Emotion Media Factory
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Emotion Media Factory GmbH (EMF) is a creative multimedia attraction and show production company based near
Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and Ha ...
in front of the Bavarian Alps in
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
. Emotion Media Factory produces multimedia fountains and attractions. Emotion Media Factory is a member of
IAAPA The International Association of Amusement Parks and Attractions (IAAPA) represents over 6,000 amusement-industry members in more than 100 countries worldwide and operates several global attractions-industry trade shows. Its annual IAAPA Expo in ...
and
TEA Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of ''Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and north ...
organisations.


History

Originally Emotion Media Factory was established in 1984 as Laserland. The original founders where Ralph Douw, Helmut Dörner, Robert Huber and Serge Douw. Among the first clients of the company were BMW, Siemens,
Pepsi-Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...
and
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...
.


Awards

Emotion Media Factory has received award “The Best Building and Construction” of the year 2012 for their project of Multimedia Fountain Roshen In October 2015 multimedia show for Romon U-Park “Zheng He is coming” by Emotion Media Factory becomes a finalist of the Brass Rings Awards by IAAPA. Each year between 2014 and 2017 Emotion Media Factory has been awarded with TripAdvisor’s Certificate of Excellence for Multimedia Fountain Roshen.


Multimedia shows

Inventions Show, Multimedia Fountain Roshen, Vinnitsya,
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

The idea for the Inventions show was inspired by the major milestones of human inventions. Mechanical, Electrical, Analogue and then finally Digital. The concept idea was to create a multimedia show with very many different elements of media combinations. For each era of time a different approach and visual look was chosen. The music was individually composed and produced for each scene together with Alexius Tschallener (Music4Films). Swan Lake Fantasy Show, Multimedia Fountain Roshen, Vinnitsya,
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

Swan Lake Fantasy Show is a co-production between Emotion Media Factory and the Ukrainian company Watershow.Pro. The theme is a total re-interpretation of Tchaikovsky’s Swan Lake. Ukrainian top ballet dancers’ performance is combined with multimedia effects in the new interpretation of the classical ballet. Zheng He is coming, Romon U-Park,
Ningbo Ningbo (; Ningbonese: ''gnin² poq⁷'' , Standard Mandarin pronunciation: ), formerly romanized as Ningpo, is a major sub-provincial city in northeast Zhejiang province, People's Republic of China. It comprises 6 urban districts, 2 sate ...
, China
“Zheng He is coming”, is multimedia spectacle that tells the tale of Zheng He, a Chinese admiral and diplomat of the 15th century. Zheng He commanded massive expeditionary voyages to Southeast Asia, South Asia, the Middle East, and East Africa from 1405 to 1433. The show was a finalist of the Brass Rings Awards by IAAPA.


Multimedia fountains and installations

* Romon U-Park,
Ningbo Ningbo (; Ningbonese: ''gnin² poq⁷'' , Standard Mandarin pronunciation: ), formerly romanized as Ningpo, is a major sub-provincial city in northeast Zhejiang province, People's Republic of China. It comprises 6 urban districts, 2 sate ...
, China – EMF developed created and produced two 20 minute multimedia shows The shows are based on ten Barco video projectors projecting on to a 30x30 meter pyramid, the 20 meters wide pyramid stage screen and the back wall, 2x High-End video servers, 12x full colour laser projectors, 48 moving lights, 20x flame bursts and 18 meters digital water screen all centrally controlled and synchronized. * Multimedia Fountain Roshen, Vinnitsya, Ukraine – completed in 2011, it is Europe's largest floating fountain system and was created by EMF in the Ukrainian city of Vinnytsia for the Roshen Confectionery Group. * High One, Gangwon, South Korea – EMF has worked with the Kangwon Land Resort (now known as High One). In 2007, there was a full multimedia upgrade of the facilities, which added 2 circular fountains features, both 30-metre in diameter, a 40-metre water screen, multicolour fire effects, high definition video projection, and laser beams. This fountain is one of the largest in Asia. * Night Safari Park, Chiang Mai,
Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...
– the Night Safari Park multimedia fountain show consists of the 30 x 6 m large floating multimedia fountain construction and water screen with laser graphics. The fountain is equipped with more than 1,200 water jets to create a variety of water effects in time to music. In addition, a water screen is built into the feature, providing a 40-metre wide and 15-metre high projection area for video, light and laser projections. The project was completed for the opening show in 2006, marking the 60th anniversary of the king's coronation.


3D HoloPort

The HoloPort is an attraction where spectators do not need 3D glasses to see realistic 3D images. Examples of installations include: *The Magic House, Phoenix Market City,
Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
, India – a ten-minute long 3D show titled ''A Journey to Paradise'' in iPlay India's family entertainment zone. Opened in 2013. *
Europa-Park Europa-Park is the largest theme park in Germany, and the second most popular theme park in Europe, after Disneyland Paris. Europa-Park is located in Rust, Baden-Württemberg, Rust, south-western Germany, between Freiburg im Breisgau and Strasbo ...
,
Rust Rust is an iron oxide, a usually reddish-brown oxide formed by the reaction of iron and oxygen in the catalytic presence of water or air moisture. Rust consists of hydrous iron(III) oxides (Fe2O3·nH2O) and iron(III) oxide-hydroxide (FeO( ...
, Germany – a theater installation is based in Enchanted Forest area in the Grimm Library. Up to 40 visitors at a time can watch a short drama about the Grimms in 3D. EMF's brief was to use the HoloPort for production of a virtual 3D world with high-resolution character animation and 3D still images to project also parts of the interior. A further highlight in the theatre is the live integration of visitors in the show. Some selected persons can see themselves as Giant, a King, or a witch in the movie.


AIDA Cruises

Cruise ships operated by
Aida Cruises AIDA Cruises is a German cruise line founded in the early 1960s and organized as a wholly owned subsidiary of Carnival Corporation & plc since 2003. Based in Rostock, Germany, AIDA Cruises caters primarily to the German-speaking market; as seag ...
have EMF-supplied laser technology, which can withstand extreme climatic conditions as well as direct contact with sea water on the open-air deck. The multimedia shows are developed, programmed and implemented on a remote basis. For all cruise liners new shows are created about 3 – 4 times per year. Totally over 40 shows are produced each year for AIDA Cruises.Blooloop, Retrieved June 26th, 2015,http://www.blooloop.com/news/emotion-media-factory-provides-spectacular-multime/3140#.VbZKqfntlBc


References

{{reflist, 2 Entertainment companies of Germany Companies based in Munich Entertainment companies established in 1984 Privately held companies of Germany