Farfel the Dog
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Farfel the Dog is a hound dog ventriloquist's dummy created by Jimmy Nelson. The Farfel character is best known for
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
commercials for Nestlé's Quik which ran from 1953 to 1965. An original talking Farfel can be seen at the Chocolate Experience Museum, located in
Burlington, Wisconsin Burlington is a city in Racine and Walworth counties in the U.S. state of Wisconsin, with the majority of the city located in Racine County. The population of the city was 11,047 as of the 2020 census. History Prior to the arrival of Europea ...
.


Creation

In 1950, while working a late show in a
Wichita, Kansas Wichita ( ) is the largest city in the U.S. state of Kansas and the county seat of Sedgwick County. As of the 2020 census, the population of the city was 397,532. The Wichita metro area had a population of 647,610 in 2020. It is located in ...
nightclub with his human dummy Danny O'Day,
ventriloquist Ventriloquism, or ventriloquy, is a performance act of stagecraft in which a person (a ventriloquist) creates the illusion that their voice is coming from elsewhere, usually a puppeteered prop known as a "dummy". The act of ventriloquism is ve ...
Jimmy Nelson picked up a stuffed dog left by a patron on the piano, and improvised a low-pitched voice to make it talk. This gave him the idea for a new character which he commissioned from
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
dummy maker Frank Marshall. Nelson named it ''Farfel'', after the Jewish pasta dish he had seen on the menu of resorts in the
Borscht Belt The Borscht Belt, or Jewish Alps, is a colloquial term for the mostly defunct summer resorts of the Catskill Mountains in parts of Sullivan, Orange, and Ulster counties in the U.S. state of New York, straddling both Upstate New York and the nort ...
on his tour route. Farfel was an instant hit, and contributed to the rise in Nelson's popularity as he began to transition from live performance touring to
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
. Farfel would frequently say: "No, I wouldn't say that", based on the Great Gildersleeve character Peavey the Druggist's drawled catchphrase "Well now I wouldn't say that."


Nestlé commercials

Beginning in 1955, Farfel sang the last word of the Nestlé
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
, after the first two lines were sung by Nelson's human dummy Danny O'Day:
Danny: "N-E-S-T-L-E-S, Nestlé's makes the very best...
Farfel: Choc'-late
At the end, Farfel's mouth would close with a distinctive clap, uncharacteristic of proper ventriloquist's technique. The sound was the result of Nelson's nervousness at his audition for the Nestlé executives; his hands sweated, resulting in his finger slipping off of the mouth control. The executives liked the effect so much, they insisted that Nelson keep it in. The commercials ran for 10 years from 1955 to 1965. Farfel made a brief comeback in the mid-1990s for a Nestlé's candy Christmas promo, with a send-in offer for a stuffed Farfel doll.


In popular culture

Archie Bleyer Archibald Martin Bleyer (June 12, 1909 – March 20, 1989) was an American song arranger, bandleader, and record company executive. Early life Bleyer was born in the Corona section of the New York City borough of Queens. His father was a well-kn ...
of
Cadence Records Cadence Records was an American record company based in New York City whose labels had a picture of a metronome. It was founded by Archie Bleyer, who had been the musical director and orchestra leader for Arthur Godfrey in 1952. Cadence also lau ...
originally wanted Nelson to appear on the
Everly Brothers The Everly Brothers were an American rock duo, known for steel-string acoustic guitar playing and close harmony singing. Consisting of Isaac Donald "Don" Everly (February 1, 1937 – August 21, 2021) and Phillip "Phil" Everly (January 19, 193 ...
' 1959 recording of "Bird Dog" and use the voice of Farfel on the choruses, but that idea fell through. In an episode of '' Seinfeld'', entitled " The Dog", Farfel was also the name of the dog that Jerry ends up "dogsitting" after the dog's owner suffers a heart attack while sitting next to Jerry on an airplane. In the '' Curb Your Enthusiasm'' episode “The Terrorist Attack”, Larry David sings the Nestle's jingle whilst apologizing and ends his song with the distinctive clap.


References


Further reading

* ''A Jimmy Nelson Celebration: 70 Years of Laughter'' by Tom Ladshaw and Marjorie Engesser, CreateSpace Independent Publishing Platform (2015) Cereal advertising characters Dog mascots Male characters in advertising
Farfel Farfel (Yiddish: פֿאַרפֿל, ''farfl''; from Middle High German ''varveln'') is small pellet- or flake-shaped pasta used in Ashkenazi Jewish cuisine. It is made from a Jewish egg noodle dough and is frequently toasted before being cooked. ...
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