Fomento Económico Mexicano, S.A.B. de C.V., doing business as FEMSA,
is a Mexican multinational beverage and retail company headquartered
in Monterrey, Mexico. It operates the largest independent Coca-Cola
bottling group in the world and the largest convenience store chain in
Mexico. It is also the second largest shareholder of Heineken
FEMSA reported revenues of US$19.2 billion for 2014, making it the
fifth largest company of Mexico. It has operations in Latin America
and the Philippines, mainly through bottling plants. It is well known
Mexico for its convenience store chain Oxxo, its previously owned
Cuauhtémoc Moctezuma Brewery
Cuauhtémoc Moctezuma Brewery (exchanged in 2010 for a 20% stake in
Heineken), and for being the owner of the C.F. Monterrey, a Mexican
First-Division football team.
FEMSA is listed on the
Mexican Stock Exchange
Mexican Stock Exchange since 1978 and in the
NYSE through ADRs since 1998. It is a constituent of the IPC, the main
benchmark index of the Mexican Stock Exchange, and of the S&P
Latin America 40, which includes leading, blue chip companies from
2.3 Investment in the
FEMSA Negocios Estratégicos
2.4.3 Plásticos Técnicos Mexicanos (PTM)
3 Cascade Investments LLC
4 Lácteos Santa Clara
6 See also
FEMSA's roots can be traced back to the foundation of Cervecería
Cuauhtémoc in 1890 by Isaac Garza de la Garza (married to Consuelo
Sada Muguerza), Francisco G. Sada Muguerza, Alberto Sada Muguerza,
José Muguerza Crespo, José Calderón Muguerza, and José María
Schneider. Cervecería Cuauhtémoc was close to bankruptcy when its
founders were forced to leave the country, after the brewery was taken
over by Villistas and Carrancistas during the
Mexican Revolution in
By 1936, the Garza and Sada families owned two interrelated groups,
the Cervecería Cuauhtémoc and the Vidriera Monterrey. In 1936 both
families decided to reorganize their stock holdings through the
creation of Valores Industriales S.A. (later known as FEMSA) as a
holding company to control both families' shares, especially
Cervecería Cuauhtémoc and FAMOSA (Fábricas Monterrey, S.A.).
In 1988, after restructuring the company's debt,
Económico Mexicano, S.A. de C.V.), the main subsidiary of VISA, was
constituted by Eugenio Garza Lagüera, bringing together the beer,
packaging, soft-drink and retail companies.
FEMSA is divided into four business units:
FEMSA owns 47.9% of the world's second largest bottler of Coca-Cola,
Coca-Cola FEMSA, S.A. de C.V. (NYSE: KOF), which operates in ten
countries covering the metropolitan area of
Mexico City, southeast
Mexico, Central America, South America and the Philippines.
Coca-Cola FEMSA is the anchor bottler of
Coca-Cola and its related
soft drink products in much of Latin America. The company is an
important part of the
Coca-Cola FEMSA distributes
about 10% of the worldwide production of
Coca-Cola products. This
makes it, after
Coca-Cola Enterprises the second largest Coca-Cola
bottler in the world.
The company is owned 47.9% by FEMSA, 28.1% by The
and the remaining interest trades on the
New York Stock Exchange
New York Stock Exchange and
Mexico City Stock Exchange. The company is headquartered in
The company is the bottler of
Coca-Cola in half of
Mexico City, Oaxaca, Tabasco, Guanajuato, Querétaro, Veracruz, Puebla
and Michoacan) the
Buenos Aires region of Argentina,
São Paulo and
other areas of Brazil, greater
Guatemala City, Guatemala, most of
Colombia, and all of Costa Rica, Nicaragua, Panama,
Venezuela and the
In 2015, the company distributed 3.4 billion unit cases of soft
drinks. A unit case is 24 8-oz. servings (roughly 5.678 liters). The
company also distributes beer and bottled water in some of its
On December 19, 2006,
Coca-Cola FEMSA announced its attempt to buy out
Mexican juice producer Jugos del Valle. It was acquired in 2007.
On 29 June 2011, was announced that
FEMSA will merge to the bottling
division of Grupo Tampico, agreeing to pay 9.3 billion pesos (790
million dollars) in stock for the Coke bottling operations of Grupo
Tampico. In September 2011,
Coca-Cola FEMSA acquired Grupo Cimsa, a
Coke bottler in Morelos, Mexico, Guerrero and Michoacan.
FEMSA Comercio operates OXXO, the leading convenience store chain in
Mexico and a growing portfolio of other small-format retail chains in
Latin America, as well as a network of retail service stations for
fuel, lubricants and car care products in Mexico.
Investment in the
On January 11, 2010, the Dutch brewing company
FEMSA Cerveza, the beer operations of FEMSA, in a stock swap
FEMSA a 20% owner in the
FEMSA Cerveza previously owned Cervecería Cuauhtémoc Moctezuma, the
second largest brewer in Mexico, just after Grupo Modelo.
Since January 2006,
FEMSA also owned 68% of
FEMSA Cerveja Brasil, a
South American brewery founded in 1982 in
Brazil as "Cervejarias
Kaiser." By 2005 the brewery had 8.7% of the market share in
Brazil with annual production of 2,500 million litres. The brand was
Molson in 2002. Following the sale to FEMSA,
15% of the company along with a seat on the board.
FEMSA Negocios Estratégicos
FEMSA Negocios Estratégicos (formerly known as
Estratégicos) provides logistics, point-of-sale refrigeration
solutions and plastics solutions to FEMSA's business units and
third-party clients. It is subsequently divided into:
FEMSA Logística is in charge of the primary distribution (from
production points to warehouses) of both
Coca-Cola FEMSA and Heineken,
as well as product delivery from warehouse to sales location for FEMSA
Comercio. It is also in charge of repairing and maintaining all of
FEMSA's motorized vehicles.
FEMSA Logística functions through
operational bases, relief bases and cross-docks, and warehouses that
are located throughout the country, and currently expanding into South
America. It also provides logistics services to third parties.
Imbera, formerly known as Vendo de México, S.A. de C.V. (VENDO), is
the #1 global commercial refrigeration manufacturer in the world. With
facilities in Mexico, Colombia, and Brazil, Imbera exports to 45
different countries and maintains alliances in Argentina, Turkey,
Pakistan, and the Philippines. In addition, Imbera has sales offices
in 8 countries and provides equipment maintenance in 9, including the
US and Canada.
Plásticos Técnicos Mexicanos (PTM)
PTM provides solutions and develops "plastic transformation projects"
FEMSA Enterprises and third-party clients in terms of
materials handling, automobiles, and food/beverages. Their capacity
includes the different plastic manufacturing processes: blowing,
injecting, heat forming, and extrusion.
Cascade Investments LLC
On December 20, 2007, Cascade Investments LLC, whose main partner is
Bill Gates, announced it will invest $390 million in FEMSA.[citation
Lácteos Santa Clara
In July 2012,
FEMSA announced that it had purchased Lácteos Santa
Clara, one of the largest dairy bottlers in Mexico.
In 2013 the
FEMSA group acquired an 80% holding in the Mexican arm of
Gorditas Doña Tota for $120 MDD, their interest
being limited to operations within Mexico. Operations within the
United States remain in the hands of the original business owners.
The company operates as a subsidiary of Femsa Comercio S.A. de
C.V. As of 2017 the company claims more than 200 restaurants in 60
Mexican cities and towns.
Gorditas Doña Tota started in 1952
when Carlota Murillo of
Ciudad Victoria, Tamaulipas
Ciudad Victoria, Tamaulipas began selling
gorditas on the street, from a cart on the sidewalk.
Beer in Mexico
Mexican Coke, pertaining to the importation of Mexican Coca-Cola
products containing cane sugar into other North American markets,
including those of FEMSA
List of companies traded on the Bolsa Mexicana de Valores
List of Mexican companies
Economy of Mexico
^ "Top 10 del Ranking 2014". CNN Expansión. Archived from the
original on 2014-06-27. Retrieved 2014-06-26.
FEMSA - Corporate Structure". Retrieved 2016-03-30.
^  FEMSA.com
^ Elinor Comlay (29 June 2011). "Mexico's
Coca-Cola FEMSA open to more
deals". Reuters.com. Retrieved 30 June 2011.
^ Guthrie, Amy. "Mexico's
Coca-Cola Femsa to buy bottler Cimsa".
MarketWatch. Retrieved 2015-04-12.
FEMSA Annual Report 2015". Retrieved 2016-03-30.
FEMSA Press release -
FEMSA Agrees to Exchange
Beer Operations for
20% Economic Interest in Heineken
FEMSA Press release - Mexican Antitrust Commission approves FEMSA's
strategic transaction with Heineken
Heineken agrees Mexican beer deal". BBC News. January 11, 2010.
Retrieved May 2, 2010.
FEMSA Press release -
FEMSA Acquires Controlling Stake in Brazilian
Molson Coors Press release
FEMSA Negocios Estratégicos". Retrieved 2016-03-30.
^ "Imbera Cooling". Retrieved 2016-03-30.
^ "PTM". Retrieved 2016-03-30.
^ "Vía Jugos del Valle,
FEMSA toma control del productor de lácteos
Santa Clara 2012/07/04 Excélsior" (in Spanish). Excelsior.com.mx.
^ Redacción. "Femsa, adquiere el 80% de "Doña Tota"".
FEMSA adquiere por 120 mdd a
Gorditas Doña Tota".
^ "Company Overview of
Gorditas Dona Tota S.A. de C.V." bloomberg.com.
Bloomberg. Retrieved 4 December 2017.
^ a b "Este mapa te muestra el origen de las 32 marcas más populares
de México" [This map shows you the origin of the 32 most popular
brands in Mexico]. Vangardia.mx. 12 September 2017. Retrieved 1
December 2017. La receta de gorditas de esta mujer se puede encontrar
ahora en más de 60 ciudades y 200 restaurantes. [This woman's recipe
for gorditas can now be found in more than 60 cities and 200
^ "Corporate website". donatota.com.
Gorditas Dona Tota. Retrieved 4
Selected IPC companies of Mexico
Genomma Lab Internacional
Grupo Aeroportuario del Pacífico
Grupo Aeroportuario del Sureste
Kimberly-Clark de México
Walmart de México y Centroamérica
Latin America 40 companies (as of June 30, 2014)
Banco de Chile
Banco do Brasil
Enel Generación Chile
LATAM Airlines Group