's pillarless models were all badged "Lancer."

Dodge entered the compact car field for 1961 with their new Lancer, a variation on Plymouth's Valiant. Though it was not initially successful, the Dart range that succeeded the Lancer in 1963 would prove to be one of the division's top sellers for many years.

Chrysler made an ill-advised move to downsize the Dodge and Plymouth full-size lines for 1962, which resulted in a loss of sales. However, they turned this around in 1965 by turning those former full-sizes into "new" mid-size models; Dodge revived the Coronet nameplate in this way and later added a sporty fastback version called the Charger that became both a sales leader and a winner on the NASCAR circuit. Not only did this style dominate the racetrack for 4 full years, its aerodynamic improvements forever changed the face of NASCAR racing.

Full-size models evolved gradually during this time. After Dodge dealers complained about not having a true full-size car in the fall of 1961, the Custom 880 was hurried into production. The Custom 880 used the 1962 Chrysler Newport body with the 1961 Dodge front end and interior. The 880 continued into 1965, the year a completely new full-size body was put into production, the Polara entered the medium price class and the Monaco was added as the top series. The Polara and Monaco were changed mostly in appearance for the next ten years or so. Unique "fuselage" styling was employed for 1969 through 1973 and then was toned down again for the 1974 to 1977 models.

Dodge targeted the muscle car market of the late 1960s and early 1970s. Along with the Charger, models like the Coronet R/T and Super Bee were popular with buyers seeking performance. The pinnacle of this effort was the introduction of the Challenger sports coupe and convertible (Dodge's entry into the "pony car" class ) in 1970, which offered everything from mild economy engines up to the race-ready Hemi V8 in the same package.

In an effort to reach every segment of the market, Dodge even reached a hand across the Pacific to its partner, Mitsubishi Motors to compete with the AMC Gremlin, Chevrolet Vega, and Ford Pinto. Chrysler would over the years come to rely heavily on their relationship with Mitsubishi. At the same time, Dodge got a version of the Plymouth Duster, marketed as the Dodge Demon. It was inexpensive, but with its slant-six engine (or V8), the Demon could not achieve the fuel economy of the four-cylinder Colt. The Demon sold in much fewer numbers than the Duster, so it is considered more collectible today, especially the V8 versions.

1973–1980

The 1973 oil crisis caused significant changes at Dodge, as well as Chrysler as a whole. Except for the Colt and Slant Six models of the Dart, Dodge's lineup was quickly seen as extremely inefficient. In fairness, this was true of most American automakers at the time, but Chrysler was also not in the best financial shape to do anything about it. Consequently, while General Motors and Ford were quick to begin downsizing their largest cars, Chrysler (and Dodge) moved more slowly out of necessity.

At the very least, Chrysler was able to use some of its other resources. Borrowing the recently introduced Chrysler Horizon from their European division, Dodge was able to get its new Omni subcompact on the market fairly quickly. At the same time, they increased the number of models imported from Japanese partner Mitsubishi starting in 1971: first was a smaller Colt (based on Mitsubishi's Galant line), then a revival of the Challenger ( Dodge Challenger) in 1976 as a compact hardtop coupe with nothing more than a four-cylinder under the hood, rather than the booming V8s of yore.

The 1975 model year had the Dodge Charger and Chrysler Cordoba share the same new body based on the B platform. The Chrysler Cordoba had replaced the Plymouth Satellite Sebring. The Charger SE (Special Edition) was the only model offered. It came with a wide variety engines from the "LA" series small block V8 to three versions of big block V8. The standard engine was the 2-bbl small block, along with the code E58 4-bbl and dual exhaust high-performance version (225 hp) being available as an option. Sales in 1975 amounted to 30,812.

1976 was the Dart's final year in the North American market. The rear-view mirror was mounted on the windshield rather than from the roof. Front disc brakes became standard equipment on 1 January 1976 in accord with more stringent U.S. federal brake performance requirements, and a new foot-operated parking brake replaced the under-dash T-handle used since the Dart's 1963 introduction as a compact car. The grille's parking lamps were cast in amber, whereas the previous years had clear lenses with amber-colored bulbs. The Dart Sport 360 was dropped as a separate model in 1976, but the four-barrel, dual exhaust (without catalytic converters) V8 was a $376 option (except in California) for the $3,370 Dart Sport V8 models with automatic transmission. ''Car & Driver'' magazine tested the Dart Sport 360 in the April 1976 issue, pitting it against the Chevrolet Corvette and Pontiac Trans Am, and found its top speed of to be second to the Corvette's .

Dodge's replacement for the Dart was the Aspen, introduced in mid-1975 as a 1976 model. This new design featured lighter weight resulting in slightly improved fuel economy; it also had more interior and trunk room than the Dart. Front suspension was a new design; it featured transverse-mounted torsion bars which not only improved ride, but cornering as well. Its boxy styling gave the impression of a larger car. However, sales had to be shared with the virtually identical Plymouth Volare. Both cars were available in coupe, sedan, and station wagon body styles, and in both base and deluxe trim. Despite its virtues, customers soon found out about the Aspen's rush to market when they saw their cars experience severe body rust within a couple of years on the road; engine and drive train problems plagued the Aspen/Volare twins, and although the problems were largely worked out within a few years, the final Aspens were the 1980 models. This car was available with either a 225 cubic-inch Slant Six or a small block V8 displacing 318 or 360 cubic inches.

1976 was the final model year for the Dodge Coronet, at least so far as the name Coronet went, also its body style choices were relegated to just only two four-door models, the four-door wagon and the four-door sedan. The former Dodge Coronet 2-door model, which appeared for just the previous model year only was replaced by the Dodge Charger Sport 2-door model, which, itself, appeared for only one model year. During the next model year (1977), the mid-size Dodge Coronet would be renamed Monaco, which would be given stacked rectangular headlights and other minor cosmetic changes, that would provide a prompt sales boost. The Coronet and Charger were effectively replaced by the Diplomat for 1977, which was actually a fancier Aspen.

Also, during that same model year, the full-size Dodge Monaco would be renamed Dodge Royal Monaco, which would appear for just one model year only and after that, both Dodge and Plymouth (which would include Dodge Royal Monaco's entire Plymouth Gran Fury counterpart line up as well) would discontinue all production of any more full-size models. It lost sales every year, until finally being replaced by the St. Regis for 1979 following a one-year absence from the big car market. In a reversal of what happened for 1965, the St. Regis was an upsized Coronet. During the following model year (1978), the mid-size Dodge Monaco (which would include its entire Plymouth Fury counterpart lineup as well) would make its final appearance (for all during the remainder of the 1970s).

While the Aspen got accolades for styling and handling, build quality was problematic, sullying the car's reputation at the time when sales were desperately needed. It was noted for having problems with its carburetors which resulted in frequent stalling. The Aspen also had difficulty in starting, even after leaving the engine off for several minutes. This resulted in several recalls.

The Dodge Magnum was introduced for 1978 to supplement the Dodge Charger. It was sold in two forms, the "XE" and the "GT" and was the last vehicle to use the long-running Chrysler B platform. The appearance was somewhat of a rounded-off Charger and was in response to getting a car that would be eligible for NASCAR that would be more aerodynamic, something that the 1975–1978 Charger was not. Styling features included four rectangular headlights behind retractable clear covers, with narrow opera windows, and an optional T-bar or power sunroof. The Magnum was well-featured with power steering, brakes, and seats; the suspension included Chrysler's standard adjustable, longitudinal torsion bars, lower trailing links, and front and rear anti-sway bars. The base engine was the V8 with Lean-Burn, while two and four-barrel carbureted and V8s were optional; weight was nearly .

The Omni and Horizon appeared at a critical time for Chrysler, when the company was on the brink of bankruptcy and sought government support to survive. In 1978, Chrysler had beaten out Ford and General Motors to the market with a domestically-produced front-wheel drive car to challenge the VW Rabbit. However, the L-bodies miscarried at first, since 1978 was a year of strong sales for larger cars and demand for compacts and subcompacts noticeably shrank. These initial poor sales of the cars contributed to Chrysler's financial woes at the time, but when the company requested federal assistance, the Omni was an important piece of evidence that they were attempting to compete with imports and build small, fuel-efficient cars and might be worth saving. For the three years leading up to the introduction of Chrysler's K-cars, the Omni/Horizon was Chrysler's best-selling model line.

Everything came to a head in 1979 when Chrysler's new chairman, Lee Iacocca, requested and received federal loan guarantees from the United States Congress in an effort to save the company from having to file bankruptcy. With a Federal Loan in hand, Chrysler quickly set to work on new models that would leave the past behind, while reorganizing to pay the government loan which stood at 29%.

The Dodge Mirada was a mid-sized, rear-wheel drive coupe manufactured and marketed by Dodge for model years 1980 to 1983 sharing the Chrysler J platform along with its badge engineered variants, the second generation Chrysler Cordoba and the Imperial. Production of the Mirada reached just under 53,000 units, staying relatively unchanged during its 4-year run, with the exception of paint colors and engines. The Mirada was marketed as a sporty personal luxury car with limited advertising and marketing during a period when Chrysler was in deep financial difficulty.

1981–1990

The first fruit of Chrysler's crash development program was the " K-Car", the Dodge version of which was the Dodge Aries. This basic and durable front-wheel drive platform spawned a whole range of new models at Dodge during the 1980s, including the groundbreaking Dodge Caravan. Lee Iacocca and Hal Sperlich had conceived their idea for this type of vehicle during their earlier tenure at Ford Motor Company. Henry Ford II rejected the idea (and a prototype) of a minivan in 1974. Iaccoca followed Sperlich to Chrysler, and together they created what was internally designated the T-115 minivan – a prototype that was to become the Caravan and Voyager, known in initial marketing as the Magic-wagons. Chrysler introduced the Dodge Caravan and the Plymouth Voyager in November 1983 for the 1984 model year, using the Chrysler S platform, an extended derivative of the Chrysler K platform. The Caravan not only helped save Chrysler as a serious high-volume American automaker, but also spawned an entirely new market segment that supplanted the role of the station wagon: the minivan.

By 1981, Chrysler was switching to smaller front-wheel drive designs. However, its older and larger rear-wheel drive Dodge Diplomat (as well as the Chrysler LeBaron and Fifth Avenue) continued to sell. Diplomats built from mid-1988 until the end of production were among the first Chrysler-built products to have a driver's side airbag as standard equipment, some two model years before the remainder of Chrysler's lineup (they were also among the only cars at the time to offer a tilt steering column with an airbag). As the 1980s progressed, fewer private customers purchased the Diplomat, and the M-body was eventually dropped during the 1989 model year. Although sales were strong, Chrysler CEO Lee Iaccoca held a low opinion of the M-body line as a relic of the pre-K car era and declined to invest any money in them.
Dodge would not market another truly full-size car (at least based upon United States Environmental Protection Agency (EPA) passenger volume statistics) until the Monaco debuted as a 1990 model.

The Daytona originally used the 2.2 L Chrysler K engine in normally aspirated (93 hp) or turbocharged (142 hp) form. The 100 hp 2.5 L K engine was added for 1986. In 1985, the 2.2 L Turbo I engine's horsepower was increased to . The 1984 Daytona was available in three trim lines: standard, Turbo and Turbo Z. Total production was 49,347. The Daytona Turbo was on ''Car and Driver'' magazine's 10Best list for 1984. Both the Daytona and Chrysler Laser were available with the Chrysler electronic voice alert system through 1987. A performance-oriented " Shelby" version of the Daytona was introduced in 1987. For 1987, the Daytona was restyled externally and featured pop-up headlights. New in 1987 was a ''Shelby Z'' trim level with an available Chrysler developed Turbo II ( – ) intercooled version of the 2.2 L Chrysler K engine, as well as a heavy-duty A555 transaxle with Getrag gears. The Shelby Z also featured numerous suspension upgrades, including a larger diameter front sway bar and disc brakes on all four wheels. This version was sold in Europe under the name ''Chrysler GS Turbo II''. A more luxury-oriented ''Pacifica'' trim line was also added to replace the Chrysler Laser, which was dropped in mid-year 1986. Among the optional equipment included a leather interior, eight-way power enthusiast driver's seat (with mechanical thigh and lumbar controls), digital instrument cluster, and a 12-button trip computer (with instant fuel ratings as well as trip averages and estimated travel times).

The Dodge Dynasty is related to the Chrysler New Yorker as both car lines were built on the Chrysler C platform in Belvidere, Illinois. Dynasty trim levels included base and LE. Additionally, a "Brougham" package was offered on 1992–93 LE models that added a padded "landau" vinyl roof. When the new front-wheel-drive Chrysler Corporation C-body cars (Dynasty and New Yorker) debuted for the 1988 model year, they were the first mass-produced cars in the world to have a fully multiplexed, fiber-optic wiring buss connecting all electronic accessories and controllers. The new electronically controlled four-speed automatic transmission, known as the Ultradrive or A604 (List of Chrysler transmissions), debuted in 1989, and became the sole transmission for V6 models through the 1993 final production year of the DynasŴyĮ The vast majority of Dynastys sold to private customers had V6 engines; four-cylinder models mostly went to the fleet market.

Through the late 1980s and 1990s, Dodge's designation as the sporty-car division was backed by a succession of high-performance and/or aggressively styled models including the:
*Daytona
*600
*Performance variants of the Lancer
*Viper

1990s

The Omni and the Horizon ended production in 1990, and were replaced by the Dodge Shadow/Plymouth Sundance, which were both introduced for 1987. Both the Monaco and Premier were discontinued during the 1992 model year. However, its state of the art manufacturing plant and the key executive from American Motors behind the Premier/Monaco design, Francois Castaing, would lead to the successful and highly rated " cab-forward" LH Dodge Intrepid, Chrysler Concorde, and Eagle Vision versions in late 1992 when production resumed at Brampton Assembly.

The Dodge Spirit sedan is comparable to its contemporaneous Ford Tempo, and was also compared with the Ford Taurus, Honda Accord, and Toyota Camry by Consumer Reports. The Spirit sold well and had higher consumer acceptance than the Stratus that replaced it. Dodge-branded Mitsubishi vehicles were phased out by 1993 except for the Dodge Stealth running through 1996, though Mitsubishi-made engines and electrical components were still widely used in American domestic Chrysler products.

In 1992, Dodge moved their performance orientation forward substantially with the Viper, which featured an aluminum V10 engine and composite sports roadster body. This was the first step in what was marketed as "The New Dodge", which was an aggressive advertising campaign with a litany of new models, with television ads narrated by Edward Herrmann that pointed out the innovations in the vehicles and challenged their competitors. Also, he would go on to serve as the brand's spokesperson for the rest of the decade.

Later that year was the introduction of the new Intrepid sedan, substantially different from its boxy Dynasty predecessor. The Intrepid used what Chrysler called " cab forward" styling, with the wheels pushed out to the corners of the chassis for maximum passenger space. The Intrepid was available in two trim levels: base and the sportier, better-equipped ES, which added four-wheel disc brakes, 16-inch wheels with better tires, and stiffer "touring" suspension damping. All Intrepids received driver and front passenger airbags, a rarity at the time, as well as air conditioning and the four-speed automatic transmission. Anti-lock brakes were optional, as was traction control and the more powerful 3.5 L SOHC engine rated at (214 hp).

In 1994, the new second-generation Dodge Ram pickup was introduced with bold styling that departed radically from the boxy designs of trucks made by the Big Three for two decades prior. The second-generation Ram began development in 1986. The original concept, dubbed the "Louisville Slugger" by Chrysler's Advanced Packaging Studio, was to be a modular platform that would accommodate a full-size truck and full-size van, which would have provided a roomy cab and cargo bed. The design featured a big-rig-looking front end and a large grille that was deemed risky at its introduction, but ultimately proved popular with consumers. The redesigned 1994 Ram was a sales success and was named " Truck of the Year" by ''Motor Trend'' in 1994. Sales increased from 95,542 units in 1993 to 232,092 in 1994, 410,000 in 1995, and 411,000 by 1996. That year, it was prominently featured as the hero vehicle in the film ''Twister''. Sales of this generation peaked at just over 400,000 in 1999 before declining against the redesigned Ford and GM trucks.

They followed up on this idea in a smaller scale with the Neon and Stratus. The Dodge Stratus was the middle entry of the Chrysler JA platform (with the Cirrus being the higher-end model and the Breeze being the lower-end model). The three cars differed only in the front fascia, rear bumper, taillights, and wheels. The interiors also had little variation between the three models; being almost identical, save for the name on the steering wheel, and a few available options. The Stratus directly replaced the high-volume Spirit (United States only). The Stratus, Plymouth Breeze, and Chrysler Cirrus were all on ''Car and Driver'' magazine's Ten Best list for 1996 and 1997. It received critical acclaim at launch, but ratings fell over time.

The car was badged and sold as both a Dodge and a Plymouth in the United States and Canada; in Mexico was sold as Dodge and Chrysler, and in Europe, Australia and other export markets it was sold as the Chrysler Neon. At the Neon's release, then president of Chrysler Corporation Bob Lutz said, "There's an old saying in Detroit: 'Good, fast, or cheap. Pick any two.' We refuse to accept that." The Japanese press touted the Neon as the "Japanese car killer", due to a spiralling Yen and the lower production cost of the Neon. The Neon received praise for its appearance, price, and power when compared to competing cars such as the Honda Civic DX at , the Civic EX at , the Nissan Sentra at , the Ford Escort ZX2 at , the Toyota Corolla at , the Saturn S-Series at for SOHC variants and for DOHC variants, and the Chevrolet Cavalier Base and LS models at , among others.

The Dodge Durango is a mid-size sport utility vehicle (SUV) produced by Dodge. The first two generations were very similar in that both were based on the Dodge Dakota, both featured a body-on-frame construction and both were produced at the Newark Assembly Plant in Newark, Delaware. The Durango was marketed as a sturdy truck-based SUV designed to hold up to seven passengers and tow up to when properly equipped. The Durango shared a front end, instrument panel, and front seats with the Dakota pickup on which it was based. Original designs of the eight-passenger Durango featured a rear-facing third-row similar to many older station wagons. To make room for a more practical forward-facing third row, Dodge shortened the length of the front doors and raised the roof two inches (5 cm) beyond the front seats, allowing for stadium seating. The Durango's roof rack was designed to mask the appearance of the raised roof.

The modern era: 1998–present

DaimlerChrysler and private ownership

In a move that never lived up to the expectations of its driving forces, Chrysler Corporation merged with Daimler-Benz AG in 1998 to form DaimlerChrysler. Rationalizing Chrysler's broad lineup was a priority, Dodge's sister brand Plymouth was withdrawn from the market. With this move, Dodge became DaimlerChrysler's low-price division as well as its performance division.

The Intrepid, Stratus, and Neon updates of the 1998 to 2000 timeframe were largely complete before Daimler's presence, and Dodge's first experience of any platform sharing with the German side of the company was the 2005 Magnum station wagon, introduced as a replacement for the Intrepid. Featuring Chrysler's first mainstream rear-wheel drive platform since the 1980s and a revival of the Hemi V8 engine. The Charger was launched in 2006 on the same platform.

In 2000, the Stratus became the last of the surviving Cloud Cars, with the Cirrus renamed as the Sebring, and the Breeze discontinued (along with the Plymouth brand).

This generation of the Dodge Stratus was not sold in Canada, although 1999 was the last year for Dodge Stratus sales in Canada. 2002 models dropped the "DODGE" badges from the doors. During this time, sales declined as its ratings from consumer and auto magazines fell below average among mid-size cars, while the sedan market had shifted and pushed the larger Intrepid and later Charger to record sales. 2004 brought styling revisions, which did not reverse this trend. The Stratus was discontinued in May 2006 (the Sebring name was continued).

The Dodge Avenger name returned in February 2007 as a 2008 model year sedan to replace the Dodge Stratus, whose coupe version had replaced the original Avenger in 2001. According to some reports, the Avenger, along with the redesigned Chrysler Sebring, shares a DaimlerChrysler/Mitsubishi Motors

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