Havas London (formerly known as Euro RSCG London) is a

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

-based integrated

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

. It is part of the Havas Worldwide network (formerly known as Euro RSCG Worldwide) network which has 316

office An office is a space where an organization's employees perform administrative work in order to support and realize objects and goals of the organization. The word "office" may also denote a position within an organization with specific du ...

s located in 75 countries throughout

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

, North America,

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

Asia Pacific Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...

and the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

. In September 2012 the

Euro RSCG Worldwide Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provid ...

network rebranded to Havas Worldwide.

History

Euro RSCG London was first created by merging Colman RSCG and Horner Collis Kirvan. In 1994, Euro RSCG's London office was relaunched as Euro RSCG Wnek Gosper by Mark Wnek and Brett Gosper who had been approached by the

Euro RSCG Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provid ...

network to turn the agency around. Brett Gosper left for New York in 2003. Mark Wnek also left in January 2004, whereafter the names of the founders were dropped and the agency was renamed Euro RSCG London.

Renaming

Euro RSCG itself was renamed Havas Worldwide in 2012, and the London office was then renamed Havas Worldwide London. The name was later shortened to Havas London.

Key clients

The agency works for global brands including Chivas Regal,

Birds Eye Birds Eye is an American international brand of frozen foods owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia. The former Birds Eye Company Ltd., originally named "Birdseye Seafood, Inc." had b ...

Reckitt Benckiser Reckitt Benckiser Group plc, trade name, trading as Reckitt, is a United Kingdom, British multinational corporation, multinational fast moving consumer goods, consumer goods company headquartered in Slough, England. It is a producer of health, ...

Evian Evian ( , ; , stylized as evian) is a French company that bottles and commercialises mineral water from several sources near Évian-les-Bains, on the south shore of Lake Geneva. It produces over 2 billion plastic bottles per year. Today, Evia ...

PSA Peugeot Citroen The PSA Group (), legally known as Peugeot S.A. (Peugeot Société Anonyme, trading as Groupe PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles ...

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

Ideal Standard Ideal Standard is a privately held multinational plumbing fixture company headquartered in Belgium. It operates primarily in Europe and Latin America. The brand dates back to 1949, when it was used to brand fixtures of the foreign operations of t ...

, Credit Suisse,

Maggie's Centres Maggie's centres are a network of drop-in centres across the United Kingdom and Hong Kong, which aim to help anyone who has been affected by cancer. They are not intended as a replacement for conventional cancer therapy, but as a caring enviro ...

Mothercare Mothercare plc is a British retailer which specialises in products for expectant mothers and in general merchandise for children up to eight years of age. It is listed on the London Stock Exchange and is a constituent of the FTSE SmallCap In ...

and

Mondelēz International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...

. Former clients include Abbey National,

Iomega Iomega (later LenovoEMC) produced external, portable, and networked data storage products. Established in the 1980s in Roy, Utah, United States, Iomega sold more than 410 million digital storage drives and disks, including the Zip drive floppy ...

Argos Argos most often refers to: * Argos, Peloponnese, a city in Argolis, Greece ** Ancient Argos, the ancient city * Argos (retailer), a catalogue retailer operating in the United Kingdom and Ireland Argos or ARGOS may also refer to: Businesses ...

and Cadbury.

Notable campaigns

Listed chronically. *"Not at the Table", ad for Häagen Dazs. Won a

D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...

Wood Pencil in 2000. *"Megabytes" ad for

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

. Won a D&AD Wood Pencil in 2001. *"Pageant", spot for VO5. Won a D&AD Yellow Pencil Award in 2012. *"Metamorphosis", film for Credit Suisse. Won a "One Merit" award at

The One Club The One Club is an American non-profit organization that recognizes and promotes excellence in advertising.Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. ''New York Times'' Founded in New York City as The One Club for Art & Copy ...

in 2013. *"Explore", campaign for

Durex Durex is a brand of condoms and personal lubricants owned by the British company Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured be ...

's e-commerce site in 2014. One spot used synchronous dual-screen technology to allow an phone or tablet app to show an alternative view when the main ad plays on TV. *"Cut the Cliché", Valentine's Day spot for

. *"The Heathrow Bears", a series of Christmas ads for Heathrow Airport started in 2016.

References

External links