Karl Fazer Milk Chocolate, commonly known as Fazer Blue ( fi, Fazerin Sininen, sv, Fazers blå Finnish brand of

milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...

owned by the Fazer corporation. The common name derives from the iconic blue color of its wrapper, which is a registered

color trademark A colour trade mark (British English) or color trademark (American English) is a non-conventional trade mark where at least one colour is used to perform the trade mark function of uniquely identifying the commercial origin of products or services ...

of the Fazer corporation. Fazer Blue is often ranked as the best-selling confectionery in Finland. It also regularly polls as the most respected brand among Finns, particularly in polls conducted by the magazine ''Markkinointi & Mainonta'' and the polling organization Taloustutkimus OY. The chocolate is widely considered a part of Finnish cultural heritage and

cuisine A cuisine is a style of cooking characterized by distinctive ingredients, techniques and dishes, and usually associated with a specific culture or geographic region. Regional food preparation techniques, customs, and ingredients combine to ...

. It owes its unique taste to the use of fresh milk in production, as opposed to powdered and

condensed milk Condensed milk is cow's milk from which water has been removed (roughly 60% of it). It is most often found with sugar added, in the form of ''sweetened condensed milk'' (SCM), to the extent that the terms "condensed milk" and "sweetened condense ...

commonly used in chocolate manufacturing. Compared to other chocolates, Fazer Blue also has a relatively high milk concentration. The chocolate is sold in various forms and amounts, ranging from slabs to boxes of confectionery pieces. Fazer Blue chocolate bar

History

The chocolate was brought to market in 1922. According to the Fazer corporation, the Swiss recipe was a gift to the Fazer family from an Englishman. The recipe has remained unchanged since. In 2001, the Fazer Blue color,

Pantone Pantone LLC (stylized as PANTONE) is a limited liability company headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System (PMS), a proprietary color space used in a variety of industries, notably graphi ...

C 280 , became Finland's first

. At the

2012 Summer Olympics The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, th ...

, Karl Fazer Milk Chocolate sponsored the Finnish sailing team.

References

{{reflist

External links

Fazer Blue product page
Chocolate Chocolate bars Finnish confectionery Brand name confectionery Products introduced in 1922 Fazer