British
British may refer to:
Peoples, culture, and language
* British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies.
** Britishness, the British identity and common culture
* British English, ...
lifestyle magazine
Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by consumers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, fo ...
that reported on contemporary
British Muslim
Islam is the second largest religion in the United Kingdom, with results from the 2011 Census giving the total population as 2,786,635, or 4.4% of the total UK population,Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003. Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.
It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.
Writing in the ''Journal of Middle East Women's Studies'' in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."
Lloyds TSB
Lloyds Bank plc is a British retail and commercial bank with branches across England and Wales. It has traditionally been considered one of the " Big Four" clearing banks. Lloyds Bank is the largest retail bank in Britain, and has an exte ...
partnered with ''emel'' to launch what it claimed is the first
user-generated content
User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion f ...
driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called ''Emel'' Postcard, allowed members to upload pictures and comments via downloadable "postcards".
Awards and nominations
In January 2014, ''emel'' was nominated for the Responsible Media of the Year award at the
British Muslim Awards
The British Muslim Awards are an annual award ceremony that honours the success and achievements of British Muslim individuals, groups and businesses. It was established in 2013.
Overview
The British Muslim Awards was founded by Oceanic Consult ...