nonprofit organization
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
that advocates for gun safety. In contrast to many groups involved in gun politics in the United States, Evolve focuses on individual, voluntary actions to prevent accidental shootings. It was founded in 2013, after the
Sandy Hook Elementary School shooting
The Sandy Hook Elementary School shooting occurred on December 14, 2012, in Newtown, Connecticut, United States, when 20-year-old Adam Lanza shot and killed 26 people. Twenty of the victims were children between six and seven years old, and t ...
.
In 2015 they ran an ad campaign that caught media attention for its humour, using "hilarious social faux pas to illustrate the danger of keeping guns in the house."