Edwin S. Lowe


Edwin S. Lowe (1910February 23, 1986) was a U.S. salesman, toymaker, game
entrepreneur Entrepreneurship is the creation or extraction of value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values than simply ...

real estate developer Real estate development, or property development, is a business process, encompassing activities that range from the renovation and re-lease of existing buildings to the purchase of raw Real Estate, land and the sale of developed land or parcels ...
whose promotion of a game he renamed
Bingo Bingo or B-I-N-G-O may refer to: Art, entertainment, and media Gaming * Bingo, a game using a printed ticket of numbers ** Bingo (British version), a game using a printed ticket of 15 numbers on three lines; most commonly played in the UK and Ir ...
made it popular as a national pastime and fundraising activity for churches and schools. His company the E. S. Lowe Company produced bingo games and materials in addition to plastic toys and the dice game
Yahtzee Yahtzee is a dice game made by Milton Bradley Company, Milton Bradley (a company that has since been acquired and assimilated by Hasbro), which was first marketed as Yatzie by the National Association Service of Toledo, Ohio, in the early 1940s. ...

. He later worked in film and stage production, including the Broadway 1981 play ''A Talent for Murder'', featuring
Claudette Colbert Claudette Colbert ( ; born Émilie Claudette Chauchoin; September 13, 1903July 30, 1996) was an American actress. Colbert began her career in Broadway theater, Broadway productions during the late 1920s and progressed to motion pictures with t ...
. Lowe also opened the Tallyho hotel on the
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Las Vegas Strip
in 1962.


Lowe was born in
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, the eldest son of an
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, and studied in
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before relocating to the United States at the age of eighteen.Los Angeles Times: "Edwin Lowe, Bingo Developer, Dies at 75 : Entrepreneur Reworked Game He Discovered at Georgia Carnival" by BURT A. FOLKART
February 27, 1986
While working as a traveling toy salesman in December 1929, Lowe encountered a group at an
Atlanta Atlanta () is the and of the of . With an estimated 2019 population of 506,811, it is also the . The city serves as the cultural and economic center of the , home to more than 6 million people and the in the nation. Atlanta is the ...

, Georgia carnival engaged in a game called Beano. Returning to his Brooklyn, NY, home, he organized a game with several friends, one of whom became so excited at winning, she shouted "Bingo!" The popularity of the game among his acquaintances prompted Lowe to print game cards, which he later sold under the name Bingo. He established the E. S. Lowe Company for the production of his Bingo game cards, which initially were released as 24-card sets. The company later increased the number of variations to more than 6,000 card combinations, adding to the game's popularity. E. S. Lowe produced miniature chess and checker game sets that circulated widely among U.S. service personnel in
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. The company continued to produce games and plastic toys after the war, including a boxed toy casino set called Monte Carlowe. In 1956, he bought rights from a
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couple who approached him with a concept of a game that they played on their
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. Lowe highlighted its origins in naming the game – Yahtzee. In 1959, Lowe produced the popular "Renaissance Chess Set" which featured highly detailed chessmen based on the
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period. The beautiful design of these chess pieces has made them a favorite with chess players and collectors.
Milton Bradley Company Milton Bradley Company or simply Milton Bradley (MB) was an American board game Board games are tabletop games that typically use moved or placed on a pre-marked board (playing surface) and often include elements of table, Card game, card, ...
purchased E. S. Lowe Company in 1973 for $26 million.New York Times: "EDWIN S. LOWE, 75; TOY MANUFACTURER POPULARIZED BINGO"
February 25, 1986
In 1962, Lowe opened the 450-room Tallyho hotel on the
Las Vegas Strip The Las Vegas Strip is a stretch of South Las Vegas Boulevard in Clark County, Nevada Nevada (, ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho t ...

Las Vegas Strip
. It was the only major hotel in Nevada without a casino, as Lowe believed that there were some tourists to the city who were not interested in gambling. Because of low revenue caused by the lack of a casino, the hotel closed later that year, with Lowe stating that it was a mistake to open without a casino.

Personal life

His last wife was Barbara (Zolnerowich) Lowe. He had one daughter Gail Ann Lowe Haymes Maidman with Jeanette Marmott Lowe, Gail. He maintained a home at Quogue, Long Island, New York, but died at his Manhattan residence on February 23, 1986 at the age of 75.


External links

Ideafinder link
{{DEFAULTSORT:Lowe, Edwin S 1911 births 1986 deaths American game designers 20th-century American Jews 20th-century American businesspeople Polish emigrants to the United States