Eugenio "Geny" Moreno Lopez Jr. (November 4, 1928 – June 28, 1999) was the chairman emeritus of

ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned b ...

from 1997 to 1999. He was known within the

Lopez Group of Companies Lopez Holdings Corporation (formerly Benpres Holdings Corporation until July 5, 2010) is a Filipino conglomerate founded by the brothers Eugenio Lopez, Sr. and Fernando Lopez, Sr. It has substantial holdings in the public service and utilitie ...

as "''Kapitán''" ( Filipino for "Captain"). His great-grandfather Eugenio J. Lopez (1839–1906) was known as "''Kapitán'' Eugenio" ("Captain Eugenio") during his time.

Early life

Eugenio Geny Lopez Jr NHCP Historical Marker

He was born as Eugenio Moreno Lopez in 1928 in

Iloilo City Iloilo City, officially the City of Iloilo ( hil, Siyudad/Dakbanwa sang Iloilo; fil, Lungsod ng Iloilo), is a 1st class highly urbanized city in the Western Visayas region of the Philippines on the island of Panay. It is the capital city of ...

. His parents were

Eugenio Lopez Sr. Eugenio is an Italian and Spanish masculine given name deriving from the Greek ' Eugene'. The name is Eugénio in Portuguese and Eugênio in Brazilian Portuguese. The name's translated literal meaning is well born, or of noble status. Similar de ...

and Pacita Moreno. He was a nephew of former Philippine Vice President

Fernando Lopez Fernando Hofileña Lopez Sr. (April 13, 1904May 26, 1993) was a Filipino statesman. A member of the influential Lopez family of Iloilo, he served as vice president of the Philippines for three terms – under Elpidio Quirino (1949– ...

. He was educated at

San Beda College es, Universidad de San Beda , image = San Beda University seal.svg , image_size = 150px , caption = University Seal , latin_name = Universitas Sancti Bedæ , former_names ...

, the Ateneo de Manila,

Virginia Military Institute la, Consilio et Animis (on seal) , mottoeng = "In peace a glorious asset, In war a tower of strength""By courage and wisdom" (on seal) , established = , type = Public senior military college , accreditation = SACS , endowment = $696.8 mill ...

where he earned a Bachelor of Arts degree, and

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of highe ...

where he earned an MBA from

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...

. In 1956, he purchased equipment for the radio and television stations of

, which his father owned. He would later lead ABS-CBN as its president until 1972. His father remained as the chairman and CEO.

Death

Lopez died of cancer on June 28, 1999, in

Hillsborough, California Hillsborough is an incorporated town in San Mateo County, California, in the San Francisco Bay Area. It is located south of San Francisco on the San Francisco Peninsula, bordered by Burlingame to the north, San Mateo to the east, Highlands- ...

, six months before the inauguration of the

Millennium Transmitter The Millennium Transmitter is a tall mast owned by ABS-CBN Corporation and operated by Advanced Media Broadcasting System (AMBS) located at the ABS-CBN Broadcasting Center, Mother Ignacia Street corner Sgt. Esguerra Avenue, Barangay South Trian ...

and the new office building and studio annex of

ABS-CBN Broadcasting Center The ABS-CBN Broadcasting Center (also called ABS-CBN Broadcast Center; formerly known as Broadcast Plaza from 1974 to 1979 and current edifice formerly spelled officially as ABS-CBN Broadcasting Centre) in Diliman, Quezon City, Philippines is th ...

. The office building was named in his memory.

In popular culture

Lopez was portrayed by

Christopher de Leon Christopher Strauss de León (born October 31, 1956) is a Philippine film actor and politician. He is recognized as the “''King of Philippine Drama''” has appeared in over 120 films since the early 1970s. Regarded as an "acting genius" and ...

in the 1995 film ''

Eskapo ''Eskapo'' is a 1995 Filipino historical thriller film directed by Chito S. Roño and written by Roy Iglesias and Jose Lacaba. It stars Christopher de Leon and Richard Gomez as Eugenio "Geny" Lopez Jr. and Sergio "Serge" Osmeña III respective ...

''.

References

{{DEFAULTSORT:Lopez, Eugenio Jr. 1928 births 1999 deaths López family of Iloilo People from Iloilo City Filipino prisoners and detainees Ateneo de Manila University alumni Harvard Business School alumni San Beda University alumni Virginia Military Institute alumni Burials at the Manila Memorial Park – Sucat Marcos martial law victims Visayan people Chairmen of ABS-CBN Filipino chairpersons of corporations ABS-CBN executives Deaths from cancer in California Filipino expatriates in the United States