FEED is an American fashion company, founded by

Lauren Bush-Lauren Lauren Bush Lauren (born Lauren Pierce Bush; June 25, 1984) is the CEO and co-founder of FEED Projects. She is also known for her previous career as a fashion model and designer. She is the daughter of Neil Bush and Sharon Bush (née Smith), g ...

and

Ellen Gustafson Ellen Gustafson is an American businessperson, social entrepreneur and sustainable food system activist. She is best known for co-founding FEED Projects with Lauren Bush, as well as for founding 30 Project, a nonprofit that aims to look at the lin ...

in 2007.

History

FEED was co-founded by

(granddaughter of

George H.W. Bush George Herbert Walker BushSince around 2000, he has been usually called George H. W. Bush, Bush Senior, Bush 41 or Bush the Elder to distinguish him from his eldest son, George W. Bush, who served as the 43rd president from 2001 to 2009; p ...

and wife of David Lauren) and

in 2007. Lauren's idea was to create a tangible, shareable way to show consumers their impact, by stamping a number on every product that represents the school meals donated by their purchase. She was inspired by her travels as a student ambassador with the

World Food Programme The World Food Programme; it, Programma alimentare mondiale; es, Programa Mundial de Alimentos; ar, برنامج الأغذية العالمي, translit=barnamaj al'aghdhiat alealami; russian: Всемирная продовольствен� ...

. Combining fashion and philanthropy she designed her first product, the FEED 1 Bag. In 2012, FEED Projects is listed as a partner of the (RED) campaign, together with other brands such as

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

, Girl,

American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...

and

Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...

. The campaign's mission is to prevent the transmission of the

HIV The human immunodeficiency viruses (HIV) are two species of ''Lentivirus'' (a subgroup of retrovirus) that infect humans. Over time, they cause acquired immunodeficiency syndrome (AIDS), a condition in which progressive failure of the immune ...

virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation"). In July 2019, FEED Projects signed a partnership with

Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...

on a

capsule collection A capsule wardrobe is a collection of clothing that is composed of interchangeable items only, to maximise the number of outfits that can be created. The aim is to have an outfit suitable for any occasion without owning excessive items of clothing ...

. In May 2020, FEED Projects signed a partnership with

Clarins Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling skincare and makeup products, the company is also a major player in the spa and ...

to sell limited-edition bags filled with products from the cosmetics brand.

Description

FEED is an impact-driven lifestyle brand, making products that help feed children. FEED has provided more than 110 million meals to date globally through the World Food Programme and domestically through Feeding America and No Kid Hungry. The number on the product signifies that for every bag sold, one child in school for one year will be provided with school meals. Every FEED product has a number on it, which indicates the number of school meals provided with that purchase.

References

{{Reflist

External links

Official Website7Treez Realtors
Organizations established in 2006 2010s fashion Social enterprises Bags (fashion) Fashion accessory brands Hunger relief organizations 2006 establishments in the United States