Feed The Deed, also known as #FeedtheDeed, is a social media
pay-it-forward initiative that started in February 2014. Participants film themselves performing a creative
random act of kindness A random act of kindness is a nonpremeditated, inconsistent action designed to offer kindness towards the outside world. The phrase "practice random kindness and senseless acts of beauty" was written by Anne Herbert on a placemat in Sausalito, Cali ...
, then nominate friends and family to continue on the chain. The participant usually uploads a video or pictures of the kind act to
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
, then will tag four or five friends in the post. The nominated person is generally told to complete the task within 24 hours.
Since this initiative was started, over 10,000 #FeedtheDeed posts have been uploaded to various forms of social media.
The trend is most popular in Canada, United States, United Kingdom, Australia, and Mexico, but has since spread to over 30 countries.
The act of kindness can be anything – from donating food and clothes to the homeless, to giving blood.
History
Feed The Deed originated as a response to the
Neknominate drinking game, in which participants film themselves drinking alcohol then nominate friends to do the same.
Josh Stern, a medical student at the
University of Ottawa
The University of Ottawa (french: Université d'Ottawa), often referred to as uOttawa or U of O, is a bilingual public research university in Ottawa, Ontario, Canada. The main campus is located on directly to the northeast of Downtown Ottaw ...
, posted his original #FeedtheDeed video to his Facebook page. He was then contacted by his friend Russell Citron, who is president and founder of the non-profit organization
Kindness Counts. The two decided to collaborate on the project by taking Stern's #FeedtheDeed moniker and running it through Citron's organization Kindness Counts.
Stern says that the inspiration for #FeedtheDeed came from a
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
video in which Brent Lindeque decided to use his neknomination to give food to a homeless man instead of drinking alcohol. Lindeque is currently running a similar campaign in
South Africa
South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
called #ChangeOneThing.
Feed the Deed has been run through the "Kindness Counts" Facebook page.
See also
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Altruism
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Charity (practice)
The practice of charity is the voluntary giving of help to those in need, as a humanitarian act, unmotivated by self-interest. There are a number of philosophies about charity, often associated with religion.
Etymology
The word ''charity'' or ...
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Charitable organization
A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, religious or other activities serving the public interest or common good).
The legal definition of a ...
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Effective altruism
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Empathy-altruism Empathy-altruism is a form of altruism based on moral emotions or feelings for others.
Social exchange theory holds that in seemingly altruistic behavior benefits to the altruist outweigh the costs the altruist bears and thus such behavior is sel ...
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Free Money Day
Free Money Day is an annual global event held since 2011 as a social experiment and to promote sharing and alternative economic ideas.
Overview
The day is held annually on September 15, the anniversary of the Lehman Brothers' 2008 filing fo ...
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Ice Bucket Challenge
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyo ...
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List of awards for volunteerism and community service
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Mitzvah
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Parable of the Good Samaritan
The parable of the Good Samaritan is told by Jesus in the Gospel of Luke. It is about a traveler (implicitly understood to be Jewish) who is stripped of clothing, beaten, and left half dead alongside the road. First, a Jewish priest and then ...
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Philanthropy
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The Sheep and the Goats
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
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Suspended coffee
Suspension or suspended may refer to:
Science and engineering
* Suspension (topology), in mathematics
* Suspension (dynamical systems), in mathematics
* Suspension of a ring, in mathematics
* Suspension (chemistry), small solid particles suspend ...
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Random Acts of Kindness Day
Random Acts of Kindness Day is a day to celebrate and encourage random acts of kindness. "It's just a day to celebrate kindness and the whole pay it forward mentality", said Tracy Van Kalsbeek, executive director of the Stratford Perth Communit ...
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Volunteerism
Volunteering is a voluntary act of an individual or group freely giving time and labor for community service. Many volunteers are specifically trained in the areas they work, such as medicine, education, or emergency rescue. Others serve ...
References
{{reflist
External links
Kindness Counts
Giving