Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks. PepsiCo,

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

and other companies market enhanced water. The marketing usually capitalizes on the healthy image of water combined with the perceived health and taste.

Bottled water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to lar ...

was introduced to the United States by television commercial in 1977. After the television commercial, bottled water sales increased by 3,000 percent from the year 1976 to the year 1979. In the year 2004, Americans spent $9 billion on bottled water. Many companies produce enhanced water in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

. The enhanced water category of beverage continues to grow in volume every year, and was the fastest-growing segment of the still beverage category. In 2001, flavored and enhanced water sales estimated $80 million, and 2002 proved even more successful with $245 million in sales. The U.S. wholesale market for enhanced water was $170 million in 2004. Enhanced waters vary from zero-calorie beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water, to the

Glaceau Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...

brands of beverages owned by

. In May 2007 Coca-Cola bought

Energy Brands Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...

, the maker of Glacéau Vitaminwater, at a cost of $4.1 billion to narrow its gap with competitor PepsiCo. This was the largest acquisition in the company's history. PepsiCo owns several brands of enhanced water such as

SoBe SoBe (stylized as ) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the ...

, Propel Fitness Water, and

Aquafina Aquafina (pronunciation: ) is an American brand of purified bottled water that is produced by PepsiCo, consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, includ ...

Flavorsplash. Coca-Cola owns the brands smartwater,

vitaminwater Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May ...

and

Dasani Dasani () is an American brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled. Marketing United States Coca-C ...

.The Coca-Cola Company. "Product List" "Brand List"

Brands

Ingredients

Ingredients used as enhancements in the water include

hydroxycitric acid Hydroxycitric acid (HCA) is a derivative of citric acid that is found in a variety of tropical plants including '' Garcinia cambogia'' and ''Hibiscus sabdariffa''. There are four isomers, (+)- and (-)-hydroxycitric acid, and (+)- and (-)-allo-hyd ...

, chromium picolinate,

epigallocatechin gallate Epigallocatechin gallate (EGCG), also known as epigallocatechin-3-gallate, is the ester of epigallocatechin and gallic acid, and is a type of catechin. EGCG – the most abundant catechin in tea – is a polyphenol under basic research for its ...

potassium Potassium is the chemical element with the symbol K (from Neo-Latin ''kalium'') and atomic number19. Potassium is a silvery-white metal that is soft enough to be cut with a knife with little force. Potassium metal reacts rapidly with atmosph ...

vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) ...

, vitamin B₆ and vitamin B₁₂.

References

{{Reflist Soft drinks

Brands

Ingredients

See also

References