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Cessna () is an American brand of
general aviation General aviation (GA) is defined by the International Civil Aviation Organization (ICAO) as all civil aviation aircraft operations with the exception of commercial air transport or aerial work, which is defined as specialized aviation services ...
aircraft owned by
Textron Aviation Textron Aviation Inc. is the general aviation business unit of the conglomerate Textron that was formed in March 2014 following the acquisition of Beech Holdings which included the Beechcraft and Hawker Aircraft businesses. The new business uni ...
since 2014, headquartered in
Wichita, Kansas Wichita ( ) is the largest city in the U.S. state of Kansas and the county seat of Sedgwick County. As of the 2020 census, the population of the city was 397,532. The Wichita metro area had a population of 647,610 in 2020. It is located in ...
. Originally, it was a brand of the Cessna Aircraft Company, an American general aviation
aircraft manufacturing An aircraft is a vehicle that is able to fly by gaining support from the air. It counters the force of gravity by using either static lift or by using the dynamic lift of an airfoil, or in a few cases the downward thrust from jet engines ...
corporation also headquartered in Wichita. The company produced small, piston-powered aircraft, as well as
business jet A business jet, private jet, or bizjet is a jet aircraft designed for transporting small groups of people. Business jets may be adapted for other roles, such as the evacuation of casualties or express parcel deliveries, and some are used by pu ...
s. For much of the mid-to-late 20th century, Cessna was one of the highest-volume and most diverse producers of general aviation aircraft in the world. It was founded in 1927 by
Clyde Cessna Clyde Vernon Cessna (; December 5, 1879 – November 20, 1954) was an American aircraft designer, aviator, and early aviation entrepreneur. He is best known as the principal founder of the Cessna Aircraft Corporation, which he started in 1927 i ...
and
Victor Roos Victor H. Roos (April 26, 1888 - October 6, 1964) was an American entrepreneur and the founder or co-founder of several early aircraft companies, including Cessna Aircraft. Biography The only Bellanca CF built, at the National Air and Space Mu ...
and was purchased by General Dynamics in 1985, then by Textron, Inc. in 1992. In March 2014, when Textron purchased the
Beechcraft Beechcraft is an American brand of civil aviation and military aircraft owned by Textron Aviation since 2014, headquartered in Wichita, Kansas. Originally, it was a brand of Beech Aircraft Corporation, an American manufacturer of general avi ...
and Hawker Aircraft corporations, Cessna ceased operations as a subsidiary company and joined the others as one of the three distinct brands produced by Textron Aviation. Throughout its history, and especially in the years following World War II, Cessna became best-known for producing
high-wing A monoplane is a fixed-wing aircraft configuration with a single mainplane, in contrast to a biplane or other types of multiplanes, which have multiple planes. A monoplane has inherently the highest efficiency and lowest drag of any wing co ...
, small piston aircraft. Its most popular and iconic aircraft is the
Cessna 172 The Cessna 172 Skyhawk is an American four-seat, single-engine, high wing, fixed-wing aircraft made by the Cessna Aircraft Company.Citation family The Cessna Citation is a family of business jets by Cessna that started in 1972 with the entry into service of the first model. In the fifty years following the 1969 first flight, more than 7,500 Citations were delivered, forming the largest b ...
of
low-wing A monoplane is a fixed-wing aircraft configuration with a single mainplane, in contrast to a biplane or other types of multiplanes, which have multiple planes. A monoplane has inherently the highest efficiency and lowest drag of any wing confi ...
business jets which vary in size.


History


Origins

Clyde Cessna Clyde Vernon Cessna (; December 5, 1879 – November 20, 1954) was an American aircraft designer, aviator, and early aviation entrepreneur. He is best known as the principal founder of the Cessna Aircraft Corporation, which he started in 1927 i ...
, a farmer in
Rago, Kansas Rago is an unincorporated community in Kingman County, Kansas, United States. Education The community is served by Kingman–Norwich USD 331 public school district. Notable people Rago was the hometown of Clyde Vernon Cessna Clyde Vernon ...
, built his own aircraft and flew it in June 1911. He was the first person to do so between the
Mississippi River The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it fl ...
and the
Rocky Mountains The Rocky Mountains, also known as the Rockies, are a major mountain range and the largest mountain system in North America. The Rocky Mountains stretch in straight-line distance from the northernmost part of western Canada, to New Mexico ...
. Cessna started his wood-and-fabric aircraft ventures in
Enid, Oklahoma Enid ( ) is the ninth-largest city in the U.S. state of Oklahoma. It is the county seat of Garfield County. As of the 2020 census, the population was 51,308. Enid was founded during the opening of the Cherokee Outlet in the Land Run of 1893, a ...
, testing many of his early planes on the salt flats. When bankers in Enid refused to lend him more money to build his planes, he moved to Wichita. Cessna Aircraft was formed when Clyde Cessna and
Victor Roos Victor H. Roos (April 26, 1888 - October 6, 1964) was an American entrepreneur and the founder or co-founder of several early aircraft companies, including Cessna Aircraft. Biography The only Bellanca CF built, at the National Air and Space Mu ...
became partners in the Cessna-Roos Aircraft Company in 1927. Roos resigned just one month into the partnership, selling back his interest to Cessna. Shortly afterward, Roos's name was dropped from the company name. The
Cessna DC-6 The Cessna Model DC-6 was a 1920s American high-wing four-seat tourer built by the Cessna Aircraft Company. It was used by the United States Army Air Corps as the UC-77/UC-77A. Design and development The DC-6 was a scaled-down four-seat version ...
earned certification on the same day as the
stock market crash of 1929 The Wall Street Crash of 1929, also known as the Great Crash, was a major American stock market crash that occurred in the autumn of 1929. It started in September and ended late in October, when share prices on the New York Stock Exchange colla ...
, October 29, 1929. In 1932, the Cessna Aircraft Company closed due to the Great Depression. However, the
Cessna CR-3 The Cessna CR-3 was a follow on racing aircraft to the Cessna CR-2 that raced in the 1932 National Air Races. Development The CR-3 was ordered by air racer Johnny Livingston in response to the performance he saw when competing against the Cessna ...
custom racer made its first flight in 1933. The plane won the 1933 American Air Race in Chicago and later set a new world speed record for engines smaller than 500 cubic inches by averaging . Cessna's nephews, brothers
Dwane Dwane is a given name and an alternative spelling of Duane, Dwayne, Dewayne, Dwain, Dwaine and similar. Notable people by that name include: * Dwane Casey * Dwane Husbands * Dwane Lee * Dwane Morrison * Dwane Wallace * Kenneth Dwane Bowe ...
and Dwight Wallace, bought the company from Cessna in 1934. They reopened it and began the process of building it into what would become a global success. The
Cessna C-37 The Cessna Airmaster, is a family of single-engined aircraft manufactured by the Cessna Aircraft Company. The Airmaster played an important role in the revitalization of Cessna in the 1930s after the crash of the aviation industry during the Gre ...
was introduced in 1937 as Cessna's first seaplane when equipped with Edo floats. In 1940, Cessna received their largest order to date, when they signed a contract with the U.S. Army for 33 specially equipped Cessna T-50s. Later in 1940, the
Royal Canadian Air Force The Royal Canadian Air Force (RCAF; french: Aviation royale canadienne, ARC) is the air and space force of Canada. Its role is to "provide the Canadian Forces with relevant, responsive and effective airpower". The RCAF is one of three environm ...
placed an order for 180 T-50s.


Postwar boom

Cessna returned to commercial production in 1946, after the revocation of wartime production restrictions (L-48), with the release of the Model 120 and Model 140. The approach was to introduce a new line of all-metal aircraft that used production tools, dies and jigs, rather than the hand-built
tube-and-fabric construction Tube-and-fabric construction is a method of building airframes, which include the fuselages and wings of airplanes. It consists of making a framework of metal tubes (generally welded together) and then covering the framework with an aircraft fabri ...
process used before the war. The Model 140 was named by the US Flight Instructors Association as the "Outstanding Plane of the Year" in 1948. Cessna's first helicopter, the Cessna CH-1, received
FAA The Federal Aviation Administration (FAA) is the largest transportation agency of the U.S. government and regulates all aspects of civil aviation in the country as well as over surrounding international waters. Its powers include air traffic m ...
type certification A type certificate signifies the airworthiness of a particular category of aircraft, according to its manufacturing design (''type design''). It confirms that the aircraft of a new type intended for serial production, is in compliance with applic ...
in 1955. Cessna introduced the
Cessna 172 The Cessna 172 Skyhawk is an American four-seat, single-engine, high wing, fixed-wing aircraft made by the Cessna Aircraft Company.most produced airplane in history. During the post-World War II era, Cessna was known as one of the "Big Three" in general aviation aircraft manufacturing, along with
Piper Piper may refer to: People * Piper (given name) * Piper (surname) Arts and entertainment Fictional characters Comics * Piper (Morlock), in the Marvel Universe * Piper (Mutate), in the Marvel Universe Television * Piper Chapman, lea ...
and
Beechcraft Beechcraft is an American brand of civil aviation and military aircraft owned by Textron Aviation since 2014, headquartered in Wichita, Kansas. Originally, it was a brand of Beech Aircraft Corporation, an American manufacturer of general avi ...
. In 1959, Cessna acquired Aircraft Radio Corporation (ARC), of Boonton, New Jersey, a leading manufacturer of aircraft radios. During these years, Cessna expanded the ARC product line, and rebranded ARC radios as "Cessna" radios, making them the "factory option" for avionics in new Cessnas. However, during this time, ARC radios suffered a severe decline in quality and popularity. Cessna kept ARC as a subsidiary until 1983, selling it to avionics-maker Sperry Corporation, Sperry.White, Gordon Eliot
"TUBES, TRANSISTORS, AND TAKEOVERS: From Bakelite to back courses and from Boontown to Phoenix: How the Aircraft Radio Corporation changed aviation,"
June, 1984, ''AOPA Pilot,'' retrieved November 6, 2016.
"Cessna 177 Cardinal,"
March 31, 2016, ''Aviation Consumer'' retrieved April 27, 2017
Cox, Bill: "What Not To Buy" section i
"Used Cessna 182 Skylanes,"
May 23, 2017, updated November 25, 2020, ''Plane and Pilot'', retrieved March 31, 2021; "Unfortunately, ARC avionics [were troubled with] a number of problems, most [associated with] overheating and eventual failure. ... Cessna buyers began purchasing airplanes [that were] naked of any avionics... flying them to [their] home base, [where they had] NARCO or King radios [installed by] local shops, [instead]."
In 1960, Cessna acquired McCauley Propeller Systems, McCauley Industrial Corporation, of Ohio, a leading manufacturer of aircraft propellers, propellers for light aircraft.Artifact note
"McCauley Industrial Corp. Propeller, fixed-pitch, two-blade, metal,"
NASM inventory number A19580112000, ''National Air and Space Museum'' (NASM), retrieved March 31, 2021
McCauley became the world's leading producer of
general aviation General aviation (GA) is defined by the International Civil Aviation Organization (ICAO) as all civil aviation aircraft operations with the exception of commercial air transport or aerial work, which is defined as specialized aviation services ...
aircraft propellers,Sator, Darwin
"7 Key officials to retire early at McCauley,"
December 10, 1982 , ''Dayton Daily News'' of Dayton, Ohio, retrieved March 31, 2021
largely through their installation on Cessna airplanes. In 1960, Cessna affiliated itself with Reims Aviation of Reims, France. In 1963, Cessna produced its 50,000th airplane, a Cessna 172. Cessna's first business jet, the Cessna Citation I, performed its maiden flight on September 15, 1969. Cessna produced its 100,000th single-engine airplane in 1975. In 1985, Cessna ceased to be an independent company. It was purchased by General Dynamics, General Dynamics Corporation and became a wholly owned subsidiary. Production of the Cessna Caravan began. General Dynamics in turn sold Cessna to Textron in 1992. Late in 2007, Cessna purchased the bankrupt Columbia Aircraft company for US$26.4M and would continue production of the Columbia 350 and 400 as the Cessna 350 and Cessna 400 at the Columbia factory in Bend, Oregon. However, production of both aircraft had ended by 2018.


Chinese production controversy

On November 27, 2007, Cessna announced the then-new Cessna 162 would be built in the People's Republic of China by Shenyang Aircraft Corporation, which is a subsidiary of the China Aviation Industry Corporation I (AVIC I), a Chinese Government-owned corporation, government-owned consortium of aircraft manufacturers. Cessna reported that the decision was made to save money and also that the company had no more plant capacity in the United States at the time. Cessna received much negative feedback for this decision, with complaints centering on the recent quality problems with Chinese production of other consumer products, China's human rights record, exporting of jobs and China's less than friendly political relationship with the United States. The customer backlash surprised Cessna and resulted in a company public relations campaign. In early 2009, the company attracted further criticism for continuing plans to build the 162 in China while laying off large numbers of workers in the United States. In the end, the Cessna 162 was not a commercial success and only a small number were delivered before production was cancelled.


2008–2010 economic crisis

The company's business suffered notably during the late-2000s recession, laying off more than half its workforce between January 2009 and September 2010. On November 4, 2008, Cessna's parent company, Textron, indicated that Cessna Citation, Citation production would be reduced from the original 2009 target of 535 "due to continued softening in the global economic environment" and that this would result in an undetermined number of lay-offs at Cessna. On November 8, 2008, at the Aircraft Owners and Pilots Association (AOPA) Expo, CEO Jack J. Pelton, Jack Pelton indicated that sales of Cessna aircraft to individual buyers had fallen, but piston and turboprop sales to businesses had not. "While the economic slowdown has created a difficult business environment, we are encouraged by brisk activity from new and existing propeller fleet operators placing almost 200 orders for 2009 production aircraft," Pelton stated. Beginning in January 2009, a total of 665 jobs were cut at Cessna's Wichita and Bend, Oregon plants. The Cessna factory at Independence, Kansas, which builds the Cessna piston-engined aircraft and the Cessna Mustang, did not see any layoffs, but one third of the workforce at the former Columbia Aircraft facility in Bend was laid off. This included 165 of the 460 employees who built the Cessna 350 and Cessna 400, 400. The remaining 500 jobs were eliminated at the main Cessna Wichita plant. In January 2009, the company laid off an additional 2,000 employees, bringing the total to 4,600. The job cuts included 120 at the Bend, Oregon, facility reducing the plant that built the Cessna 350 and 400 to fewer than half the number of workers that it had when Cessna bought it. Other cuts included 200 at the Independence, Kansas, plant that builds the single-engined Cessnas and the Mustang, reducing that facility to 1,300 workers. On April 29, 2009, the company suspended the Cessna Citation Columbus, Citation Columbus program and closed the Bend, Oregon, facility. The Columbus program was finally cancelled in early July 2009. The company reported, "Upon additional analysis of the business jet market related to this product offering, we decided to formally cancel further development of the Citation Columbus". With the 350 and 400 production moving to Kansas, the company indicated that it would lay off 1,600 more workers, including the remaining 150 employees at the Bend plant and up to 700 workers from the Columbus program. In early June 2009, Cessna laid off an additional 700 salaried employees, bringing the total number of lay-offs to 7,600, which was more than half the company's workers at the time. The company closed its three Columbus, Georgia, manufacturing facilities between June 2010 and December 2011. The closures included the new facility that was opened in August 2008 at a cost of US$25M, plus the McCauley Propeller Systems plant. These closures resulted in total job losses of 600 in Georgia. Some of the work was relocated to Cessna's Independence, Kansas, or Mexican facilities. Cessna's parent company, Textron, posted a loss of US$8M in the first quarter of 2010, largely driven by continuing low sales at Cessna, which were down 44%. Half of Cessna's workforce remained laid-off and CEO Jack Pelton stated that he expected the recovery to be long and slow. In September 2010, a further 700 employees were laid off, bringing the total to 8,000 jobs lost. CEO Jack Pelton indicated this round of layoffs was due to a "stalled [and] lackluster economy" and noted that while the number of orders cancelled for jets had been decreasing, new orders had not met expectations. Pelton added, "our strategy is to defend and protect our current markets while investing in products and services to secure our future, but we can do this only if we succeed in restructuring our processes and reducing our costs."


2010s

On May 2, 2011, CEO Jack J. Pelton retired. The new CEO, Scott A. Ernest, started on May 31, 2011. Ernest joined Textron after 29 years at General Electric, where he had most recently served as vice president and general manager, global supply chain for GE Aviation. Ernest previously worked for Textron CEO Scott Donnelly when both worked at General Electric. In September 2011, the Federal Aviation Administration (FAA) proposed a United States dollar, US$2.4 million fine against the company for its failure to follow quality assurance requirements while producing fiberglass components at its plant in Chihuahua City, Chihuahua, Mexico. Excess humidity meant that the parts did not cure correctly and quality assurance did not detect the problems. The failure to follow procedures resulted in the delamination in flight of a section of one Cessna 400's wing skin from the Spar (aeronautics), spar while the aircraft was being flown by an FAA test pilot. The aircraft was landed safely. The FAA also discovered 82 other aircraft parts that had been incorrectly made and not detected by the company's quality assurance. The investigation resulted in an emergency Airworthiness Directive that affected 13 Cessna 400s. Since March 2012, Cessna has been pursuing building business jets in China as part of a joint venture with Aviation Industry Corporation of China (AVIC). The company stated that it intends to eventually build all aircraft models in China, saying "The agreements together pave the way for a range of business jets, utility single-engine turboprops and single-engine piston aircraft to be manufactured and certified in China." In late April 2012, the company added 150 workers in Wichita as a result of anticipated increased demand for aircraft production. Overall, they have cut more than 6000 jobs in the Wichita plant since 2009. In March 2014, Cessna ceased operations as a company and instead became a brand of
Textron Aviation Textron Aviation Inc. is the general aviation business unit of the conglomerate Textron that was formed in March 2014 following the acquisition of Beech Holdings which included the Beechcraft and Hawker Aircraft businesses. The new business uni ...
.


Marketing initiatives

During the 1950s and 1960s, Cessna's marketing department followed the lead of Detroit automakers and came up with many unique marketing terms in an effort to differentiate its product line from their competitors. Other manufacturers and the aviation press widely ridiculed and spoofed many of the marketing terms, but Cessna built and sold more aircraft than any other manufacturer during the boom years of the 1960s and 1970s. Generally, the names of Cessna models do not follow a theme, but there is usually logic to the numbering: the 100 series are the light singles, the 200s are the heftier, the 300s are light to medium twins, the 400s have "wide oval" cabin-class accommodation and the 500s are jets. Many Cessna models have names starting with C for the sake of alliteration (e.g. Citation, Crusader, Chancellor).


Company terminology

Cessna marketing terminology includes: *Para-Lift Flaps – Large Fowler flaps Cessna introduced on the Cessna 170, 170B in 1952, replacing the narrow chord plain flaps then in use. *Land-O-Matic – In 1956, Cessna introduced sprung-steel tricycle landing gear on the 172. The marketing department chose "Land-O-Matic" to imply that these aircraft were much easier to land and take off than the preceding conventional landing gear equipped Cessna 170. They even went as far as to say pilots could do “drive-up take-offs and drive-in landings”, implying that flying these aircraft was as easy as driving a car. In later years, some Cessna models had their steel sprung landing gear replaced with steel tube gear legs. The Cessna 206, 206 retains the original spring steel landing gear today. *Omni-Vision – The rear windows on some Cessna singles, starting with the Cessna 182, 182 and Cessna 210, 210 in 1962 and followed by the Cessna 172, 172 and Cessna 150, 150 in 1963 and 1964 respectively. The term was intended to make the pilot feel visibility was improved on the notably poor-visibility Cessna line. The introduction of the rear window caused in most models a loss of cruise speed due to the extra drag, while not adding any useful visibility. *Cushioned Power – The rubber mounts on the cowling of the 1967 model 150, in addition to the rubber mounts isolating the engine from the cabin. *Omni-Flash – The flashing beacon on the tip of the fin that could be seen all around. *Open-View – This referred to the removal of the top section of the control wheel in 1967 models. These had been rectangular, they now became “ram’s horn” shaped, thus not blocking the instrument panel as much. *Quick-Scan – Cessna introduced a new instrument panel layout in the 1960s and this buzzword was to indicate Cessna’s panels were ahead of the competition. *Nav-O-Matic – The name of the Cessna autopilot system, which implied the system was relatively simple. *Camber-Lift – A marketing name used to describe Cessna aircraft wings starting in 1972 when the aerodynamics designers at Cessna added a slightly drooped leading edge to the standard NACA airfoil, NACA 2412 airfoil used on most of the light aircraft fleet. Writer Joe Christy described the name as "stupid" and added "Is there any other kind [of lift]?"Christy, Joe: ''The Complete Guide to the Single Engine Cessnas – Third Edition'', page 119. TAB Books, 1979. *Stabila-Tip – Cessna started commonly using wingtip fuel tanks, carefully shaped for aerodynamic effect rather than being tubular-shaped. Tip tanks do have an advantage of reducing free surface effect of fuel affecting the balance of the aircraft in rolling manoeuvres.


Aircraft models

In October 2020, Textron Aviation was producing the following Cessna-branded models: *Cessna 172, Cessna 172 Skyhawk – high-wing, single piston-engined, four-seat aircraft in production since 1956 *Cessna 182 Skylane – high-wing, single piston-engined, four-seat aircraft in production since 1956 *Cessna 206, Cessna 206 Stationair – high-wing, single piston-engined, six-seat utility aircraft in production since 1962 *Cessna 208 Caravan – high-wing single-turboprop utility aircraft in production since 1984 *Cessna 408 SkyCourier – high-wing twin-turboprop utility aircraft in production since 2022 *Cessna Citation family – twin-engined business jets **Cessna CitationJet, Cessna Citation 525 M2/CJ series – in production since 1991 **Cessna Citation Excel, Cessna Citation 560XL Excel – in production since 1996 **Cessna Citation Sovereign, Cessna Citation 680 Sovereign – Out production 2021 **Cessna Citation Latitude, Cessna Citation 680A Latitude – in production since 2014 **Cessna Citation Longitude, Cessna Citation 700 Longitude – in production since 2019


References


External links

* * * *
Mort Brown Cessna Special Collection
– Personal collection of documents belonging to a former chief test pilot {{Authority control Cessna, Aircraft manufacturers of the United States Manufacturing companies based in Kansas General Dynamics Textron Companies based in Wichita, Kansas American companies established in 1927 Vehicle manufacturing companies established in 1927 1927 establishments in Kansas Collier Trophy recipients 1985 mergers and acquisitions 1992 mergers and acquisitions