''Fashion'' is a Canadian

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

published by

St. Joseph Communications St. Joseph Communications is a Canadian communications company based out of Toronto. It is one of Canada's largest privately owned communications and media companies. The company currently has three divisions: * The print business - SJC Print * ...

. Established in 1977, it is currently based in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

(with satellite offices in

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, maki ...

and

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...

), publishes 10 issues a year and has a total readership of 1.85 million (PMB Oct 2010). The magazine covers international, national, local fashion and beauty trends, and news. It aims to reach affluent, style-conscious urban women. The magazine's first editor-in-chief was John MacKay, who had previously been responsible for

Toronto Life ''Toronto Life'' is a monthly magazine about entertainment, politics and life in Toronto, Ontario, Canada. ''Toronto Life'' also publishes a number of annual special interest guides about the city, including ''Real Estate'', ''Stylebook'', ''Eatin ...

's men's fashion supplements. The current editor-in-chief is Bernadette Morra. Prior to joining ''Fashion'', Morra spent 23 years at the ''

Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and par ...

'', first as fashion writer, then (since 1993) as fashion editor. She left the ''Star'' in 2008 to work as a freelance writer. In 2009, ''Fashion'' launched its men's magazine ''Men's FASHION'' as a bi-annual special interest publication. In 2012, they added a Holiday issue, in addition to the Spring/Summer and Fall/Winter editions. The current editor-in-chief of ''Men’s FASHION'' is Canadian journalist David Livingstone. St. Joseph Communications, the magazine's publisher, also publishes ''

'', ''Canadian Family'', ''

Chatelaine Chatelaine may refer to: * Chatelaine (chain), a set of short chains on a belt worn by women and men for carrying keys, thimble and/or sewing kit, etc. * Chatelaine (horse), a racehorse * ''Chatelaine'' (magazine), an English-language Canadian wo ...

'', ''

Quill & Quire ''Quill & Quire'' is a Canadian magazine about the book and publishing industry. The magazine was launched in 1935 and has an average circulation of 5,000 copies per issue, with a publisher-claimed readership of 25,000. ''Quill & Quire'' reviews ...

'' and ''Where Canada'' magazines.

Website and digital brand expansion

''Fashions website was launched in the summer of 2000. In 2008, ''Fashion'' began making noticeable efforts to expand their online presence. In March of 2008, ''Fashion'' announced a content partnership with MySpace Canada, which included exposure of behind-the-scenes news as well as videos and photo galleries. Just a month later, the magazine announced a national "Reporter Search." This search involved an effort to locate ten Canadian style bloggers willing to write on fashion trends present within their communities. The winners of the Reporter Search contest were provided with a year-long blog spot on the ''Fashion'' website in addition to other prizes. In a 2008 interview, online editor Jennifer Campbell outlined the multi-pronged strategy that was bringing the site success. This strategy included daily blogging, community outreach, slideshows, newsletters and social media networking. At the time, the site received nearly 100,000 visitors per month. The two most popular sections included "''FASHION'' ''Lovelies''" (a weekly street fashion snap) and "''FASHION'' ''Reporters''" (the aforementioned blogs resulting from the Reporter Search contest). Video presence played a notable role in Fashionmagazine.com's early online marketing strategy. In October 2009, ''Fashion'' was recognized with the "Best Video" award at the Canadian Online Publishing Awards. The site was a finalist for the same "Best Video" award once again in 2010. ''Fashion'' also won top prize in the cross-platform category for an online men's style guide, which contained video use as well.
Randi Bergman
replaced Campbell in December 2010 after the latter left for a role with rival Canadian fashion publication ''

Flare A flare, also sometimes called a fusée, fusee, or bengala in some Latin-speaking countries, is a type of pyrotechnic that produces a bright light or intense heat without an explosion. Flares are used for distress signaling, illumination, ...

''. Shortly thereafter, Paige Dzenis joined the team as associate online editor. In 2011, ''Fashion'' was selected as a finalist for "Website of the Year" at both the

Canadian National Magazine Awards The National Media Awards Foundation (NMAF) is a Canadian charity whose mission is to recognize excellence in the content and creation of Canadian magazines and Canadian digital publishing through two annual awards programs: the National Magazine ...

and the Canadian Online Publishing Awards. That same year, the site underwent an extensive redesign by Randi Bergman, Paige Dzenis, Laura Antonik, Gary Campbell and Michelle Darwin. Subsequently, the website won two silver awards at the 2012 Canadian National Magazine Awards—one for best digital design, and one for best multimedia feature for the "At The Shows/Spring 2012" package. In August 2012, it was announced that ''Fashion'' had the largest

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

following of any magazine in Canada, with 352,079 followers. This success was attributed to the brand being an early adopter of social media. In August 2013, the brand launched an online shopping extension called "FASHION Shopping" featuring clothing and accessory items selected by the editors that can be purchased.

References

{{St. Joseph Communications 1977 establishments in Ontario Monthly magazines published in Canada Fashion magazines published in Canada Magazines published in Toronto Magazines established in 1977 St. Joseph Media magazines