ESUVEE was a US year-long consumer education campaign on

sport utility vehicle A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon defini ...

safety in 2005. There was also an associated

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...

game."Esuvee Safety Campaign Develops New Web Game to Further Promote Safety Messages," The Auto Channel, April 21, 2005
retrieved on February 5, 2009. The goal of the campaign was to encourage safe driving of SUVs. The campaign emphasized the need to drive carefully to avoid rolling the vehicles over because SUVs handle like trucks, not cars. The focus was changing driver behavior, particularly among younger male drivers. The campaign was a $27 million effort sponsored by the consumer protection agencies and the

Attorneys General In most common law jurisdictions, the attorney general or attorney-general (sometimes abbreviated AG or Atty.-Gen) is the main legal advisor to the government. The plural is attorneys general. In some jurisdictions, attorneys general also have exe ...

of all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Part of the funding came from a settlement agreement with the

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...

to resolve lawsuits alleging that Ford's marketing practices misled consumers on how to drive, load, and maintain the

Ford Explorer The Ford Explorer is a range of SUVs manufactured by Ford Motor Company since the 1991 model year. The first four-door SUV produced by Ford, the Explorer was introduced as a replacement for the two-door Bronco II. Within the current Ford light ...

. "States Unite to Promote SUV Safety with $27 Million Public Education Campaign" Colorado Attorney General Office, January 31, 2005
retrieved on February 5, 2009. The SUUVEE campaign was to inform the public about four safety elements to help save lives: :Handling - A higher risk of rollover in SUVs because of a higher center of gravity than passenger cars. :Loading - Number of occupants, as well as the weight and distribution of cargo, raises the center of gravity, thus increasing the risk of rollovers. :Tires - the size, pressure, and proper maintenance of tires are keys to SUV safety. :Seat belts - Since 80% of deaths in SUV rollovers were from ejection, seat belt use would help prevent fatalities.

References

Automotive safety Road safety in the United States Road safety campaigns E Automotive websites Defunct websites Automotive industry in the United States {{auto-stub