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Ethos Water, a Starbucks
Starbucks
subsidiary, is a brand of bottled water with a social mission of "helping children get clean water." Ethos began in 2001 when Peter Thum
Peter Thum
had the idea after working in communities in South Africa that lacked access to clean water. Thum, who was working as consultant for McKinsey & Company at the time, realized the potential to create a bottled water brand to raise awareness and funding for safe water programs. The idea became an obsession for Thum, and he wrote the business plan for Ethos, left McKinsey, and moved to New York in early 2002 to start the venture.[1] Thum recruited his business school classmate Jonathan Greenblatt
Jonathan Greenblatt
to join Ethos in late 2002. They launched operations as a bottled water company in August 2003, and also formed an organization called Ethos International to invest funds from the business in safe water programs.[2] Since only $0.05-0.10 of the retail price ($1.80) goes to charity,[3] the Ethos brand is primarily commercial and therefore a for-profit organization. Nevertheless, as of at least 2009, Ethos, through the Starbucks
Starbucks
Foundation, had granted more than $6 million, according to the company, to help support water, sanitation and hygiene education programs.[4] Unlike previous socially responsible brands, Ethos pioneered linking cause to consumption,[5] a model later replicated by brands such as Toms Shoes
Toms Shoes
and Warby Parker. Ethos water is manufactured by PepsiCo, & Safeway's Lucerne brand,[6] but unlike other Pepsi
Pepsi
products, Ethos bottles do not contain recycled plastic.[7] In 2005, Starbucks
Starbucks
purchased the company for $8 million.[8] Criticism[edit] Starbucks
Starbucks
was criticized in 2015 for sourcing their Ethos water from California during the drought.[9] In May 2015, the company moved production to Pennsylvania.[10] References[edit]

^ Harris, Jessica (2007-11-05). "Ethics In a Bottle". Fortune Small Business via Money.CNN.com. Archived from the original on April 8, 2012. Retrieved 2009-04-09.  ^ Walker, Rob (2006-02-26). "Big Gulp". The New York Times. Retrieved 2008-06-01.  ^ Terefenko, Paul (2007-03-22). "Stealing Water Day". Now. Archived from the original on October 11, 2007. Retrieved 2008-06-01.  ^ " Ethos Water
Ethos Water
Fund". Starbucks.com. Archived from the original on April 8, 2012. Retrieved 2009-04-09.  ^ Walker, Rob (2006-02-26). "Big Gulp". The New York Times.  ^ "Ethos Bottled Water Quality Report For Safeway-Lucerne Foods Bottling Plant Merced, CA" (PDF).  ^ Allison, Melissa (2008-05-14). " Starbucks
Starbucks
struggles with reducing environmental impacts". Seattle Times. Retrieved 2008-06-01.  ^ Coster, Helen (20 December 2010). "How Ethos Water
Ethos Water
Made Starbucks Thirsty for a Deal". Forbes. Retrieved 6 January 2018.  ^ "Starbucks' Ethos Water
Ethos Water
comes from drought-stricken California". New York Post. Retrieved 6 January 2018.  ^ Moyer, Justin (12 May 2015). " Starbucks
Starbucks
moves Ethos water from California after droughtshaming". The Washington Post. Retrieved 6 January 2018. 

External links[edit]

Official website

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Starbucks
Starbucks
Corporation

Corporate directors

Barbara Bass Bill Bradley Mellody Hobson Kevin Johnson Howard Schultz Clara Shih Myron Ullman

Assets and products

Ethos Water Evolution Fresh Hear Music Pasqua Coffee Seattle's Best Coffee Starbucks
Starbucks
Coffee Tata Starbucks Teavana Torrefazione Italia Verismo by Starbucks

Former assets

Tazo
Tazo
Tea Company

See also

Original Starbucks Starbucks
Starbucks
Israel

v t e

PepsiCo

Corporate directors

Indra Nooyi
Indra Nooyi
( Chairman
Chairman
& CEO) Robert Eugene Allen Dina Dublon Alberto Ibargüen Steven Reinemund

Pepsi

Diet Pepsi Pepsi
Pepsi
Max (North America and International versions) Pepsi
Pepsi
Next Pepsi-Cola Made with Real Sugar Jazz Diet Kas Izze Mountain Dew Manzanita Sol Mirinda Mist Twst Mug Root Beer Slice 7 Up
7 Up
(outside United States) Amp Energy Aquafina Ethos Water
Ethos Water
(under license) Lipton
Lipton
(Brisk Iced Tea) (under license) No Fear (under license) Ocean Spray (under license) Frappuccino
Frappuccino
(under license) Starbucks
Starbucks
(under license) SoBe Shani Duke's Lemonade Duke's Mangola

Frito-Lay (Canada)

Lay's Ruffles Doritos Tostitos Fritos Cheetos Rold Gold Funyuns Sun Chips Cracker Jack Munchos Smartfood Oberto (distributed) Hostess Lay's
Lay's
Stax Miss Vickie's Munchies Walkers Sabritas Smith's Bluebird Gamesa Kurkure Uncle Chipps Sabra (49%)

Tropicana Products

Copella Dole (under license) Naked Tropicana Tropolis

Quaker Oats Company

Quaker Instant Oatmeal Cap'n Crunch Life Quisp King Vitaman Oh's Aunt Jemima Chewy Granola Bars Rice-A-Roni Toddy Scott's Porage Oats Tchudo

Gatorade

Propel Fitness Water

Other holdings

Lebedyansky Sandora Simba Wimm-Bill-Dann Duke

.