Elektromotive was a British company, acquired by Chargemaster in 2017, specialising in the manufacture and installation of charging infrastructure for

electric car An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quiet ...

s and other

electric vehicle An electric vehicle (EV) is a vehicle that uses one or more electric motors for propulsion. It can be powered by a collector system, with electricity from extravehicular sources, or it can be powered autonomously by a battery (sometimes ch ...

s, using their trade name of Elektrobay. The company had partnerships with major corporations including

EDF Energy EDF Energy is a British integrated energy company, wholly owned by the French state-owned EDF (Électricité de France), with operations spanning electricity generation and the sale of natural gas and electricity to homes and businesses through ...

and

Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarte ...

to supply charging posts and data services.

History

Elektromotive was founded in 2003 by former photographer Calvey Taylor-Haw, mechanical engineer Greg Simmons and motorsport entrepreneur Mike Earle in Brighton. The company was based at

Sussex University , mottoeng = Be Still and Know , established = , type = Public research university , endowment = £14.4 million (2020) , budget = £319.6 million (2019–20) , chancellor = Sanjeev Bhaskar , vice_chancellor = Sasha Roseneil , ...

at the Sussex Innovation Centre, which acts as a business incubator for startup companies. The first Elektrobays were installed by

Westminster City Council Westminster City Council is the local authority for the City of Westminster in Greater London, England. The city is divided into 20 wards, each electing three councillors. The council is currently composed of 31 Labour Party members and 23 Cons ...

in 2006 (branded as 'Juice Point'), and there were later over 100 units in London. Elektromotive had a 2009 deal with electricity supplier

to part-fund the installation of some Elektrobays in public places. In February 2009, Westminster City Council was accused by energy supplier Npower of infringing its trademark by calling their Elektrobays 'Juice Points'. The first on-street stations outside London were commissioned in

Brighton and Hove Brighton and Hove () is a city and unitary authority in East Sussex, England. It consists primarily of the settlements of Brighton and Hove, alongside neighbouring villages. Often referred to synonymously as Brighton, the City of Brighton and H ...

in September 2009, although over 90 stations were already operational on private sites outside London.

Charge Your Car

Elektromotive's Charge Your Car subsidiary provides "back office" services to charge point owners, in many cases local authorities. CYC handles user registration and billing, and provides a map of charge points, but does not own or maintain any points.

Acquisition

In January 2017, the

Competition and Markets Authority The Competition and Markets Authority (CMA) is the competition regulator in United Kingdom. It is a non-ministerial government department in the United Kingdom, responsible for strengthening business competition and preventing and reducing anti-com ...

gave Chargemaster permission to acquire Elektromotive and Charge Your Car, which was completed in the same month. At that time the company had around 190 staff. Charge Your Car continues as a subsidiary of BP Chargemaster.

Products

The company's main product was a range of Elektrobay units for charging vehicles that supply 13 A at 230 V, as well as a 32 A version (single or three phase) for faster charging of vehicles. These are available as free-standing posts or wall mounted, and with a range of connectors. They also offer intelligent systems to communicate with the vehicle while charging.

Partnerships

Elektrobay recharging units were installed at

dealerships from 2010.

References

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Elektromotive Elektromotive was a British company, acquired by Chargemaster in 2017, specialising in the manufacture and installation of charging infrastructure for electric cars and other electric vehicles, using their trade name of Elektrobay. The comp ...

British companies established in 2003 British companies disestablished in 2017