''Ei Samay Sangbadpatra'' () is a

Bengali-language Bengali ( ), generally known by its endonym Bangla (, ), is an Indo-Aryan language native to the Bengal region of South Asia. It is the official, national, and most widely spoken language of Bangladesh and the second most widely spoken of t ...

daily newspaper from

The Times Group Bennett, Coleman and Company Limited, (abbreviated as B.C.C.L. and d/b/a The Times Group), is an Indian media conglomerate headquartered in Mumbai, Maharashtra. The company remains a family-owned business with Sahu Jain family owning a major ...

. It was launched as a

broadsheet A broadsheet is the largest newspaper format and is characterized by long vertical pages, typically of . Other common newspaper formats include the smaller Berliner and tabloid–compact formats. Description Many broadsheets measure roughly ...

daily newspaper with a motive to enter into a head-to-head competition with ''

Anandabazar Patrika '' Anandabazar Patrika'' (Bengali: আনন্দবাজার পত্রিকা, ) is an Indian Bengali-language daily newspaper owned by the ABP Group. According to the Audit Bureau of Circulations, it has a circulation of 1 million c ...

''. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. The ''Ei Samay'' newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of ''Ei Samay''. The introductory price of this newspaper was per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.

Pre-launch scenario

The vernacular print media space in

West Bengal West Bengal (, Bengali: ''Poshchim Bongo'', , abbr. WB) is a state in the eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabitants within an area of . West Bengal is the fou ...

comprises four major Bengali dailies: ''

'', ''

Aajkaal ''Aajkaal'' (pronounced: ) is a Bengali newspaper which is one of the principal newspapers published in Kolkata, India. It covers myriad subjects (broadly business, entertainment, politics, etc.) from Kolkata and the world, and has developed a ...

'', '' Bartaman'' and ''

Sangbad Pratidin ''Sangbad Pratidin'' ( lit.: news every day) is a daily Indian Bengali newspaper simultaneously published from Kolkata, Barjora and Siliguri. It was founded by Swapan Sadhan Bose, the owner and also All India Trinamool Congress representative ...

''. Out of these, ''Anandabazar Patrika'' is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per

Indian Readership Survey The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents. IRS collects a comprehensive range of demographic information and provides ext ...

2012, with a readership of about 59 lakhs.

Sections

; Regular sections * ''Ei Muhurte'': contains essays on different topics, tips, and analysis on different subjects like graphology and share market * ''Ei Shahar'': contains news and articles related to Kolkata * ''Ei Rajya'': contains news and articles related to West Bengal * ''Ei Desh'': deals with news of national interest * ''Sompadokiyo'': contains editorial, on this date, essays * ''Khelar Samay'': sports section contains news on different sports * ''Byabsa Banijyo'': business section contains news related to business, economics and finance ; Other sections * ''Onnya Samay'': regular supplement * ''Robibaroyari'': Sunday special.

Editions

Currently this daily is published from

Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...

and

New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Hous ...

References

External links

*
''Ei Samay'' e-paper
{{Newspapers in India Bengali-language newspapers published in India Newspapers published in Kolkata Publications established in 2012 Ei Samay Sangbadpatra Publications of The Times Group Newspapers published in Delhi National newspapers published in India 2012 establishments in West Bengal