Edina Monsoon
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Edina "Eddie" Margaret Rose Monsoon is one of the two main characters in the British television sitcom ''
Absolutely Fabulous ''Absolutely Fabulous'' (also known as ''Ab Fab'') is a British television sitcom based on the ''French and Saunders'' sketch, "Modern Mother and Daughter", created by Dawn French and Jennifer Saunders. The show was created and written by Saund ...
'', created and portrayed by comedian
Jennifer Saunders Jennifer Jane Saunders (born 6 July 1958) is an English actress, comedian, singer and screenwriter. Saunders originally found attention in the 1980s, when she became a member of The Comic Strip after graduating from the Royal Central School of ...
. The founder and head of her own PR company, Edina consistently undermines her own professional success through chronic, self destructive behaviour—including drug addiction, alcoholism, and compulsive eating—all driven by her desire to recapture her youth as a mod in Swinging London. Constantly attempting to appear young and "hip", Edina has adopted an extravagant personality and constantly pursues the latest fashion trends and crazes. Barely managing to keep her company afloat, Edina's life is kept in order by her long-suffering daughter, Saffron, who has been caring for her mother ever since she was a child.


Character history

Edina was born with the forenames Edwina Margaret Rose on 6 August 1951 in London to parents whose names are never revealed on screen. Her mother is only referred to as "Mrs. M," and the series never establishes if Monsoon is Edina's married or maiden name. Although Edina's mother was a loving parent, she was also eccentric and overprotective in addition to being passive aggressive regarding Eddy's weight and social status, a dynamic that left Edina with deep seated insecurities; Eddie's relationship with her father was strained. At some point, she began asking others to address her as "Edina", a request her mother refuses. Edina was an awkward and maladjusted child and was nicknamed "The Shredder" due to her addiction to eating "huge amounts of tissues" and "whole toilet rolls". Sometime as a teenager she met and befriended
Patsy Stone Patsy Stone is one of the two main characters from the British television sitcom ''Absolutely Fabulous'', portrayed by actress Joanna Lumley. Background Patsy was the last of a string of children born to an aging Bohemian mother in Paris, who g ...
, an older, more popular and more conventionally attractive girl who soon became her best friend. As a part of Swinging London's mod and countercultures, Edina finally found the popularity and sense of belonging that had always eluded her, and has spent the ensuing years attempting to relive this era in her life, often to her own detriment. Due to her excesses, she has suffered a series of lifelong addictions, including alcoholism, drug use, smoking, and compulsive eating, the latter of which compels her to unsuccessfully pursue numerous
fad diet A fad diet is a diet that becomes popular for a short time, similar to fads in fashion, without being a standard dietary recommendation, and often making unreasonable claims for fast weight loss or health improvements. There is no single defi ...
s. At some point in the late 1960s or early 70s, Edina met and married a man named Marshall Turtle, with whom she had a son named Serge. The marriage was brief and ended in divorce, though the two remained friends. Eddie's eccentricities proved overwhelming to Serge, who fled England as an adult and has never returned, claiming to have joined a
research group Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness ...
to provide himself with a consistent excuse not to return home; in reality, he moved to
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, where he embraced his
homosexuality Homosexuality is romantic attraction, sexual attraction, or sexual behavior between members of the same sex or gender. As a sexual orientation, homosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions" to pe ...
and became a
bookseller Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. People who engage in bookselling are called booksellers, bookdealers, bookpeople, bookmen, or bookwomen. The founding of libra ...
. Edina would not reunite with him for over a decade. In the mid-1970s Eddie met and married her second husband, Justin, with whom she gave birth to a daughter Saffron, via caesarean section. Though she contemplated giving the child up for adoption, Edina ultimately decided to keep her. Sometime around Saffron's birth Justin came out as homosexual and he and Eddie divorced, marking the beginning of a contentious relationship the two as Justin wished to remain in his daughter's life. Sometime in the 1980s Eddie opened a PR firm, Monsoon PR, representing the 1960s icons who were her idols in her youth including
Twiggy Dame Lesley Lawson (''née'' Hornby; born 19 September 1949) is an English model, actress, and singer, widely known by the nickname Twiggy. She was a British cultural icon and a prominent teenaged model during the swinging '60s in London. ...
and
Lulu Lulu may refer to: Companies * LuLu, an early automobile manufacturer * Lulu.com, an online e-books and print self-publishing platform, distributor, and retailer * Lulu Hypermarket, a retail chain in Asia * Lululemon Athletica or simply Lulu, ...
. Though Eddie consistently struggles to keep the business afloat, it still has allowed her to become wealthy and purchase a three-bedroom Holland Park house, which she claims cost £1.5m; unbeknownst to Edina, however, Justin arranged for Saffron to legally own the home in their divorce proceedings. Despite her financial and professional success, Edina was a largely absentee mother to Saffron, who found herself responsible for her own welfare from a young age. In Saffron's adolescence the two entered into a codependent relationship, with Saffron supporting her mother through drug binges and personal crises, while Edina consistently exposed her daughter to all manner of debauchery in the belief that she was providing her daughter with the exciting, "cultured" life she wishes for herself. The pair's relationship was further complicated by the constant presence of Patsy, who envied the life Eddie provided for her daughter and thus subjected Saffron to constant verbal and physical abuse, including using her hair for an ashtray and once tying Saffron to a traffic light as a child. Edina consistently justified Patsy's behavior to Saffron, much to the consternation of her daughter. Over the course of the show, Eddie and Saffron come close on numerous occasions to reconciling with one another, including a pair of instances in which Eddie rescues Saffron from potentially disastrous relationships and a trip to Paris in which each comes to see the other in a new light; these instances are always short-lived, usually due to some abusive or neglectful action on Edina's part. The pair finally have what appears to be a final falling out after Eddie strikes Saffron's toddler daughter, Jane, in a fit of pique, leading to Saffron kicking her mother out of the house. At some point in the intervening years, the pair reunited, and Saffron permitted Edina to move back in. Over the course of the series, Eddie's PR firm goes through periodic crises that threaten her financial stability, particularly after her ex-husbands learn that she's been collecting alimony and child support payments from both of them for over a decade and cut her off. Though she often comes to the brink of bankruptcy, she always manages to stay afloat due to a mixture of both accident and her own occasional cunning, usually through managing to land one major client to prop up her empire, at different points representing
Prozac Fluoxetine, sold under the brand names Prozac and Sarafem, among others, is an antidepressant of the selective serotonin reuptake inhibitor (SSRI) class. It is used for the treatment of major depressive disorder, obsessive–compulsive disorde ...
and
Emma Bunton Emma Lee Bunton (born 21 January 1976) is an English singer, songwriter, actress, and media personality. She rose to fame in the 1990s as a member of the girl group Spice Girls, in which she was nicknamed Baby Spice. With over 100 million recor ...
. In the new millennium, Eddy has expanded her company to encompass not just a PR firm but a cable news network intended to compete with Sky; though the network ultimately fails due to neglect on Eddy's part, she still ends up profiting by selling the satellites. Moving into the 2010s, Eddy downsizes her company and begins working out of her home; by the time of the Absolutely Fabulous movie, Eddie has become more successful than ever before, having modified her home into a gaudy McMansion. Despite her high level of personal success, the fifty-something Eddie still finds herself unfulfilled; seeking to increase her profile ever further, she attempts recruiting Kate Moss to her roster, only to inadvertently knock Moss into the
Thames The River Thames ( ), known alternatively in parts as the River Isis, is a river that flows through southern England including London. At , it is the longest river entirely in England and the second-longest in the United Kingdom, after the R ...
during their encounter. Believing she's killed her, Eddie, Patsy, and a now teenaged Jane go on the run to Paris, where they scheme to wed Patsy to an aging billionaire in order to secure their futures. During the trip, a despondent Edina finally reaches the epiphany that none of her trend-chasing has fulfilled her and that she's still just as unsatisfied with life as she was in her forties. Following a police chase, Edina and Patsy crash a car into a pool, where- confronted by Saffron- Edina apologizes for being a bad mother and tells her daughter she's ready to die in repentance for the life she's led. Saffron's forgiveness and the news that Kate Moss survived falling into the Thames convinces Edina to swim to shore, and mother and daughter are reconciled.


Personality

A
self-loathing Self-hatred is personal self-loathing or hatred of oneself, or low self-esteem which may lead to self-harm. In psychology and psychiatry The term "self-hatred" is used infrequently by psychologists and psychiatrists, who would usually describe ...
yet self-obsessed neurotic, Edina's self-image is based on 1960s counterculture and the world of fashion and celebrity. She is fixated on self-indulgence and her ideas of self-actualization. Edina subscribes to every trend that arises, including
New Age New Age is a range of spiritual or religious practices and beliefs which rapidly grew in Western society during the early 1970s. Its highly eclectic and unsystematic structure makes a precise definition difficult. Although many scholars consi ...
spirituality—she calls herself a Buddhist—and feng shui. She aspires to move in the highest circles of creativity, fashion, and celebrity. She considers herself a follower of the latest trends, but, having no real sense of style of her own, Edina is actually a
fashion victim "Fashion victim" is a term claimed to have been coined by Oscar de la Renta that is used to identify a person who is unable to identify commonly recognized boundaries of style. Fashion victims are "victims" because they are vulnerable to faddish ...
, parading the latest fashion trends without understanding them or understanding what looks good on her. She is a die-hard fan of Christian Lacroix and is quick to point out "It's Lacroix, sweetie, Lacroix". Edina is mildly overweight but not nearly so much as she believes herself to be and frequently attempts to conceal her bloated body with heavy, swaddling clothing which only adds to her absurd appearance. Others often draw attention to Edina's weight, aware of her obsession with it which only adds to her neurosis. Edina is histrionic and a
hypochondriac Hypochondriasis or hypochondria is a condition in which a person is excessively and unduly worried about having a serious illness. An old concept, the meaning of hypochondria has repeatedly changed. It has been claimed that this debilitating cond ...
, demanding constant attention, medical treatment, and exaggerating even the slightest ailments. In the first episode of the second series "Hospital", she is referred to hospital for what appears to be nothing more than an ingrowing toenail, yet insisted on calling an ambulance rather than drive herself to hospital. She is obsessed with trying expensive beauty treatments and New Age alternative therapies, including recovered-memory therapy, sensory deprivation tanks, cranial
acupuncture Acupuncture is a form of alternative medicine and a component of traditional Chinese medicine (TCM) in which thin needles are inserted into the body. Acupuncture is a pseudoscience; the theories and practices of TCM are not based on scientif ...
,
past life regression Past life regression is a method that uses hypnosis to recover what practitioners believe are memories of past lives or incarnations. The practice is widely considered discredited and unscientific by medical practitioners, and experts generally re ...
therapy and aura consultations. Edina is desperate to give off the aura of success, wealth and fabulousness. Her outrageous but always expensive wardrobe is one of her ways of doing this, as is the constant renovating of her home, especially the kitchen. She is extremely status conscious, loudly clarifying that her house is in Holland Park whenever someone identifies the neighbourhood as the less-upmarket
Shepherd's Bush Shepherd's Bush is a district of West London, England, within the London Borough of Hammersmith and Fulham west of Charing Cross, and identified as a major metropolitan centre in the London Plan. Although primarily residential in character, i ...
. Edina claims to be a
Buddhist Buddhism ( , ), also known as Buddha Dharma and Dharmavinaya (), is an Indian religion or philosophical tradition based on teachings attributed to the Buddha. It originated in northern India as a -movement in the 5th century BCE, and ...
, practising, in her words, "almost religiously". She also identifies as a
vegetarian Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetarianism m ...
although she is seen eating meat on a few occasions. For dramatic purposes she had been described as being two stone (28 pounds) overweight. She frequently moans about being too fat; however, she hasn't the willpower to stay on any diet for long. She often says that one method she has used is to go shopping for clothes two sizes too small for her.


Family

Edina has two ex-husbands, Justin (
Christopher Malcolm Christopher Malcolm (19 August 1946 – 15 February 2014) was a Scottish actor and theatrical producer. He first achieved notoriety for his role as Brad Majors in the original stage production of ''The Rocky Horror Show''. Early life and edu ...
) and Marshall (
Christopher Ryan Christopher Ryan (born Christopher Papazoglou; 25 January 1950) is a British actor best known for his roles as Mike TheCoolPerson in the BBC comedy series '' The Young Ones'', Dave Hedgehog in the BBC comedy series ''Bottom'', Tony Driscoll in t ...
), both of whom give her hefty
alimony Alimony, also called aliment (Scotland), maintenance (England, Ireland, Northern Ireland, Wales, Canada, New Zealand), spousal support (U.S., Canada) and spouse maintenance (Australia), is a legal obligation on a person to provide financial suppo ...
payments. After they discover that they have both been paying for her mortgage, the payments are cut-off in the episode "Poor", which forces Edina to briefly economize. Saffron's father Justin, Edina's second husband, is homosexual and for a time has a boyfriend named Oliver, who runs an antique shop with him. Marshall Turtle, Edina's first husband, is the father of her estranged son Serge. Marshall is a Hollywood producer with a history of
substance abuse Substance abuse, also known as drug abuse, is the use of a drug in amounts or by methods which are harmful to the individual or others. It is a form of substance-related disorder. Differing definitions of drug abuse are used in public health, ...
, who claims to have only married Edina because he was drunk at the time. Edina's son Serge is alluded to throughout the series, but only appears once in the special "Gay". Serge left home at a young age, having been traumatized by his childhood with Edina. His whereabouts are kept a secret by Saffron and Marshall, who lie whenever she asks where he is. In "Gay", Edina steals Saffron's address book and discovers that Serge is living in New York City. She is elated to discover that he is gay and manages to track him down. However, after spending one wild night going clubbing with his mother, who treats him more as a gay accessory than a person, Serge disconnects from her for good. She has a contentious relationship with her mother, (
June Whitfield Dame June Rosemary Whitfield (11 November 1925 – 29 December 2018) was an English radio, television, and film actress. Her big break was a lead in the radio comedy ''Take It from Here'', which aired on the BBC Light Programme in 1953. ...
), who lives close by and constantly pays visits. Edina loudly berates her mother, often kicks her out of the house, and occasionally threatens to
euthanize Euthanasia (from el, εὐθανασία 'good death': εὖ, ''eu'' 'well, good' + θάνατος, ''thanatos'' 'death') is the practice of intentionally ending life to eliminate pain and suffering. Different countries have different eutha ...
her. She blames her mother for her weight issues, because 'Mrs. M' didn't
breastfeed Breastfeeding, or nursing, is the process by which human breast milk is fed to a child. Breast milk may be from the breast, or may be expressed by hand or pumped and fed to the infant. The World Health Organization (WHO) recommends that brea ...
her as a baby and brought her up on a diet of "chips and lard and potatoes and white bread and suet pudding covered in
treacle Treacle () is any uncrystallised syrup made during the refining of sugar.Oxford Dictionary The most common forms of treacle are golden syrup, a pale variety, and a darker variety known as black treacle, similar to molasses. Black treacle has ...
." Edina's father is never seen on screen, but his passing away in "Death" (Series 2) elicits no visible regret or sadness from Edina. Mrs. Monsoon says that her husband was "scared stiff" of his daughter. Edina spends much of her life caught in an emotional tug of war between
Patsy Patsy is a given name often used as a diminutive of the feminine given name Patricia or sometimes the masculine name Patrick, or occasionally other names containing the syllable "Pat" (such as Cleopatra, Patience, Patrice, or Patricia). Among It ...
, her lifelong friend and corrupter, and Saffron, her sensible, goody-two-shoes daughter. Despite their frequent verbal sparring, Edina and Saffron often show genuine concern and affection for one another. Edina sometimes comforts Saffron without needing to, constantly reminding her daughter that she does love her. In the episode, "The Last Shout", Edina prevented Saffron's marriage to an oppressive man, Paulo, who was treating her appallingly. Edina often shows a deep need to make her daughter proud of her. Saffron meanwhile believes that her mother's neuroses are the result of her lazy,
hedonistic Hedonism refers to a family of theories, all of which have in common that pleasure plays a central role in them. ''Psychological'' or ''motivational hedonism'' claims that human behavior is determined by desires to increase pleasure and to decre ...
and flagrantly irresponsible lifestyle as well as the pernicious influence of Patsy. Given Edina's emotional immaturity, Saffron often takes on the role of a strict mother figure towards her, to the point where Edina is somewhat afraid of Saffron's temper and attempts to hide things from her.


Relationship with Patsy

Edina's friendship with Patsy forms a central theme of the series. The two have been friends since they were teenagers and are extremely
co-dependent In sociology, codependency is a theory that attempts to explain imbalanced relationships where one person enables another person's self-destructive behavior such as addiction, poor mental health, immaturity, irresponsibility, or under-achiev ...
, to the exclusion of other friendships and relationships. They are also one another's
enablers Enablers are originally a post-punk band formed in San Francisco, California which features the poetry/spoken word of Pete Simonelli. The current members now exist on opposite sides of the American coasts-- most of the time. History In addition ...
, encouraging each to behave badly and partake in addictive behaviours like smoking, drinking, and casual drug use (although Patsy is far worse in these areas than Edina). The two occasionally try to separate from one another (i.e. when Patsy takes a job in New York in "Fear" and "The End"), but these instances are short-lived. Patsy's jealous attachment to Edina also leads her to sabotage Edina's romantic relationships (i.e. "Magazine" (series 1) and "Schmoozin'" (series 5)). Patsy is the only person in Edina's life whom Edina is consistently kind to. However, Patsy can be extremely
parasitic Parasitism is a close relationship between species, where one organism, the parasite, lives on or inside another organism, the host, causing it some harm, and is adapted structurally to this way of life. The entomologist E. O. Wilson has c ...
in her dependence on Edina, who without complaint allows Patsy to live in her home at various times throughout the series (either in Saffron's room, the utility closet, or the attic), to use her chauffeur-driven car, drink her alcohol, smoke her cigarettes and use her credit cards. Patsy and Edina often exhibit the characteristics of a married couple, with Edina complaining that Patsy always gets "to be the man." This is referenced in the special "Gay", when Eddie and Patsy partake in a
gay marriage Same-sex marriage, also known as gay marriage, is the marriage of two people of the same sex or gender. marriage between same-sex couples is legally performed and recognized in 33 countries, with the most recent being Mexico, constituting ...
ceremony in New York City.


Career

Edina is the owner of a London PR company that fluctuates in success throughout the series. In several episodes, including "Fashion" and "The Last Shout", Edina demonstrates the creativity, organisational ability and shrewd business sense that have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put
Princess Anne Anne, Princess Royal (Anne Elizabeth Alice Louise; born 15 August 1950), is a member of the British royal family. She is the second child and only daughter of Queen Elizabeth II and Prince Philip, Duke of Edinburgh, and the only sister of K ...
in a
Vivienne Westwood Dame Vivienne Isabel Westwood (née Swire; born 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. Westwood came to public notice when she m ...
basque Basque may refer to: * Basques, an ethnic group of Spain and France * Basque language, their language Places * Basque Country (greater region), the homeland of the Basque people with parts in both Spain and France * Basque Country (autonomous co ...
." She has a totally incompetent PA named Bubble (
Jane Horrocks Barbara Jane Horrocks (born 18 January 1964) is a British actress. She portrayed the roles of Bubble and Katy Grin in the BBC sitcom ''Absolutely Fabulous''. She was nominated for the 1993 Olivier Award for Best Actress for the title role in th ...
), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping at
Harvey Nichols Harvey Nichols is a British luxury department store chain founded in 1831, at its flagship store in Knightsbridge, London. It sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury f ...
and lunching with her best friend
Patsy Patsy is a given name often used as a diminutive of the feminine given name Patricia or sometimes the masculine name Patrick, or occasionally other names containing the syllable "Pat" (such as Cleopatra, Patience, Patrice, or Patricia). Among It ...
. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her clients' careers or accomplishments. Her staple client is the singer
Lulu Lulu may refer to: Companies * LuLu, an early automobile manufacturer * Lulu.com, an online e-books and print self-publishing platform, distributor, and retailer * Lulu Hypermarket, a retail chain in Asia * Lululemon Athletica or simply Lulu, ...
, who remains with her off and on throughout the series despite personally disliking her. Other celebrities she gains and loses as clients throughout the series include
Emma Bunton Emma Lee Bunton (born 21 January 1976) is an English singer, songwriter, actress, and media personality. She rose to fame in the 1990s as a member of the girl group Spice Girls, in which she was nicknamed Baby Spice. With over 100 million recor ...
,
Queen Noor of Jordan Noor Al-Hussein ( ar, نور الحسين; born Lisa Najeeb Halaby; August 23, 1951) is an American-born Jordanian philanthropist and activist who is the fourth wife and widow of King Hussein of Jordan. She was Queen of Jordan from their marriag ...
,
Twiggy Dame Lesley Lawson (''née'' Hornby; born 19 September 1949) is an English model, actress, and singer, widely known by the nickname Twiggy. She was a British cultural icon and a prominent teenaged model during the swinging '60s in London. ...
and
Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter and actress. She is the highest-selling female Australian artist of all time, having sold over 80 million records worldwide. She has been recognised for reinve ...
. In series 3, Edina attempts to buy the "PR PR's Person of the Year" award for herself by sponsoring the ceremony and handpicking the judges, so she's outraged when they choose her arch-rival Claudia Bing (
Celia Imrie Celia Diana Savile Imrie (born 15 July 1952) is an English actress and author. She was described in 2003 as one of the most successful British actresses of recent decades. She is best known for her film roles, including the '' Bridget Jones'' f ...
) over her. In the third episode, "France", Edina attempted to start her own interior design company, with her first client being her lifelong friend, Bettina, but for unexplained reasons the company failed without Bettina's apartment ever being decorated due to Edina not signing an urgent document in time. In series one she creates her own boutique shop which sells ethnic ornaments sourced from war-torn countries and far-flung tribal communities. However, Edina hoards most of the merchandise for decorating her own home so the shop never becomes a success. Edina experiences a nadir of success in series 3, after she lands
Prozac Fluoxetine, sold under the brand names Prozac and Sarafem, among others, is an antidepressant of the selective serotonin reuptake inhibitor (SSRI) class. It is used for the treatment of major depressive disorder, obsessive–compulsive disorde ...
as a client by coining the phrase "Cheer up, it may never happen." In "Fear" (Series 3 Ep. 5), she partners with "PRM", a massive American PR firm, landing "all the majors from the States" including
Elizabeth Taylor Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was a British-American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 1950s. ...
and
Planet Hollywood Planet Hollywood International Inc. (stylized as planet Hollywood, planet Hollywood observatory and ph) is a themed restaurant chain inspired by the popular portrayal of Hollywood. The company is owned by Earl Enterprises corporation. Earl En ...
. In series 4 Edina partners with Katie Grin (
Jane Horrocks Barbara Jane Horrocks (born 18 January 1964) is a British actress. She portrayed the roles of Bubble and Katy Grin in the BBC sitcom ''Absolutely Fabulous''. She was nominated for the 1993 Olivier Award for Best Actress for the title role in th ...
), a has-been TV starlet, to create a TV production company. Although she brands it a "multinational media, cable and satellite network with
Murdoch Murdoch ( , ) is an Irish/Scottish given name, as well as a surname. The name is derived from old Gaelic words ''mur'', meaning "sea" and ''murchadh'', meaning "sea warrior". The following is a list of notable people or entities with the name. ...
airspace and strategic
WAP WAP or Wap may refer to: Music * "WAP" (song), a 2020 song by Cardi B featuring Megan Thee Stallion Organizations * Weatherization Assistance Program, for US energy costs * Western Australia Party, a political party founded in 2016 * Western A ...
tie-ins", she never manages to produce a single show. The company is instead sold to Edina's arch-rival Claudia Bing. At the end of the series, with both her PR and TV companies foundering, Edina manages to sell her half of the company to Claudia Bing, who cedes Kylie Minogue, Lulu and several cancer charities back to Edina as part of the deal. This small clientele allows Eddie to salvage her PR company. In series 5 she is working out of her sitting room, which she has made into an office. In the
feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
, Eddie's finances and business are once again on the verge of failure. Desperate to reverse her fortunes, at the end of the film she manages to land Kate Moss and
Nobu Nobu Hospitality, LLC is an American company founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper in partnerships with Drew Nieporent as an Operator with Myriad Restaurant Group. Background In 1987, Nobu Matsuhisa moved to Los Angele ...
as a clients and she is once again a success.


Finances

Because of her poor
impulse control Inhibitory control, also known as response inhibition, is a cognitive process – and, more specifically, an executive function – that permits an individual to inhibit their impulses and natural, habitual, or dominant behavioral re ...
and the need she feels to display her wealth and success, Edina makes reckless financial decisions and is constantly overspending. Edina herself declares that she is not "cash-rich" and that her money is tied up in her accessories and shoe collection. At the beginning of the series she leads an extravagant lifestyle in part because she has conned both of her ex-husbands into paying her mortgage (until it is discovered in "Birthday"). This leads to a financial reckoning in "Poor" (Series 2 Ep. 5), after both her ex-husbands cut off her
alimony Alimony, also called aliment (Scotland), maintenance (England, Ireland, Northern Ireland, Wales, Canada, New Zealand), spousal support (U.S., Canada) and spouse maintenance (Australia), is a legal obligation on a person to provide financial suppo ...
payments and her accountant admonishes her for overspending. Nonetheless, she continues her lavish lifestyle, which includes frequent redecorations of her house, luxury holidays, a chauffeur-driven
Jaguar The jaguar (''Panthera onca'') is a large cat species and the only living member of the genus '' Panthera'' native to the Americas. With a body length of up to and a weight of up to , it is the largest cat species in the Americas and the th ...
car, groceries supplied by
Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other ...
, and constant shopping for designer labels. In "Huntin', Shootin' & Fishin'" (Series 5) Edina bids £30,000 at a
Tatler ''Tatler'' is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interes ...
charity auction for a virtually worthless
country house An English country house is a large house or mansion in the English countryside. Such houses were often owned by individuals who also owned a town house. This allowed them to spend time in the country and in the city—hence, for these peopl ...
weekend retreat, just to impress the
British nobility The British nobility is made up of the peerage and the (landed) gentry. The nobility of its four constituent home nations has played a major role in shaping the history of the country, although now they retain only the rights to stand for election ...
around her. In '' Absolutely Fabulous: The Movie'', Edina finds herself on the verge of insolvency after Marshall stops paying her mortgage and her business nears collapse. This contradicts the established TV narrative where Marshall stopped supporting Edina financially in the episode "Poor". In desperation she and Patsy embark on a scheme to woo one of Patsy's rich ex-lovers in the
South of France Southern France, also known as the South of France or colloquially in French as , is a defined geographical area consisting of the regions of France that border the Atlantic Ocean south of the Marais Poitevin,Louis Papy, ''Le midi atlantique'', A ...
. By the end of the film Patsy manages to marry a rich, senile heiress (
Marcia Warren Marcia Warren (born 26 November 1942) is an English stage, film and television actress. On stage, she appeared in '' Blithe Spirit'' as Madame Arcati and '' The Sea'' (2008) at the Theatre Royal, Haymarket. She is currently appearing in Netflix' ...
) and Edina's career revives, making her rich once again.


References


External links

* {{DEFAULTSORT:Monsoon, Edina Absolutely Fabulous British sitcom characters Fictional alcohol abusers Fictional cannabis users Fictional cocaine users Fictional criminals Fictional drug addicts Fictional female businesspeople Fictional LSD users Fictional people from London Fictional socialites Narcissism in television Television characters introduced in 1992 Female characters in television