FTX Games is an American

video game publisher A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. They often finance the development, sometimes by paying a video game developer ( ...

based in

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...

. Originally founded as Funtactix in 2006, the company was acquired by

Playtech Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-o ...

in March 2016 and was rebranded as FTX Games. In July 2020, FTX Games was acquired by Tilting Point Media.

History

Funtactix was founded in

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

in 2006 by Yaron Leifenberg and Ilan Graicer, backed by

Jerusalem Venture Partners Jerusalem Venture Partners (JVP) is an international Venture capital in Israel, venture capital firm founded in 1993. The fund specializes in investments in Startup company, startup companies, focusing on digital media, enterprise software, semic ...

(JVP) and

Benchmark Capital Benchmark is a venture capital firm based in San Francisco that provides seed money to startups. History The firm's most successful investment was a 1997 investment of $6.7 million in eBay for 22.1% of the company. In 2011, it invested $12 mill ...

. Based on an internally developed engine, the company launched ''Moondo'', which enabled players to create and port their character

avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...

across web-based, online 3D

multiplayer A multiplayer video game is a video game in which more than one person can play in the same game environment at the same time, either locally on the same computing system (couch co-op), on different computing systems via a local area network, or ...

games. In 2009, the company switched to a

Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid ...

and

HTML5 HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and final major HTML version that is a World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML ...

platform to create IP-based games. This included a partnership with

Paramount Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...

, to create licensed social games for select IPs, such as ''Rango: The World'' or ''Mission: Impossible - The Game'', based on the Rango and Mission: Impossible film franchises, respectively''.'' In partnership with

Lions Gate Entertainment Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered in ...

, Funtactix announced ''The Hunger Games Adventures'' in 2012 based on

The Hunger Games ''The Hunger Games'' is a series of young adult dystopian novels written by American author Suzanne Collins. The first three novels are part of a trilogy following teenage protagonist Katniss Everdeen, and the fourth book is a prequel set ...

film series. The game was released on

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

(March 23, 2012),

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...

(September 2012), and iPhone (February 7, 2013). By 2016, Funtactix was acquired by

and officially

rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

as FTX Games. In July 2020, FTX Games was acquired by Tilting Point Media.

Games

Awards

* 2013 Webby – Best Social Game on Tablet and Other Devices * 2013 Webby – People’s Voice Award * 2013 Variety – Best Entertainment IP-based Mobile Game * 2012 Forbes – Top 10 Tech Company in IsraelForbes – Top 10 Tech Company in Israel
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References

External links

* {{Official website, http://www.ftxgames.com Video game companies established in 2006 2006 establishments in Israel Companies based in San Diego Mobile game companies Video game development companies 2016 mergers and acquisitions Video game companies based in California Video game publishers