Electronic signage (also called electronic signs or electronic displays) are

illuminant A standard illuminant is a theoretical source of visible light with a spectral power distribution that is published. Standard illuminants provide a basis for comparing images or colors recorded under different lighting. CIE illuminants The Inter ...

advertising media in the

signage Signage is the design or use of signs and symbols to communicate a message. A signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ...

industry. Major electronic signage include

fluorescent Fluorescence is the emission of light by a substance that has absorbed light or other electromagnetic radiation. It is a form of luminescence. In most cases, the emitted light has a longer wavelength, and therefore a lower photon energy, ...

signs, HID ( high intensity displays),

incandescent Incandescence is the emission of electromagnetic radiation (including visible light) from a hot body as a result of its high temperature. The term derives from the Latin verb ''incandescere,'' to glow white. A common use of incandescence is ...

signs, LED signs, and

neon sign In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in D ...

s. Besides, LED signs and HID are so-called digital signage.

Status

Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.

Average percentage of various signs usage

Regulation (USA)

It is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premises advertising device and on-premises advertising device. Usually, there are different

regulatory Regulation is the management of complex systems according to a set of rules and trends. In systems theory, these types of rules exist in various fields of biology and society, but the term has slightly different meanings according to context. Fo ...

and

zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...

set up by different cities for different types of advertising media.

Results of State Statutory ReviewResearch Review of Potential Safety Effects of Electronic Billboards on Driver Attention and Distraction - Final Report
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''Note: 10 states prohibit animation or moving parts except for public service announcement''

Gallery

Image:Parker's Piece toilets Cambridge 02.jpg, The coloured panels contain

fluorescent lamps A fluorescent lamp, or fluorescent tube, is a low-pressure mercury-vapor gas-discharge lamp that uses fluorescence to produce visible light. An electric current in the gas excites mercury vapor, which produces short-wave ultraviolet ligh ...

which gradually change colour between red, blue and green. Image:Wangfujing Dajie McDonald's TV billboard.JPG, McDonald's on Wangfujing Dajie, in

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

PRC China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

with giant

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

TV billboard. Image:Pachinko LED.jpg, The LED electric light guide plate of the

pachinko is a mechanical game originating in Japan that is used as an arcade game, and much more frequently for gambling. Pachinko fills a niche in Japanese gambling comparable to that of the slot machine in the West as a form of low-stakes, low-st ...

store. Image:Mo Farah 1 (6141506043) (2).jpg,

Mo Farah Sir Mohamed Muktar Jama Farah (born Hussein Abdi Kahin; 23 March 1983) is a British long-distance runner. His ten global championship gold medals (four Olympic and six World titles) make him the most successful male track distance runner ever ...

on a billboard.

References

External links

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International Sign Association
{{Commons Signage Cyberpunk themes Advertising tools Advertising by medium