''Eat This, Not That!'' (''ETNT'') is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from '' Men's Health'' magazine written by David Zinczenko and Matt Goulding and since 2012, has sold over 8 million copies. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs. ETNT brands itself as the "No-diet weight loss solution" and makes recommendations about food choices with the aim of improving health. Criteria for unhealthy dishes center on high levels of calories, fat,

saturated fat A saturated fat is a type of fat in which the fatty acid chains have all single bonds. A fat known as a glyceride is made of two kinds of smaller molecules: a short glycerol backbone and fatty acids that each contain a long linear or branched c ...

, trans fat, sodium and/or

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

content. The healthier alternatives often include higher levels of fiber and/or protein. An iPhone application, ''Eat This, Not That! The Game'' became the number one app in the Healthcare & Fitness category and ranked number 10 across the entire collection of free applications available in the iTunes Store in 2010. A quarterly magazine, ''Eat This, Not That!'', was launched in 2015 and is distributed by Meredith nationwide.

Digital

Eatthis.com is a website that promotes healthy living and provides suggested food alternatives in order to eat healthier and lose weight. The family-friendly website has 5 million monthly viewers and syndicate relations with Yahoo! and MSN.

Print

''Eat This, Not That! for Kids''

''ETNT'' ''for Kids'' is the second book in the series and was published in August 2008. Similar to ''ETNT'', this book guides readers to the healthiest options for kids on popular restaurant menus. It also provides a restaurant report card, which includes letter grades for America's most popular fast-food and sit-down chain restaurants (restaurants that refused to give out nutritional information received an automatic "F"). Other sections help parents and kids navigate the school cafeteria, pack healthy lunches, and shop wisely at the supermarket.}

''Eat This, Not That! Supermarket Survival Guide''

Published in December 2008, the ''Supermarket Survival Guide'' addresses grocery stores, food shopping, and methods of swapping out an unhealthy product for a better one. It provides label decoders (defining claims like "free-range" or "organic") and nutritional values on all the various areas of the

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

(such as the production section, meat counter, and cereal aisles). A shopper can use this book to filter through the multiple brand choices and discern what product is the healthiest option.

''Eat This, Not That! (All New) Supermarket Survival Guide''

Published in December 2011, the ''All-New Supermarket Survival Guide'' is updated to include new food products at the time of publishing. The book has been updated and expanded.

'' Eat This, Not That! The Best (& Worst) Foods in America''

Published in June 2010, the fourth book addresses popular American foods and lists the best and worst dishes available at chain restaurants. The book guides readers through various restaurants, cuisines, and foods with 24 chapters covering topics such as "Best (& Worst) Foods in America," "Best (& Worst) Pizzas in America," "Best (& Worst) Drinks in America," and "Best (& Worst) Foods for Your Blood Pressure."

''Eat This, Not That! Restaurant Survival Guide''

Published in November 2009, this restaurant guide summarizes the best and worst meal choices at popular restaurants, hotel buffets, convenience stores, movie theaters, vending machines, and airport and amusement park eateries. The guide breaks down the best and worst meal selections by calories, fat, sugar, and/or sodium. Extra points are given to foods that are high in protein and fiber. The book includes restaurant menus of different cuisines, including Japanese, barbecue, Chinese, and deli, identifies popular dishes, and provides tips on what to order.

''Cook This, Not That! Kitchen Survival Guide''

Published in December 2009, this recipe book provides meal ideas for breakfast, appetizers, soups, salads, sandwiches, barbecues, traditional American dishes, international cuisine, snacks, and desserts. Each recipe supplies a breakdown of the nutritional information, serving size, and cost per dish. The homemade recipes' calories are compared to a chain restaurant's version of each meal, showing a stark difference in nutrition and price. The book also offers a snack matrix of healthy choices (i.e., black bean chips and hummus).

''Cook This, Not That! 350-Calorie Meals''

Published in 2011, this book offers readers recipes under per meal. The book promotes cooking at home rather than eating at a restaurant to eat healthier and save money.

''Drink This, Not That!''

Published in May 2010, this book exposes drinks with high sugar concentration and provides information on healthier alternatives to favorite drinks such as coffee, alcoholic beverages, and sports drinks. It includes nutritional information on beverages sold at supermarkets, restaurants, fast-food chains, and liquor stores.

''Eat This, Not That! When You're Expecting''

Published in June 2015, this "complete guide to the very best foods for every stage of your pregnancy" is by Zinczenko and Dr. Jennifer Ashton, ABC News' Chief Women's Health Correspondent. It is the first pregnancy book written by a Board-certified OB/GYN who is also Board-certified in

obesity medicine Obesity medicine is a field of medicine dedicated to the comprehensive treatment of patients with obesity. Obesity medicine takes into account the multi-factorial etiology of obesity in which behavior, development, environment, Epigenetics, epigene ...

and has a master's degree in Clinical Nutrition from Columbia University.

Reviews

The original ''ETNT'' was reviewed by

Tara Parker-Pope Tara Parker-Pope is an American author of general-audience books on health and personal wellness. In April, 2022, she joined the Washington Post as editor of the newly formed wellness department.' Parker-Pope was previously at ''The New York Times ...

of '' The New York Times'' Well Blog writes, "The comparisons are always interesting and often surprising." However, critics did not agree with every comparison. Parker-Pope went on to write, "Chances are you won't agree with every item. For instance, in a comparison of choices for a child's Easter basket, I can't figure out why Jelly Belly Jelly Beans, with , are an 'eat this' while Marshmallow Peeps, with , are a 'not that.

Dawn Jackson Blatner Dawn Jackson Blatner is an American registered dietitian, television and media personality, and published author of the books ''The Flexitarian Diet'' and ''The Superfood Swap''. She has been hailed as Chicago's "top dietitian" and "one of the be ...

, the spokeswoman for the

American Dietetic Association The Academy of Nutrition and Dietetics is a 501(c)(6) trade association in the United States. With over 112,000 members, the association claims to be the largest organization of food and nutrition professionals. It has registered dietitian nutr ...

, said in '' USA Today'', "There are several healthful options for the restaurants. These are real changes people can make to save hundreds of calories."

References

{{Reflist 2007 non-fiction books 2008 non-fiction books 2009 non-fiction books 2010 non-fiction books 2011 non-fiction books 2012 non-fiction books 2013 non-fiction books Health and wellness books Dieting books Rodale, Inc. books Books about food and drink