Fame House is a Philadelphia-based

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

and e-commerce agency, with satellite offices in Los Angeles and New York City, that specializes in direct-to-consumer services for the music and entertainment industries, focused on building, marketing, managing, and monetizing its clients' online presence. Founded by Michael Fiebach in 2011 following years working for

DJ Shadow Joshua Paul Davis (born June 29, 1972), better known by his stage name DJ Shadow, is an American DJ, songwriter and record producer. His debut studio album, '' Endtroducing.....'' was released in 1996. Biography Early years (1989–1995) DJ Sha ...

, the company was acquired by SFX Entertainment in 2013 for an undisclosed sum, and is the first company to monetize music through BitTorrent (as a result of which,

Music Ally Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...

named it one of the Top 40 Music Industry Disruptors for 2013). In 2015,

Philadelphia (magazine) ''Philadelphia'' (also called "''Philadelphia'' magazine" or referred to by the nickname "Phillymag", once called ''Greater Philadelphia'') is a regional monthly magazine published in Philadelphia, Pennsylvania by the Lipson family of Philadelphia ...

named Fame House one of Philly's 20 Coolest Companies. On May 27, 2016, Universal Music Group announced that it had acquired Fame House from SFX Entertainment, following SFX's filing for Chapter 11. UMG announced that Mike Fiebach would remain as CEO, and Eric Hahn would become the Chief Strategy and Marketing Officer, and that they would report into

Boyd Muir Boyd Muir is a music industry executive and the chief financial officer and executive vice president of Universal Music Group. Career Muir's music industry career began in the entertainment media division of Ernst & Young in London from 1984 until ...

, UMG's Executive Vice President and CFO, and Michele Anthony, Executive Vice President. According to Fame House, they claim to have begun with clients such as

, and

Pretty Lights Derek Vincent Smith (born November 25, 1981), known by his stage name Pretty Lights, is an American electronic music producer. Pretty Lights was originally a music project consisting of Smith and Michal Menert, who left after the release of their ...

, and further claim to have worked with artists such as

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...

. Eminem's manager, Paul Rosenberg, refers to Fame House as a "nimble, cutting-edge company to support our online marketing, social media, and merchandising endeavors." Following the acquisition of Fame House by UMG, the company has continued to expand, including work with Justin Bieber's e-commerce operation. Philly.com wrote an article following the acquisition, exploring Fame House's place in the expanding Philly music and startup scene. Eric Hahn, the CMO of Fame House, was named as

Drexel University Drexel University is a private research university with its main campus in Philadelphia, Pennsylvania. Drexel's undergraduate school was founded in 1891 by Anthony J. Drexel, a financier and philanthropist. Founded as Drexel Institute of Art, S ...

's Young Alumni Entrepreneur Award in 2015 for his work with Fame House. In 2016, Fame House was chosen as a Philadelphia Future 50 company by SmartCEO Magazine. These awards are given to the fastest-growing mid-sized companies in the region.

References

{{reflist Branding companies of the United States