Fernanda Lima
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Fernanda Cama Pereira Lima (; born 25 June 1977) is a Brazilian television presenter, actress, and model. In spite of a short career in film and
telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...
s, she has established herself in popular culture, as a host to a variety of shows on
MTV Brasil MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version ...
, Rede TV!, and
TV Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station ...
. In 2014, she has been contracted by
FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...
to be the
muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...
of the
World Cup A world cup is a global sporting competition in which the participant entities – usually international teams or individuals representing their countries – compete for the title of world champion. The event most associated with the concept i ...
and of the
Ballon d'Or The Ballon d'Or (; ) is an annual football award presented by French news magazine ''France Football'' since 1956. Between 2010 and 2015, in an agreement with FIFA, the award was temporarily merged with the FIFA World Player of the Year (fo ...
.


Biography

Fernanda Lima was born in
Porto Alegre Porto Alegre (, , Brazilian ; ) is the capital and largest city of the Brazilian state of Rio Grande do Sul. Its population of 1,488,252 inhabitants (2020) makes it the List of largest cities in Brazil, twelfth most populous city in the country ...
,
Rio Grande do Sul Rio Grande do Sul (, , ; "Great River of the South") is a Federative units of Brazil, state in the South Region, Brazil, southern region of Brazil. It is the Federative_units_of_Brazil#List, fifth-most-populous state and the List of Brazilian st ...
. She is of
Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...
and
Catalan Catalan may refer to: Catalonia From, or related to Catalonia: * Catalan language, a Romance language * Catalans, an ethnic group formed by the people from, or with origins in, Northern or southern Catalonia Places * 13178 Catalan, asteroid #1 ...
descent. One of three children – she has two brothers, Rodrigo and Rafael – of two professors of
physical education Physical education, often abbreviated to Phys Ed. or P.E., is a subject taught in schools around the world. It is usually taught during primary and secondary education, and encourages psychomotor learning by using a play and movement explorati ...
, as a child, she showed interest in journalism and the art world, creating choreographies prepared at parties and family gatherings. She also went to the streets with her cousins carrying cameras to do research on voting at election, editing the material recorded at home.


Career


Modeling

She began her modeling career at the age 14, when she was discovered by a photographer, and she ended up living for five months in Japan,
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
, and Zurich in 1990 as a teenager. When she returned to in Brazil, she moved to
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
. As a model, in Brazil and abroad, she has been photographed for dozens of covers and fashion editorials in publications such as ''
L'Officiel ''L'Officiel'' () is a French fashion magazine with a USA edition. It has been published in Paris since 1921 and targets upper-income, educated women aged from 25 to 49. In 2006, it had a circulation of 101,719. A men's edition of ''L'Officiel'', ' ...
'', '' I-D'', ''
Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramati ...
'', ''
Marie Claire ''Marie Claire'' is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on wo ...
'', ''
Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...
'', '' GQ'', and ''Trip'', among others, and advertising campaigns for the
Benetton Group Benetton Group S.r.l. () is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizio ...
in Italy.


Television

In 1999 she made her television debut on MTV Brazil, in ''Mochilão MTV''. While making this programme, she went to Hawaii, it was there where she decided to study
Communications Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...
and she went back to
Sao Paulo SAO or Sao may refer to: Places * Sao civilisation, in Middle Africa from 6th century BC to 16th century AD * Sao, a town in Boussé Department, Burkina Faso * Saco Transportation Center (station code SAO), a train station in Saco, Maine, U.S ...
, where she attended and graduated in Journalism from
Centro Universitário das Faculdades Metropolitanas Unidas Centro Universitário das Faculdades Metropolitanas Unidas is a Brazilian institution of higher education located in the city of São Paulo. The university is better known by the acronym FMU, which is maintained for the sake of tradition, since ...
. In the same year, she went to work for
RedeTV! RedeTV! () is a Brazilian television network owned by Amilcare Dallevo and Marcelo de Carvalho. It is the newest television network, among the five major networks in Brazil, being a relaunch of Rede Manchete in 1999. RedeTV! has modern producti ...
, debuting in the channel on November presenting two programmes, ''Interligado'', which was aimed at a young audience and conveyed video clips and music and topics of interest to teens, and ''TV Escolha'', a movie session transmitted on Sundays and where viewers chose the films that would be shown. After nine months in RedeTV!, she was invited to return to her previous channel and, in August 2000, she again presented the ''Mochilão MTV'', '' Luau MTV'', and ''Fica Comigo'', which premiered in October of that year. In February 2005, she was hired by
Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Gr ...
to replace Angélica of ''Vídeo Game'', presenting the programme ''
Vídeo Show ''Vídeo Show'' was a long-running Brazilian television program on Rede Globo that aired from 20 March 1983 to 11 January 2019. From its debut in 1983 to 1994, the show aired weekly. From 1994 to 2019, it aired from Monday to Friday at 2p.m. Bra ...
'', during pregnancy and
maternity leave Parental leave, or family leave, is an employee benefit available in almost all countries. The term "parental leave" may include maternity, Paternity (law), paternity, and adoption leave; or may be used distinctively from "maternity leave" and ...
of the titular host. Soon after, she was invited to act in the ''Bang Bang'', set in a plot of city directly reflecting the old west Brazil, where she was the protagonist Diana Bullock. Without any training or experience in drama, she accepted the role, taking lessons martial arts and hiring a
speech therapist Speech is a human vocal communication using language. Each language uses phonetic combinations of vowel and consonant sounds that form the sound of its words (that is, all English words sound different from all French words, even if they are th ...
. Due to being inexperienced for the lead role, her portrayal of the character received several criticisms from the press, who said she was the cause of the low ratings of the telenovela. In spite of the criticisms, she was invited to play role in ''
Pé na Jaca ''Pé na Jaca'' is a Brazilian telenovela produced and aired by TV Globo from 20 November 2006 to 15 June 2007. It stars Murilo Benício, Juliana Paes, Fernanda Lima, Marcos Pasquim, Betty Lago, Fúlvio Stefanini, Alexandre Schumacher, Carla M ...
'' by Carlos Lombardi playing the role of ''Maria Bo''. She got better reviews from the viewers. After this, She got other roles in ''
Fantástico ''Fantástico'' (originally known as ''Fantástico: O Show da Vida'', Portuguese for ''Fantastic The Show of Life'') is a Brazilian weekly television news program broadcast on Sunday nights on Rede Globo since August 5, 1973, created by José Bo ...
'', ''Daqui para Frente'', and '' Por Toda Minha Vida''. In 2009 until 2018, she started presenting Amor e Sexo, a talk show that is directed at a young audience and talks about sexuality and related topics. She was contracted by
FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...
in July 2010 to present alongside her husband
Rodrigo Hilbert Rodrigo Hilbert Alberton (born 22 April 1980) is a Brazilian television presenter, actor, and former model. Early life Rodrigo was born in Orleans, Santa Catarina. He is of German and Italian descent. Career Although he also used to think ...
during the launching the emblem of the 2014 World Cup in Brazil directly from South Africa. In July 2011, with presenter Tadeu Schmidt, she hosted the draw of the
2014 World Cup Qualifiers The 2014 FIFA World Cup qualification was a series of tournaments organised by the six FIFA confederations. The 2014 FIFA World Cup featured 32 teams, with one place reserved for the host nation, Brazil. The remaining 31 places were determined b ...
. In December 2013, again alongside her husband, she presented the drawing of lots of the World Cup. Her participation in this event was seen live by more than 500 million viewers in 200 countries around the world, Causing her to be called the "
goddess A goddess is a female deity. In many known cultures, goddesses are often linked with literal or metaphorical pregnancy or imagined feminine roles associated with how women and girls are perceived or expected to behave. This includes themes of s ...
" or "
muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...
" of the World Cup by the foreign media. The neckline of the dress worn by Lima during the presentation of the draw was censored in the live broadcast of the event in Iran, one of the qualified countries of the World Cup. The Iranian media was unhappy with the sexualization of the event, with the TV presenter explaining: “To be honest with you, the dress of the lady who presents the show does not meet our broadcasting guidelines at all.”
Casey Stoney Casey Jean Stoney (born 13 May 1982) is an English professional football manager and former player who is the head coach of San Diego Wave FC. A versatile defender, she was capped more than 100 times for the England women's national football te ...
, the captain of the England women’s team at the time, also thought Lima was the wrong choice for the role. “Giving the job to a model has sent out completely the wrong message,” she said. “Unfortunately I wasn’t surprised. They could have had a woman high up in the game or else a player with proper international standing. This should have been about football.” At the end of 2013, she was included in a list of 10 Brazilians who stood out in the international news that year, prepared by
BBC Brasil BBC Brasil is the subsidiary of the BBC in Brazil. Acting as world news provider in Portuguese and news agency, BBC Brasil possesses resources such as physical installed branches in São Paulo and Rio de Janeiro and a team specially assigned in Lo ...
. In January 2014, she was the official host of the
Ballon d'Or The Ballon d'Or (; ) is an annual football award presented by French news magazine ''France Football'' since 1956. Between 2010 and 2015, in an agreement with FIFA, the award was temporarily merged with the FIFA World Player of the Year (fo ...
of
FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...
for Dutch football player
Ruud Gullit Ruud Gullit (; born Rudi Dil; 1 September 1962) is a Dutch footballer and subsequent manager who played professionally in the 1980s and 1990s as a defender, midfielder or forward. He is widely regarded as one of the greatest players of all t ...
. Because of the huge publicity around Lima, she was invited to present an award at the
19th National Television Awards The 19th National Television Awards was held at The O2 Arena on 22 January 2014. The event was presented by Dermot O'Leary, who himself was nominated for an award. The ceremony was broadcast live on ITV. Ant & Dec, '' Coronation Street'' and '' ...
alongside
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
manager
Roy Hodgson Roy Hodgson (born 9 August 1947) is a former English football manager and player. He managed 22 different teams in eight countries, beginning in Sweden with Halmstads BK in the 1976 season. He later guided the Switzerland national team to th ...
.


Personal life

Lima has a relationship with fellow actor and model
Rodrigo Hilbert Rodrigo Hilbert Alberton (born 22 April 1980) is a Brazilian television presenter, actor, and former model. Early life Rodrigo was born in Orleans, Santa Catarina. He is of German and Italian descent. Career Although he also used to think ...
, whom she met at a luau in
Ipanema Ipanema () is a neighbourhood located in the South Zone of the city of Rio de Janeiro, Brazil, between Leblon and Arpoador. The beach at Ipanema became known internationally with the popularity of the bossa nova jazz song, "The Girl from Ipane ...
,
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
and with whom she has twin sons. She is a fan of Grêmio Football Porto Alegrense, a business partner in a restaurant in
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
, a
vegetarian Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetarianism m ...
, and a practitioner of
yoga Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciou ...
.


Filmography

Television Telenovelas Film


References


External links

* * {{DEFAULTSORT:Lima, Fernanda 1977 births Living people People from Porto Alegre Brazilian people of Portuguese descent Brazilian people of Catalan descent Brazilian television actresses Brazilian female models Brazilian telenovela actresses Brazilian television presenters Brazilian emigrants to the United States Brazilian women television presenters