Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white)
hazelnut
The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according ...
- and
cocoa
Cocoa may refer to:
Chocolate
* Chocolate
* ''Theobroma cacao'', the cocoa tree
* Cocoa bean, seed of ''Theobroma cacao''
* Chocolate liquor, or cocoa liquor, pure, liquid chocolate extracted from the cocoa bean, including both cocoa butter an ...
-flavored sweet milk
chocolate spread, produced by a
Swisslion Group
Swisslion Group (full legal name: ''Swisslion Group d.o.o.'') is a Serbian multinational food and drinks manufacturer headquartered in Novi Sad. Its products are produced in its factories located in Croatia, North Macedonia, Serbia and Bosnia ...
factory in
Gornji Milanovac,
Serbia
Serbia (, ; Serbian: , , ), officially the Republic of Serbia ( Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hu ...
, about south of
Belgrade
Belgrade ( , ;, ; names in other languages) is the capital and largest city in Serbia. It is located at the confluence of the Sava and Danube rivers and the crossroads of the Pannonian Plain and the Balkan Peninsula. Nearly 1,166,763 mi ...
.
It was the most popular product of its kind across
SFR Yugoslavia
The Socialist Federal Republic of Yugoslavia, commonly referred to as SFR Yugoslavia or simply as Yugoslavia, was a country in Central and Southeast Europe. It emerged in 1945, following World War II, and lasted until 1992, with the breakup of Yu ...
,
when they decided to stop producing it under the licence of A. Gandola & C. Spa. It has nothing to do with introduction of international brands such as Italian ''
Nutella
Nutella (; ; ) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963.
History
Pietro Ferrero owned a bakery in Alba, ...
'' and German ''
Nudossi
Nudossi is a brand-name of a hazelnut spread manufactured by the ''Saxon and Dresdner baking and confectionery GmbH & Co. KG'' (formerly known as ''Vadossi'').
In its plastic container with a red lid, Nudossi is the manufacturer's best-known pr ...
'' (locally branded as Croatian ''Linolada''). Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (cocoa-flavored) Eurocrem, and another half covered with white Eurocrem (hazelnut-flavored).
History
The trademark ''Eurocrem'' was registered with the World Intellectual Property Organisation (
WIPO
The World Intellectual Property Organization (WIPO; french: link=no, Organisation mondiale de la propriété intellectuelle (OMPI)) is one of the 15 specialized agencies of the United Nations (UN). Pursuant to the 1967 Convention Establishin ...
) on 3 August 1967 by the
Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance language
*** Regional Ita ...
company A. Gandola & C. Spa, receiving registration number 336733. A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group. Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.
On 15 September 2008, Swisslion Group registered the ''Takovo Eurocrem'' trademark with the
WIPO
The World Intellectual Property Organization (WIPO; french: link=no, Organisation mondiale de la propriété intellectuelle (OMPI)) is one of the 15 specialized agencies of the United Nations (UN). Pursuant to the 1967 Convention Establishin ...
, receiving registration number 993249. According to local media reports in November 2011, Swisslion Group produces of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia.
Licensed Eurocrem is available in only one flavor combination, hazelnut and cocoa.
Eurocrem has been marketed under various slogans, including "for the growing generation", "we grow together" and "there's only one", with the latter used recently .
Available packages
Numerous package types and sizes are manufactured, ranging from to containers.
Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called ''Euro Blok''.
See also
*
Swisslion Group
Swisslion Group (full legal name: ''Swisslion Group d.o.o.'') is a Serbian multinational food and drinks manufacturer headquartered in Novi Sad. Its products are produced in its factories located in Croatia, North Macedonia, Serbia and Bosnia ...
*
List of bean-to-bar chocolate manufacturers
A bean-to-bar company produces chocolate by processing cocoa beans into a product in-house, rather than merely melting chocolate from another manufacturer. Some are large companies that own the entire process for economic reasons; others are small ...
*
List of spreads
This is a list of spreads. A spread is a food that is literally spread, generally with a knife, onto food items such as bread or crackers. Spreads are added to food to enhance the flavor or texture of the food, which may be considered bland with ...
References
{{Reflist, 30em
External links
Official A. Gandola & C. Spa websiteOfficial Swisslion Group website
Spreads (food)