Festival Iberoamericano de Publicidad was created in 1969 by
Alberto Gollán - a pioneer of Argentine Television. The objective of this first Spanish and Portuguese-speaking advertising festival, has been since then, to promote and integrate the communication of the region.
The globalization of the communications and the use of new techniques made the FIAP to widen its spectrum with the creation of new disciplines matching those changes:
Media Innovation, Audiovisual Production Techniques and Interactive and Direct Marketing are the most relevant.
More than 8500 advertisements compete in the Festival, and around 2000 delegates from
Ibero-America
Ibero-America ( es, Iberoamérica, pt, Ibero-América) or Iberian America is a region in the Americas comprising countries or territories where Spanish language, Spanish or Portuguese language, Portuguese are predominant languages (usually form ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
participate of the event every year.
The winners of FIAP are included into
ABC Show
ABC Show (Advertising Best Collection) is an advertising festival which demonstrates the collection of most awarded commercials and prints of the leading international advertising awards.
Description
ABC Show was established on 6 November 2002 by ...
{{coord missing, Argentina
Film festivals in Argentina
Arts festivals in Argentina