Hallmark Movies Now (formerly called Feeln and originally SpiritClips) is an on-demand streaming video service that offers family-friendly movies, documentaries and short films. The company was founded in 2007 by Academy Award-winning producer Robert N. Fried. Hallmark Movies Now is owned by

Hallmark Cards Hallmark Cards, Inc. is a private, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was award ...

and based out of

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

History

Hallmark Movies Now was founded in 2007 as SpiritClips. The company was started by Robert N. Fried, a film producer and studio executive who has produced movies such as ''

Rudy Rudy or Rudi is a masculine given name, sometimes short for Rudolf, Rudolph, Rawad, Rudra, Ruairidh, or variations thereof, a nickname and a surname which may refer to: People Given name or nickname *Rudolf Rudy Andeweg (born 1952), Dutch poli ...

'' and '' Hoosiers''. Fried created SpiritClips as a collection of family-friendly and inspirational films. In April 2012, SpiritClips was acquired by

, the largest greeting card manufacturer in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

. Prior to the acquisition, SpiritClips had been working with Hallmark as the official provider for Hallmark's Hall of Fame series of inspirational films. In September 2014, the company was rebranded as Feeln. On October 3, 2017, the service was relaunched as Hallmark Movies Now. In November 2017, the service was available on Amazon Channels. Movies Now first original series, ''

When Hope Calls ''When Hope Calls'' is an American drama television series. The series is a spin-off of Hallmark Channel's ''When Calls the Heart'', which is based on the ''Canadian West'' book series by Janette Oke. It premiered on August 30, 2019 as the inau ...

'', a spin-off of Hallmark Channel’s ''

When Calls the Heart ''When Calls the Heart'' is an American television drama series, inspired by Janette Oke's book of the same name from her ''Canadian West series'', and developed by Michael Landon Jr. The series began airing on the Hallmark Channel in the Uni ...

'', debuted in August 2019.

Operations

Hallmark Movies Now is an on-demand video streaming service similar to

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...

that provides movies, documentaries, and short films that are suitable for all audiences, specifically families. Hallmark Movies Now also edits films that do not have content suitable for all ages to have a PG rating, similar to how films are edited to be shown on cable TV. Along with iOS, Android, Roku and Amazon Fire and Channels, Crown Media is offering the streaming services to its existing multichannel video-programming distributors.

Programming

Hallmark Movies Now's programming consists of 800 and 1,000 hours not on the linear Hallmark channels. Seasons one and two of ''

Chesapeake Shores ''Chesapeake Shores'' is a drama television series, based on the novel series of the same name by Sherryl Woods, produced by Chesapeake Shores Productions Inc in association with Borderline Distribution. The series had a two-hour premiere on the ...

'' were available via the service while season three was on

Hallmark Channel The Hallmark Channel is an American television channel owned by Crown Media Holdings, Inc., which in turn is owned by Hallmark Cards, Inc. The channel's programming is primarily targeted at families, and features a mix of television movies a ...

in the summer 2018.

Original TV programming

Notes

References