Fevicol is an

Indian Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asia ...

brand of adhesives owned by the Indian company

Pidilite Industries Limited Pidilite Industries Limited is an Indian adhesives manufacturing company based in Andheri (East), Mumbai. The company is the dominant and leading adhesives company in India. Pidilite also manufactures products across verticals such as art mate ...

History

First marketed in India in 1959, the brand was launched as an easy-to-use glue for carpenters. It was a replacement for

collagen Collagen () is the main structural protein in the extracellular matrix found in the body's various connective tissues. As the main component of connective tissue, it is the most abundant protein in mammals, making up from 25% to 35% of the whole ...

and fat-based adhesives (colloquially known as "saresh") that required melting before application. Buyers included an extensive range of consumers, craftsmen, and engineers. The company offered multiple different industrial adhesives under the label. Today, Fevicol is marketed in 54 countries, including more than 50,000 locations in India.

Product descriptions

Fevicol branded glue is a white

adhesive Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation. The use of adhesives offers certain advant ...

(the company brochures mention poly-synthetic resin). It appears as white glue (liquid). It is synthesized by heating

formaldehyde Formaldehyde ( , ) (systematic name methanal) is a naturally occurring organic compound with the formula and structure . The pure compound is a pungent, colourless gas that polymerises spontaneously into paraformaldehyde (refer to section F ...

and

urea Urea, also known as carbamide, is an organic compound with chemical formula . This amide has two amino groups (–) joined by a carbonyl functional group (–C(=O)–). It is thus the simplest amide of carbamic acid. Urea serves an important r ...

together. The company makes several variants of the product designed for attributes like bonding strength, impact resistance, time to set, sagging, shrinkage, versatility, fire resistance, shock and vibration resistance, Non-staining etc. "Fevicol MR" is used for bonding paper,

cardboard Cardboard is a generic term for heavy paper-based products. The construction can range from a thick paper known as paperboard to corrugated fiberboard which is made of multiple plies of material. Natural cardboards can range from grey to light b ...

thermocol Polystyrene (PS) is a synthetic polymer made from monomers of the aromatic hydrocarbon styrene. Polystyrene can be solid or foamed. General-purpose polystyrene is clear, hard, and brittle. It is an inexpensive resin per unit weight. It is a ...

, fabrics, wood, and

plywood Plywood is a material manufactured from thin layers or "plies" of wood veneer that are glued together with adjacent layers having their wood grain rotated up to 90 degrees to one another. It is an engineered wood from the family of manufactured ...

. "Fevicol SH" is a synthetic resin adhesive intended for

wood working Woodworking is the skill of making items from wood, and includes cabinet making (cabinetry and furniture), wood carving, joinery, carpentry, and woodturning. History Along with stone, clay and animal parts, wood was one of the first materials ...

and various materials where one of the surfaces to be bonded is

porous Porosity or void fraction is a measure of the void (i.e. "empty") spaces in a material, and is a fraction of the volume of voids over the total volume, between 0 and 1, or as a percentage between 0% and 100%. Strictly speaking, some tests measure ...

. SH strongly binds wood,

laminate Lamination is the technique/process of manufacturing a material in multiple layers, so that the composite material achieves improved strength, stability, sound insulation, appearance, or other properties from the use of the differing materials ...

veneer Veneer may refer to: Materials * Veneer (dentistry), a cosmetic treatment for teeth * Masonry veneer, a thin facing layer of brick * Stone veneer, a thin facing layer of stone * Wood veneer, a thin facing layer of wood Arts and entertainment * ' ...

s, MDF, and all types of boards and cork; it is also employed in the manufacture of sporting goods and bookbinding. SH achieves handling strength in 8 to 10 hours, fully curing in 24. The word Fevicol is used in a generic sense by consumers in India to mean white glue. Fevicol, the largest selling brand of adhesives in India, has added another feather in its cap with the rollout of ‘Fevicol SH Xtra’. Fevicol SH Xtra is an improved, new generation variant of Fevicol SH, the flagship brand under Pidilite industries.

Initiatives

Fevicol Design Ideas started in 1991 as Fevicol Furniture Book, with an idea of showcasing concepts of furniture designs suitable for Indian homes. The books are part of a series of 31 volumes, each one focusing on a specific topic. They range from living rooms, bedrooms, children rooms, kitchens to commercial spaces, offices, showrooms, restaurants, farmhouses, bungalows, and many more. There are even specialized books on modern and interesting designs for doors, baths, sofa sets, LCD units, tables, dining, and office chairs. Fevicol Design Ideas has seen more than 10 million in print. Recently they have launched Fevicol Design Ideas online, users can search for contractors and interior designers on the website.

In popular culture

In India, "Fevicol" is commonly used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

movies, topical jokes, and mundane conversation. "Fevicol Se" was the title of a song from the film

Dabangg 2 ''Dabangg 2'' () is a 2012 Indian Hindi-language action comedy film co-produced with and directed by Arbaaz Khan in his directorial debut, who co-produced the film with Malaika Arora. Its story is set in Kanpur and written by Dilip Shukla. ''D ...

. Catchy phrases from Fevicol TV ads include "Dum Laga Kar haisya, zor laga kar haisya"; "Fevicol ka mazboot jodh hai, tootega nahi".

References

External links

*{{official
Fevicol Design Ideas
Adhesives Indian brands