Edward Bruce (New Deal)
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Edward Bright Bruce (April 13, 1879 – January 26, 1943) was the director of the Public Works of Art Project (PWAP), the Section of Painting and Sculpture and the
Treasury Relief Art Project The Treasury Relief Art Project (TRAP) was a New Deal arts program that commissioned visual artists to provide artistic decoration for existing Federal buildings during the Great Depression in the United States. A project of the United States De ...
,
New Deal The New Deal was a series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939. Major federal programs agencies included the Civilian Cons ...
relief efforts that provided work for artists in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
during the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
. Ned Bruce was a successful lawyer and entrepreneur before giving up his career altogether at the age of 43 to become an artist. However, like most artists during the Depression, he found it impossible to make a living making art, and grudgingly returned to business in 1932 as a lobbyist in
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered on ...
for the Calamba Sugar Estate of
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
. In 1933, President
Franklin D. Roosevelt Franklin Delano Roosevelt (; ; January 30, 1882April 12, 1945), often referred to by his initials FDR, was an American politician and attorney who served as the 32nd president of the United States from 1933 until his death in 1945. As the ...
received a letter from the American painter
George Biddle George Biddle (January 24, 1885 – November 6, 1973) was an American painter, muralist and lithographer, best known for his social realism and combat art. A childhood friend of President Franklin D. Roosevelt, he played a major role in establi ...
, who suggested a New Deal program that would hire artists to paint murals in federal office buildings. Roosevelt was intrigued by the idea, and brought the idea to the
United States Treasury Department The Department of the Treasury (USDT) is the Treasury, national treasury and finance department of the federal government of the United States, where it serves as an United States federal executive departments, executive department. The departme ...
, which oversaw all construction of federal buildings. Bruce had by that time made some connections in Washington, and he was asked to help organize the effort. By the end of 1943, all of the New Deal art programs had been shut down following Bruce's death.


Biography

Edward Bright Bruce was born in
Dover Plains, New York Dover Plains is a hamlet and census-designated place (CDP) in Dutchess County, New York, United States. The population was 1,323 at the 2010 census. It is part of the Poughkeepsie– Newburgh– Middletown Metropolitan Statistical Area. D ...
, on April 13, 1879, the son of a Baptist minister. He began painting at the age of 14. He graduated from Columbia Law School in 1904 with high honors. He began practicing law in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and
Manila, Philippines Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populated ...
with a prestigious firm, Bruce, Lawrence, Ross and Block. While working in Manila, he bought ''
The Manila Times ''The Manila Times'' is the oldest extant English language, English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrati ...
'', a popular daily newspaper. In 1915 he changed his focus to banking and trade throughout
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
and the
Far East The ''Far East'' was a European term to refer to the geographical regions that includes East and Southeast Asia as well as the Russian Far East to a lesser extent. South Asia is sometimes also included for economic and cultural reasons. The ter ...
with a company he created, the Pacific Development Corporation. Throughout this time Bruce continued painting and collecting art, particularly Chinese art. In 1922 he ended his career as a businessman and moved to
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
to study art with the American painter and sculptor Maurice Sterne. He moved to
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
in 1929 because of the oppressive
Fascist Fascism is a far-right, Authoritarianism, authoritarian, ultranationalism, ultra-nationalist political Political ideology, ideology and Political movement, movement,: "extreme militaristic nationalism, contempt for electoral democracy and pol ...
conditions. His landscapes, which were heavily influenced by the Chinese works in his collection, were featured in a number of solo shows with excellent reviews in Paris, New York, and San Francisco. Despite his acclaim as an artist, Bruce was unable to sell any artwork after the start of the Depression, and returned to a career in business. In the winter of 1932 he came to Washington to lobby on behalf of the Calamba Sugar Company, which had interests in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
. During this time, he cultivated good relations with Washington bureaucrats, and his reputation as an artist got him recommended for work on the newly conceived New Deal arts initiative. In late 1933, Bruce was appointed to the
United States Department of the Treasury The Department of the Treasury (USDT) is the national treasury and finance department of the federal government of the United States, where it serves as an executive department. The department oversees the Bureau of Engraving and Printing and t ...
as administrator of the first federally supported arts program, the Public Works of Art Project. He was given the task of organizing the project and providing work for thousands of unemployed artists throughout the country. He formulated a plan with a committee of museum directors and community leaders. The project would employ artists to create murals and sculptures for public buildings depicting nationalistic scenes of the New Deal. In its six months of existence, the Public Works of Art Project employed about 3,700 artists, spending about $1,312,000. On October 16, 1934, the Treasury Department created the Section of Painting and Sculpture under Bruce's leadership. Bruce served on the
U.S. Commission of Fine Arts The U.S. Commission of Fine Arts (CFA) is an independent agency of the federal government of the United States, and was established in 1910. The CFA has review (but not approval) authority over the "design and aesthetics" of all construction with ...
from 1940 to 1943.Thomas E. Luebke, ed., ''Civic Art: A Centennial History of the U.S. Commission of Fine Arts (Washington, D.C.: U.S. Commission of Fine Arts, 2013): pp. 225-226 &Appendix B, p. 541.'' In 1935, Bruce was elected into the
National Academy of Design The National Academy of Design is an honorary association of American artists, founded in New York City in 1825 by Samuel Morse, Asher Durand, Thomas Cole, Martin E. Thompson, Charles Cushing Wright, Ithiel Town, and others "to promote the fin ...
as an associate member. Bruce died January 26, 1943, in
Hollywood, Florida Hollywood is a city in southern Broward County, Florida, United States, located between Fort Lauderdale and Miami. As of July 1, 2019, Hollywood had a population of 154,817. Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is now ...
, after a brief illness.


References


External links


Edward Bruce Papers at the Smithsonian's Archives of American Art
{{DEFAULTSORT:Bruce, Edward 1879 births 1943 deaths 19th-century American painters American male painters 20th-century American painters Painters from California American arts administrators Public Works of Art Project Section of Painting and Sculpture Treasury Relief Art Project People of the New Deal arts projects People from Dover Plains, New York 19th-century American male artists 20th-century American male artists