Fairwood () is a fast food chain offering Chinese and Western food. Founded in December 1972 in the

Tsuen Wan Tsuen Wan (formerly also spelled Tsun Wan) is a town built on a bay in the western New Territories of Hong Kong, opposite of Tsing Yi Island across Rambler Channel. The market town of Tsuen Wan emerged from the surrounding villages and flee ...

district of Hong Kong, its current headquarters are located in

North Point North Point is a mixed-use urban area in the Eastern District of Hong Kong. Located in the northeastern part of Hong Kong Island, the area is named after a cape between Causeway Bay and Tsat Tsz Mui that projects toward Kowloon Bay. Locat ...

. Since that time, the company has grown to 98 outlets all over

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

(94 fast food, 2 cafes and 2 specialty restaurants) and 13 locations in

Mainland China "Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...

including major cities such as

Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...

Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...

and

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

. Behind

Café de Coral Café de Coral Holdings, Ltd. () is a fast-food restaurant group that owns and operates fast-food chains and restaurants, including Café de Coral, Super Super, The Spaghetti House, Oliver's Super Sandwiches, Ah Yee Leng Tong, and others. Foun ...

, Fairwood is the second largest fast food chain in

and serves over 100,000 customers each day. Fairwood operates three main businesses including its core fast food business, an institutional catering business primarily designed for school lunches, and a third business that operates specialty restaurants including Buddy Cafe, Cafe Porto and Cafe Oasis.

History

Fairwood was founded by Dennis Lo Fong-cheung, brother of

Vitasoy Vitasoy () is a Hong Kong beverage company. It hosts a brand of beverages and desserts named ''Vita''. Founded in 1940, it now operates under the Vitasoy International Holdings Limited. Its headquarters are in Tuen Mun, New Territories, Hon ...

founder

Lo Kwee-seong Dr. Lo Kwee-seong, CBE, JP (; 2 February 1910 – 5 May 1995) was a Hong Kong businessman, investor and philanthropist. He was the founder of the Vitasoy, a well-known soymilk drink company in Hong Kong. He was also an unofficial member of th ...

and

founder Victor Lo Tang-seong. It opened its first restaurant in December 1972 in Chung On Street,

, and its second in Fuk Wing Street,

Sham Shui Po Sham Shui Po is an area of Kowloon, Hong Kong, situated in the northwestern part of the Kowloon Peninsula, north of Tai Kok Tsui, east of Cheung Sha Wan and south of Shek Kip Mei (). It is located in and is the namesake of the Sham Shui ...

, five years later. By September 1991, when Fairwood made its initial public offering, it had expanded to 52 locations and operated its own facility for processing food in an effort to lower costs and maintain consistency. On 31 December 2008, Fairwood announced that Chan Chee Shing would replace Dennis Lo as CEO of Fairwood Holdings, with Mr Lo retaining his position as Chairman.

Rebranding

Fairwood originally adopted a green color scheme in its first stores and used a happy clown on its logo. Its name literally means "big happiness". The

SARS Severe acute respiratory syndrome (SARS) is a viral respiratory disease of zoonotic origin caused by the severe acute respiratory syndrome coronavirus (SARS-CoV or SARS-CoV-1), the first identified strain of the SARS coronavirus species, ''seve ...

outbreak in 2003 had a negative impact on the fast food industry in

and as a result, Fairwood conducted research and subsequently rebranded itself. It contracted graphics designer Alan Chan to design its new logo, that of a "jumping man" which is made to resemble the Chinese character for "big" (大). Overnight, Fairwood changed all the signs on its stores. On 18 November 2003, Fairwood launched a new flagship store in

Causeway Bay Causeway Bay is an area and a bay on Hong Kong Island, Hong Kong, straddling the border of the Eastern and the Wan Chai districts. It is a major shopping, leisure and cultural centre in Hong Kong, with a number of major shopping centres. Th ...

. The new store concept, designed by Steve Leung and Yasumichi Morita, featured shades of orange, vinyl material, and an overall vibrant look that was intended to increase the restaurant's appeal. In addition to a visual redesign, Fairwood reformulated and improved its signature dishes and released them under the "Ah Wood" brand. These dishes included such favorites as curry beef brisket and baked pork chop over rice. Fairwood also banned smoking in all of its restaurants, a first for any fast food chain in Hong Kong at the time. This was before the public smoking ban in indoor areas in Hong Kong in 2007.

Expansion

In March 2007, Fairwood announced its plans to increase its restaurant count to 100 in

and to 30 in

by 2010. This expansion will be accompanied by a marketing campaign featuring celebrities in order to attract a more youthful crowd. In addition, Fairwood will expand its menu in its Mainland outlets to better cater to local tastes.

Fare

Fairwood serves fast food, including a blend of Chinese, Japanese and Western cuisine. The menu changes throughout the day and is split into 4 meal times: Breakfast, Lunch, Afternoon Tea and Dinner. In addition, some items may sell out and be replaced by others. The entire menu is evaluated and rotated on a weekly basis. In all, Fairwood cycles around over 200 dishes. Dishes themselves include staples such as

Siu Mei ''Siu mei'' () is the generic Cantonese name of meats roasted on spits over an open fire or a large wood-burning rotisserie oven. It creates a unique, deep barbecue flavor and the roast is usually coated with a flavorful sauce (a different sa ...

, baked

pork chop A pork chop, like other meat chops, is a loin cut taken perpendicular to the spine of the pig and is usually a rib or part of a vertebra. Pork chops are unprocessed and leaner than other cuts. Chops are commonly served as an individual por ...

with

rice Rice is the seed of the grass species '' Oryza sativa'' (Asian rice) or less commonly ''Oryza glaberrima'' (African rice). The name wild rice is usually used for species of the genera '' Zizania'' and '' Porteresia'', both wild and domesticat ...

curry A curry is a dish with a sauce seasoned with spices, mainly associated with South Asian cuisine. In southern India, leaves from the curry tree may be included. There are many varieties of curry. The choice of spices for each dish in trad ...

beef Beef is the culinary name for meat from cattle (''Bos taurus''). In prehistoric times, humankind hunted aurochs and later domesticated them. Since that time, numerous breeds of cattle have been bred specifically for the quality or quantit ...

brisket Brisket is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts, though the definition of the cut differs internationally. The brisket muscles include the superficial and deep pectora ...

and twists on Western dishes such as

fried egg A fried egg, also known as sunny-side up is a cooked dish made from one or more eggs which are removed from their shells and placed into a frying pan and fried. They are traditionally eaten for breakfast in many countries but may also be ser ...

s with

luncheon meat Lunch meats—also known as cold cuts, luncheon meats, cooked meats, sliced meats, cold meats, sandwich meats, and deli meats—are precooked or cured meats that are sliced and served cold or hot. They are typically served in sandwiches or on ...

, spaghetti bolognaise and baked macaroni with

ham Ham is pork from a leg cut that has been preserved by wet or dry curing, with or without smoking."Bacon: Bacon and Ham Curing" in ''Chambers's Encyclopædia''. London: George Newnes, 1961, Vol. 2, p. 39. As a processed meat, the term "ham ...

. Soups such as

Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...

borscht Borscht () is a sour soup common in Eastern Europe and Northern Asia. In English, the word "borscht" is most often associated with the soup's variant of Ukrainian origin, made with red beetroots as one of the main ingredients, which g ...

are also served. On occasion, more seasonal dishes will be served. For example,

hot pot Hot pot or hotpot (), also known as soup-food or steamboat, is a cooking method that originated in China. A heat source on the dining table keeps a pot of soup stock simmering, and a variety of Chinese foodstuffs and ingredients are served b ...

and

clay pot Pottery is the process and the products of forming vessels and other objects with clay and other ceramic materials, which are fired at high temperatures to give them a hard and durable form. Major types include earthenware, stoneware and porc ...

dishes are served in the winter, when they are typically consumed. :''Sample dishes:''

Service and preparation

As is customary in most HK-style fast food restaurants and

fast casual restaurants A fast casual restaurant, found primarily in the United States and Canada, does not offer full table service, but advertises higher quality food than fast food restaurants, with fewer frozen or processed ingredients. It is an intermediate conc ...

, customers view the menu on the wall and order at the counter. Customers can pay using cash, AliPay, WeChat Pay or Octopus card. Most dishes are prepared to order, and the customer will pick them up when they are ready. Seating is first-come, first-served.

References

External links

Official website
{{Hong Kong restaurants Companies listed on the Hong Kong Stock Exchange Fast-food chains of China Fast-food chains of Hong Kong Catering and food service companies of Hong Kong Hong Kong brands Chinese restaurants Restaurants established in 1972 1972 establishments in Hong Kong