Edwin or often capitalized, EDWIN, is a Japanese

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natura ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

founded in 1947 as 'Tsunemi Yonehachi shop'. Edwin Co. Ltd., (株式会社エドウイン) mainly focuses on

jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and pa ...

manufacture. EDWIN COMPANY Head Office

Their most popular line of clothing is the 503 jeans model which was first sold in 1997. Actor

Brad Pitt William Bradley Pitt (born December 18, 1963) is an American actor and film producer. He is the recipient of various accolades, including two Academy Awards, a British Academy Film Award, two Golden Globe Awards, and a Primetime Emmy Awar ...

has been an official spokesman and

model A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...

for the brand, appearing in many of its advertisements in the past. The company has flagship concept stores in Japan in

Harajuku, Tokyo is a district in Shibuya, Tokyo, Japan. Harajuku is the common name given to a geographic area spreading from Harajuku Station to Omotesando, corresponding on official maps of Shibuya ward as Jingūmae 1 chōme to 4 chōme. In popular refere ...

and Minami-Horie, Osaka.

History

Established in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship. Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim. In 1961, inspired by a growing demand, EDWIN (whose company name comes from a creative rearrangement of the letters found in the word "denim") debuted the first made-in-Japan jeans. By the 1970s, EDWIN had established itself as a pioneer in denim manufacturing, experimenting with wash techniques in the EDWIN Wash House that impacted denim wash processes around the globe. Innovations included ONE WASH, a prewash process to eliminate shrinkage prior to purchase, and OLD WASH, a precursor to stone wash that reproduces faded colors through careful abrasion techniques for a lived-in denim look. Today, EDWIN continues to set the gold standard in Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit.

Owned Brands

EDWIN

SOMETHING C17 Ladiva by EDWIN

Licensed Brands

Lee (jeans) Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, r ...

Wrangler (jeans) Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by Kontoor Brands Inc., which also owns Lee. Its headquarters is in downtown Greensboro, North Carolina, in the United States, ...

Alpha Industries Alpha Industries is an American clothing manufacturer founded in 1959 in Knoxville, Tennessee and specialises in American military style and fashion apparel. Alpha makes items such as flight jackets and vests, and has made jackets for the militar ...

Maui and Sons

References

External links

EDWIN Official site

EDWIN EUROPEEDWIN USA
** ** ** ** Clothing companies of Japan Clothing brands of Japan Jeans by brand Itochu Japanese companies established in 1969 Manufacturing companies based in Tokyo Retail companies based in Tokyo {{Fashion-company-stub