Experimental pop
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Experimental pop is
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former descri ...
that cannot be categorized within traditional musical boundaries or which attempts to push elements of existing popular forms into new areas. It may incorporate
experimental techniques The design of experiments (DOE, DOX, or experimental design) is the design of any task that aims to describe and explain the variation of information under conditions that are hypothesized to reflect the variation. The term is generally associ ...
such as
musique concrète Musique concrète (; ): " problem for any translator of an academic work in French is that the language is relatively abstract and theoretical compared to English; one might even say that the mode of thinking itself tends to be more schematic, wit ...
, aleatoric music, or
eclecticism Eclecticism is a conceptual approach that does not hold rigidly to a single paradigm or set of assumptions, but instead draws upon multiple theories, styles, or ideas to gain complementary insights into a subject, or applies different theories i ...
into pop contexts. Often, the compositional process involves the use of electronic production effects to manipulate sounds and arrangements, and the composer may draw the listener's attention specifically with both
timbre In music, timbre ( ), also known as tone color or tone quality (from psychoacoustics), is the perceived sound quality of a musical note, sound or tone. Timbre distinguishes different types of sound production, such as choir voices and musica ...
and
tonality Tonality is the arrangement of pitches and/or chords of a musical work in a hierarchy of perceived relations, stabilities, attractions and directionality. In this hierarchy, the single pitch or triadic chord with the greatest stability is ca ...
, though not always simultaneously. Experimental pop music developed concurrently with
experimental jazz Avant-garde jazz (also known as avant-jazz and experimental jazz) is a style of music and improvisation that combines avant-garde art music and composition with jazz. It originated in the early 1950s and developed through to the late 1960s. Orig ...
as a new kind of
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretica ...
, with many younger musicians embracing the practice of making studio recordings along the fringes of
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fu ...
. In the early 1960s, it was common for producers, songwriters, and engineers to freely experiment with
musical form In music, ''form'' refers to the structure of a musical composition or performance. In his book, ''Worlds of Music'', Jeff Todd Titon suggests that a number of organizational elements may determine the formal structure of a piece of music, such ...
,
orchestration Orchestration is the study or practice of writing music for an orchestra (or, more loosely, for any musical ensemble, such as a concert band) or of adapting music composed for another medium for an orchestra. Also called "instrumentation", orch ...
, unnatural reverb, and other sound effects, and by the late 1960s, highly experimental pop music, or sounds that expanded the idea of the typical popular song, was positively received by young audiences.


Characteristics

Author Bill Martin states that while the term "experimental pop" may sound "seemingly
oxymoron An oxymoron (usual plural oxymorons, more rarely oxymora) is a figure of speech that juxtaposes concepts with opposing meanings within a word or phrase that creates an ostensible self-contradiction. An oxymoron can be used as a rhetorical devi ...
ic", it is possible to identify three criteria for characterizing its music: *It is rooted in existing popular forms *It experiments with or stretches the use of these popular forms *It attempts to draw the audience of those forms toward these new developments, in the manner of the
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretica ...
Some tendencies among artists include the incorporation of experimental techniques such as
musique concrète Musique concrète (; ): " problem for any translator of an academic work in French is that the language is relatively abstract and theoretical compared to English; one might even say that the mode of thinking itself tends to be more schematic, wit ...
, aleatoric music, or
eclecticism Eclecticism is a conceptual approach that does not hold rigidly to a single paradigm or set of assumptions, but instead draws upon multiple theories, styles, or ideas to gain complementary insights into a subject, or applies different theories i ...
into pop contexts. Often, the compositional process involves the use of electronic production effects to manipulate sounds and arrangements. According to musicologist
Leigh Landy Leigh may refer to: Places In England Pronounced : * Leigh, Greater Manchester, Borough of Wigan ** Leigh (UK Parliament constituency) * Leigh-on-Sea, Essex Pronounced : * Leigh, Dorset * Leigh, Gloucestershire * Leigh, Kent * Leigh, Staff ...
, experimental pop settings combine sound-based work and note-based work, though not always simultaneously. Composer Nico Muhly described the world of experimental pop as "celebrations of sonic juxtapositions".


History


Origins (1950s–1960s)

Martin writes that experimental pop developed at roughly the same time as
experimental jazz Avant-garde jazz (also known as avant-jazz and experimental jazz) is a style of music and improvisation that combines avant-garde art music and composition with jazz. It originated in the early 1950s and developed through to the late 1960s. Orig ...
, and that it emerged as "a new kind of avant-garde" made possible by the historical and material circumstances of its time. In the pop and rock music of the early 1960s, it was common for producers, songwriters, and engineers to freely experiment with
musical form In music, ''form'' refers to the structure of a musical composition or performance. In his book, ''Worlds of Music'', Jeff Todd Titon suggests that a number of organizational elements may determine the formal structure of a piece of music, such ...
,
orchestration Orchestration is the study or practice of writing music for an orchestra (or, more loosely, for any musical ensemble, such as a concert band) or of adapting music composed for another medium for an orchestra. Also called "instrumentation", orch ...
, unnatural reverb, and other sound effects. Some of the best known examples are
Phil Spector Harvey Phillip Spector (born Harvey Philip Spector; December 26, 1939January 16, 2021) was an American record producer and songwriter, best known for his innovative recording practices and entrepreneurship in the 1960s, followed decades later by ...
's
Wall of Sound The Wall of Sound (also called the Spector Sound) is a music production formula developed by American record producer Phil Spector at Gold Star Studios, in the 1960s, with assistance from engineer Larry Levine and the conglomerate of sessio ...
and
Joe Meek Robert George "Joe" Meek (5 April 1929 – 3 February 1967) was an English record producer, sound engineer and songwriter who pioneered space age and experimental pop music. He also assisted in the development of recording practices like over ...
's use of homemade electronic sound effects for acts like
the Tornados The Tornados (The Tornadoes in North America) were an English instrumental rock group of the 1960s that acted as backing group for many of record producer Joe Meek's productions and also for singer Billy Fury. They enjoyed several chart hi ...
. According to author Mark Brend, Meek's '' I Hear a New World'' (1960) predates better-known experimental pop by several years, whereas musicologist
Leigh Landy Leigh may refer to: Places In England Pronounced : * Leigh, Greater Manchester, Borough of Wigan ** Leigh (UK Parliament constituency) * Leigh-on-Sea, Essex Pronounced : * Leigh, Dorset * Leigh, Gloucestershire * Leigh, Kent * Leigh, Staff ...
names the American composer
Frank Zappa Frank Vincent Zappa (December 21, 1940 – December 4, 1993) was an American musician, composer, and bandleader. His work is characterized by nonconformity, free-form improvisation, sound experiments, musical virtuosity and satire of ...
as one of the first experimental pop musicians. Musician David Grubbs writes that many younger musicians "moved out of ohnCage's shadow by taking to a different extreme and embracing the practice of making studio recordings of works along the fringes of popular music". Grubbs further explains that some of the most prominent avant-garde musicians who formed rock bands in the mid 1960s were the Welsh
John Cale John Davies Cale (born 9 March 1942) is a Welsh musician, composer, singer, songwriter and record producer who was a founding member of the American rock band the Velvet Underground. Over his six-decade career, Cale has worked in various sty ...
(later of
the Velvet Underground The Velvet Underground was an American rock band formed in New York City in 1964. The original line-up consisted of singer/guitarist Lou Reed, multi-instrumentalist John Cale, guitarist Sterling Morrison, and drummer Angus MacLise. MacLise ...
) and the American
Joseph Byrd Joseph Hunter Byrd, Jr. (born December 19, 1937) is an American composer, musician and academic. After first becoming known as an experimental composer in New York City and Los Angeles in the early and mid-1960s, he became the leader of The U ...
(later of
the United States of America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
), who both went on to create albums of experimental pop music. However, a "gulf" would still exist between experimental composers and "out-there" pop musicians, partly due to the role of the recording studio. Regarding this, composer Robert Ashley is quoted in 1966; Music historian Lorenzo Candalaria described American rock band
the Beach Boys The Beach Boys are an American rock band that formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian, Dennis, and Carl Wilson, their cousin Mike Love, and friend Al Jardine. Distinguished by the ...
as "one of the most experimental and innovative groups of the 1960s." Co-founder and leader
Brian Wilson Brian Douglas Wilson (born June 20, 1942) is an American musician, singer, songwriter, and record producer who co-founded the Beach Boys. Often Brian Wilson is a genius, called a genius for his novel approaches to pop music, pop composition, ex ...
wrote and produced songs for the group that ranged from massive hits to obscure experimental pop compositions. Their 1966 single " Good Vibrations", also produced and co-written by Wilson, topped
record chart A record chart, in the music industry, also called a music chart, is a ranking of recorded music according to certain criteria during a given period. Many different criteria are used in worldwide charts, often in combination. These include ...
s internationally, subsequently proliferating a wave of pop experimentation with its rush of riff changes, echo chamber effects, and intricate harmonies. It was followed by '' Smiley Smile'' (1967), an album of stripped-down recordings. In 2003, ''
Stylus Magazine ''Stylus Magazine'' was an American online music and film magazine, launched in 2002 and co-founded by Todd L. Burns. It featured long-form music journalism, four daily music reviews, movie reviews, podcasts, an MP3 blog, and a text blog. Addi ...
'' wrote that the album "embrace the listener with a drugged out sincerity; a feat never accomplished by the more pretentious and heavy-handed
psychedelia Psychedelia refers to the psychedelic subculture of the 1960s and the psychedelic experience. This includes psychedelic art, psychedelic music and style of dress during that era. This was primarily generated by people who used psychedelic ...
of that era. It is for this reason ''Smiley Smile'' flows so well with the more experimental pop of today". In the view of artist
Duggie Fields Douglas Arthur Peter Field (6 August 1945 – 7 March 2021
Duggiefields.com
), known as Duggie Fields, was a ...
, the Syd Barret-led incarnation of
Pink Floyd Pink Floyd are an English rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic groups, they were distinguished by their extended compositions, sonic experimentation, philosophical lyrics an ...
exemplified experimental pop. The group found their initial success playing at the UFO Club in London, an underground venue whose objective was to provide an outlet for experimental pop groups. According to ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', Barrett and his subsequent solo albums "became a touchstone for experimental pop musicians". By the late 1960s, highly experimental pop music, or sounds that expanded the idea of the typical popular song, was positively received by young audiences, which cultural essayist Gerald Lyn Early credits to bands like
Cream Cream is a dairy product composed of the higher-fat layer skimmed from the top of milk before homogenization. In un-homogenized milk, the fat, which is less dense, eventually rises to the top. In the industrial production of cream, this process ...
,
Traffic Traffic comprises pedestrians, vehicles, ridden or herded animals, trains, and other conveyances that use public ways (roads) for travel and transportation. Traffic laws govern and regulate traffic, while rules of the road include traffic ...
,
Blood, Sweat & Tears Blood, Sweat & Tears (also known as "BS&T") is a jazz rock music group founded in New York City in 1967, noted for a combination of brass with rock instrumentation. In addition to original music, the group has performed popular songs by Laura N ...
, and "of course",
the Beatles The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
. Drummer John Densmore believed that
the Doors The Doors were an American rock band formed in Los Angeles in 1965, with vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger, and drummer John Densmore. They were among the most controversial and influential rock acts ...
were on the cutting edge of experimental pop music until he listened to the Beatles' album ''
Sgt. Pepper's Lonely Hearts Club Band ''Sgt. Pepper's Lonely Hearts Club Band'' is the eighth studio album by the English rock band the Beatles. Released on 26May 1967, ''Sgt. Pepper'' is regarded by musicologists as an early concept album that advanced the roles of sound composi ...
'' (1967), which he described as " eemingto have done it all". Martin wrote that, along with
the Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically dr ...
' ''
Their Satanic Majesties Request ''Their Satanic Majesties Request'' is the 6th British and 8th American studio album by the English rock band the Rolling Stones, released in December 1967 by Decca Records in the UK and by London Records in the US. It is their first to be relea ...
'' (1967), the Beatles' ''Sgt. Pepper'' "opened a space" for experimental pop which would be later filled by
Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...
, Jethro Tull, and
the Who The Who are an English rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guitarist and singer John Entwistle, and drummer Keith Moon. They are considered ...
's '' Tommy'' (1968). Prior to ''Sgt. Pepper'',
Gary Usher Gary Lee Usher (December 14, 1938 – May 25, 1990) was an American rock musician, songwriter, and record producer, who worked with numerous California acts in the 1960s, including the Byrds, the Beach Boys, and Dick Dale. Usher also produced fict ...
and Curt Boettcher were Los Angeles-based songwriters and producers who were interested in
classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" al ...
and the avant-garde. Later cited as fixtures of sunshine pop, they worked together to create their debut studio album, ''
Present Tense The present tense ( abbreviated or ) is a grammatical tense whose principal function is to locate a situation or event in the present time. The present tense is used for actions which are happening now. In order to explain and understand present ...
'' (1968). It was credited to Sagittarius, a studio group referred to as an "experimental pop band" by '' The A.V. Clubs Noel Murray.


1970s–1980s

Author Pascal Bussy wrote that German
krautrock Krautrock (also called , German for ) is a broad genre of experimental rock that developed in West Germany in the late 1960s and early 1970s among artists who blended elements of psychedelic rock, avant-garde composition, and electronic music, ...
groups such as Can and
Kraftwerk Kraftwerk (, "power station") is a German band formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Widely considered innovators and pioneers of electronic music, Kraftwerk were among the first successful acts to popularize t ...
successfully bridged the gap between experimental and pop music in the 1970s, while according to ''The New York Times'', Kraftwerk refined an "experimental pop sensibility" on albums such as ''
Radio-Activity ''Radio-Activity'' (German title: ''Radio-Aktivität'') is the fifth studio album by German electronic music band Kraftwerk, released in October 1975. The band's first entirely electronic album is also a concept album organized around the them ...
'' (1976) and '' Trans-Europe Express'' (1977). Writer
Owen Hatherley Owen Hatherley (born 24 July 1981 in Southampton, England) is a British writer and journalist based in London who writes primarily on architecture, politics and culture. Early life Hatherley was born in Southampton in 1981, growing up in a 1930s ...
located a "literary-experimental pop tradition" running throughout the United Kingdom during the 1970s and 1980s. Embodied by artists such as
Roxy Music Roxy Music are an English rock band formed in 1970 by Bryan Ferry—who became the band's lead vocalist and principal songwriter—and bassist Graham Simpson. The other longtime members are Phil Manzanera (guitar), Andy Mackay (saxophone ...
,
the Smiths The Smiths were an English rock band formed in Manchester in 1982. They comprised the singer Morrissey, the guitarist Johnny Marr, the bassist Andy Rourke and the drummer Mike Joyce. They are regarded as one of the most important acts to eme ...
, the Associates, and
Pet Shop Boys The Pet Shop Boys are an English synth-pop duo formed in London in 1981. Consisting of primary vocalist Neil Tennant and keyboardist Chris Lowe, they have sold more than 50 million records worldwide, and were listed as the most successful duo ...
, this tradition "balanced sexuality and literacy, ostentatious performance and austere rectitude, raging ambition and class resentment, translating it into records balancing experimentation with populist cohesion." The 1970s work of ex-Roxy Music member musician
Brian Eno Brian Peter George St John le Baptiste de la Salle Eno (; born Brian Peter George Eno, 15 May 1948) is a British musician, composer, record producer and visual artist best known for his contributions to ambient music and work in rock, pop a ...
is cited by Leigh Landy as an archetypal example of a pop musician who "applied developments from the experimental sector while creating their own experimental pop sector." Following his departure from Roxy Music in 1973, Eno began releasing a series of solo albums where he simultaneously developed his ambient, pop, and electronic styles. In the belief of pop musician Scott Miller, they were the era's "most successful" experimental pop artists, explaining that the key to Eno's success "appears to have been making a science out of decision points (see '
Oblique Strategies Oblique Strategies (subtitled ''Over One Hundred Worthwhile Dilemmas'') is a card-based method for promoting creativity jointly created by musician/artist Brian Eno and multimedia artist Peter Schmidt, first published in 1975. Physically, it takes ...
') rather than being willfully ''weird'' or ''different'' at the usual unexamined decision points" Eno's album ''
Before and After Science ''Before and After Science'' is the fifth studio album by British musician Brian Eno. Produced by Eno and Rhett Davies, it was originally released by Polydor Records in December 1977 in the United Kingdom and by Island Records, Island U.S. soon ...
'' (1977), according to Joshua Pickard of publication ''Nooga'', was "experimental pop lucidity  ..the culmination of sound that Eno had been working on since the release of '' Here Come the Warm Jets'' in 1973." Members of Roxy Music, Free,
Fairport Convention Fairport Convention are an English folk rock band, formed in 1967 by guitarists Richard Thompson and Simon Nicol, bassist Ashley Hutchings and drummer Shaun Frater (with Frater replaced by Martin Lamble after their first gig.) They started o ...
, Can and
Cluster may refer to: Science and technology Astronomy * Cluster (spacecraft), constellation of four European Space Agency spacecraft * Asteroid cluster, a small asteroid family * Cluster II (spacecraft), a European Space Agency mission to study th ...
feature on the record as
session musician Session musicians, studio musicians, or backing musicians are musicians hired to perform in recording sessions or live performances. The term sideman is also used in the case of live performances, such as accompanying a recording artist on a ...
s in addition to
Phil Collins Philip David Charles Collins (born 30 January 1951) is an English singer, musician, songwriter, record producer and actor. He was the drummer and lead singer of the rock band Genesis and also has a career as a solo performer. Between 1982 and ...
, who performs
drums A drum kit (also called a drum set, trap set, or simply drums) is a collection of drums, cymbals, and other auxiliary percussion instruments set up to be played by one person. The player (drummer) typically holds a pair of matching drumsticks ...
on one track. Collins' own debut solo single "
In the Air Tonight "In the Air Tonight" is the debut solo single by English drummer and singer-songwriter Phil Collins. It was released as the lead single from Collins's debut solo album, ''Face Value'', in January 1981. Collins co-produced "In the Air Tonight" w ...
" (1981) was described by Gary Mills of ''
The Quietus ''The Quietus'' is a British online music and pop culture magazine founded by John Doran and Luke Turner. The site is an editorially independent publication led by Doran with a group of freelance journalists and critics. Content ''The Quietu ...
'' as being "at the vanguard of experimental pop" when it was released. He further called it "a rock oddity classic" which was influenced by "the unconventional studio predilections of Brian Eno and
Peter Gabriel Peter Brian Gabriel (born 13 February 1950) is an English musician, singer, songwriter, record producer, and activist. He rose to fame as the original lead singer of the progressive rock band Genesis. After leaving Genesis in 1975, he launched ...
". Landy noted the tendency of experimental pop artists such as Eno and
David Byrne David Byrne (; born 14 May 1952) is a Scottish-American singer, songwriter, record producer, actor, writer, music theorist, visual artist and filmmaker. He was a founding member and the principal songwriter, lead singer, and guitarist of ...
to build tracks around existing recordings, effectively fusing different styles, a technique used on the duo's 1981 album '' My Life in the Bush of Ghosts''. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' Will Hermes names
Laurie Anderson Laurel Philips Anderson (born June 5, 1947), known as Laurie Anderson, is an American avant-garde artist, composer, musician, and film director whose work spans performance art, pop music, and multimedia projects. Initially trained in violin and ...
an experimental pop pioneer whose signature song " O Superman" (1981) was a "left-field new wave hit" that "conflated maternal succor with the psychology of the modern corporate state using electronically processed verse." Writing for ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...
'', Jason Cowley described British singer-songwriter
Kate Bush Catherine Bush (born 30 July 1958) is an English singer, songwriter, record producer and dancer. In 1978, at the age of 19, she topped the UK Singles Chart for four weeks with her debut single " Wuthering Heights", becoming the first female ...
as "an artist superbly articulate in the language of experimental pop music". ''
Paste Magazine ''Paste'' is a monthly music and entertainment digital magazine, headquartered in Atlanta, Georgia, with studios in Atlanta and Manhattan, and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publication fro ...
'' credited My Bloody Valentine's 1988 album ''
Isn't Anything ''Isn't Anything'' is the debut studio album by Anglo-Irish rock band My Bloody Valentine, released on 21 November 1988 by Creation Records. Its innovative guitar and production techniques consolidated the experimentation of the band's preceding ...
'' with showcasing an experimental pop aesthetic, which drew on "harsh, swirling guitar tones and beautifully dissonant distortion," that would eventually develop into the genre known as
shoegazing Shoegaze (originally called shoegazing and sometimes conflated with " dream pop") is a subgenre of indie and alternative rock characterized by its ethereal mixture of obscured vocals, guitar distortion and effects, feedback, and overwhelming v ...
. Martin suggested that hip hop music, particularly released by artists such as
Public Enemy "Public enemy" is a term which was first widely used in the United States in the 1930s to describe individuals whose activities were seen as criminal and extremely damaging to society, though the phrase had been used for centuries to describe ...
and
KRS-One Lawrence "Kris" Parker (born August 20, 1965), better known by his stage names KRS-One (; an abbreviation of "Knowledge Reigns Supreme Over Nearly Everyone") and Teacha, is an American rapper from New York City. He rose to prominence as part of ...
, emerged as a new form of experimental pop, seeing a renewed merger of artistic and political innovation.


1990s–2000s

Icelandic singer
Björk Björk Guðmundsdóttir ( , ; born 21 November 1965), known mononymously as Björk, is an Icelandic singer, songwriter, composer, record producer, and actress. Noted for her distinct three-octave vocal range and eccentric persona, she has de ...
, who began her solo career in the 1990s, has been called "the queen of experimental pop" by ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...
''s Michael Cragg.''The Guardian''
/ref> The record label
Hippos in Tanks Hippos in Tanks was a record label founded in 2010 by Barron Machat and Travis Woolsey. The label specialized in electronic music. It was named the best label of 2011 by '' FACT''. Following the death of Machat in 2015, '' The Fader'' praised the ...
, founded by Barron Machat in 2010, was associated with Internet age experimental pop that drew on disparate sources such as new wave, avant-garde
noise Noise is unwanted sound considered unpleasant, loud or disruptive to hearing. From a physics standpoint, there is no distinction between noise and desired sound, as both are vibrations through a medium, such as air or water. The difference aris ...
, R&B, and
techno Techno is a Music genre, genre of electronic dance music (EDM) which is generally music production, produced for use in a continuous DJ set, with tempo often varying between 120 and 150 beats per minute (bpm). The central Drum beat, rhythm is typ ...
. The label released projects by artists such as James Ferraro,
Autre Ne Veut Arthur Ashin (born 20 April 1982), better known by his stage name Autre Ne Veut, is an American singer-songwriter and musician from New York City. The name Autre Ne Veut is taken from an inscription in French on a 15th-century British dress orn ...
,
Laurel Halo Laurel Anne Chartow (born June 3, 1985), known professionally as Laurel Halo, is an American electronic musician currently based in Berlin, Germany. She released her debut album ''Quarantine'' on Hyperdub in 2012 to critical acclaim; it was name ...
,
Hype Williams Harold Williams (born August 1, 1970) is an American music video director, film director, film producer, and screenwriter. Early life Williams was born in Queens, New York. He is of mixed African-American and Honduran descent. He attended Ade ...
, and Arca.


Notes


References


Bibliography

* * * * * * * * * * * * * * * * * *


Further reading

* * {{DEFAULTSORT:Experimental Pop
Pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' ( ...
Pop music genres 20th-century music genres Progressive music Avant-garde music